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Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. Developing a customer-centric message map takes data and a process. And of course, we have a process which we’d be happy to discuss with you. 5 Key Steps to Create a Customer-Centric Message Map.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These tools can save marketers the cost of paying a video editor to do the job or save the bandwidth of their creative team for more difficult (and creative) projects.

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Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

On the flip side, a series of 90-minute sessions could also make sense in the right context; maybe you are facilitating a hands-on skill-building workshop or leading a coaching session where people need time to reflect. The important thing is to let the audience’s need determine your content instead of just planning on autopilot. It’s quick!

Marketo 105
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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

They’ve added intensive workshops, but the two main days are still one-track with everyone in the same room. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Our customers are logged into Facebook every day.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Start with one language, fine-tune the process, and scale it for other languages. Face-to-face meetings have the highest bandwidth. The training materials are ready; the process is well documented; and there are plenty of examples to review. Implement an optimized content marketing process. Documenting the process.

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Hack Day how-to

Choozle

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. While that one person wearing five hats may not have had the bandwidth to do everything at the highest quality, the amount of information they are exposed to makes them a formidable innovator.

CPO 49
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Building an Enablement Team from Scratch: Where Do You Start?

Varicent

Communications “How do we optimize the internal process so there's clear channel management of what the right information is to give the right teams at the right time. That starts with allowing managers to have the bandwidth to focus on skill development with reps.” Skill Development “We’re investing in a culture of coaching.