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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. That’s a market with low growth, where you have low market share: it’s where you’re standing over a storm drain tearing up $50 notes.

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choozlechat: What Data Genomix learned from 2020 digital political advertising

Choozle

Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. Kantar Media originally estimated $1.2 For today’s chat, I’d love to dig into your digital advertising strategies for political races.

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Why Marketers Abandon Their Content Strategies Too Soon

Contently

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

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Turning A/B Tests Into Action

Bluetext

Marketing, unfortunately, isn’t an exact science. There are hundreds of best practices when it comes to marketing, but sometimes those best practices aren’t the best fit for the goals you’re looking to achieve. Marketing, as we mentioned, isn’t an exact science; we don’t know what we don’t know! How A/B Testing Works.

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Basic HTML Every Marketer Should Know (About Links)

Hubspot

As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. Check out my recent blog article on Basic HTML Every Marketer Should Know. Code Display.