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Avoiding common HTML5 creative issues with Alex Ten Eyck

Choozle

We’re all tired of the static banner ads that share nothing of interest or relevance. While the choice between various creative formats depends on the target users and the campaign’s objective, HTML5 creative is proven to attract more traffic to websites than standard static banner ads.

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Eight best ways to use AI in martech in 2020

ClickZ

You’re able to then retarget them through banner ads on other websites or social media ads, so you’re constantly top of mind. As a business grows, it collects more digital assets or valuable electronic files such as images, PDFs, videos, and other documents related to your products and services.

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Why Marketers Abandon Their Content Strategies Too Soon

Contently

These content projects aren’t going to have the same workflow as a promotional email or a banner ad. ” You might also get a call from an attorney who will only look at printed documents. The amount of time it takes to write an article or an e-book will depend upon a number of variables specific to your organization.

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choozlechat: What Data Genomix learned from 2020 digital political advertising

Choozle

We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. MW: One of our major successes for this year was the cross-channel, hyper-targeted approach that my team strategized and executed.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Just a few years ago, the majority of any budget for online marketing went on media — banner ads, popups, interstitials, wraparounds, all the advertising media that ride into your mind on the back of someone else’s content. 55% of successful content marketers expect to increase their budget in 2019. And that includes the C-Suite.)

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. Every channel has similar issues.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

It talked about anchor text a lot: “Thus, even though the text of the document itself may not match the search terms, if the document is cited by documents whose titles or backlink anchor text match the search terms, the document will be considered a match.”.