KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.
EMagine B2B Blog
OCTOBER 29, 2013
While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program.
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Hubspot
MAY 3, 2017
32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.
Hinge Marketing
APRIL 20, 2016
In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.
KoMarketing Associates
FEBRUARY 9, 2016
How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. Categories of B2B video, with examples: Branding and Corporate Awareness. Public Relations and Special Features. MarketingProfs: B2B Marketing Forum.
KoMarketing Associates
JULY 22, 2014
A few months ago, I wrote a blog post about the overlap between content marketing and public relations. That way, you can gain the confidence to take some risks with your content marketing, something for which your audience will undoubtedly thank you. B2B Online Marketing Blog Content Marketing'
KoMarketing Associates
JUNE 2, 2014
The public relations industry has been under threat and misconception for quite a while. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy?
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