How to Obtain Better B2B Marketing Leads Without Wasting Money

B2B Marketing Insider

When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. Sales teams often blame marketing for providing them with “lousy” […].

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It leverages one of the all-time great marketing principles: relevancy. It’s why account-based marketing is so hot.

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Trending Sources

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads?

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Remember that even in B2B, people make the buying decisions.

What Percentage of Marketing Leads Should Be Accepted by Sales?

ViewPoint

The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. My solution to this is having a lead definition agreed upon by marketing and sales, and the establishment of a judicial branch to evaluate leads that are not accepted and passed back to marketing or dead in the funnel. B2B Marketing B2B Sales Sales Leads

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5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. In B2B email, relevancy is absolutely crucial.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. If you’re B2B, there’s only one place they can buy—and that’s from you.

Getting Started with Lead Segmentation in B2B Marketing

Reachforce

In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. B2B Lead Generation Big Data Marketing Database Marketing Lead Segmentation

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

If You Write B2B Copy, You Need This Blog Post

The Point

Only AcmePro …” In marketing copy, there’s a fine line between assumptive and presumptuous, and this example crosses that line in leaps and bounds. Adapted from “The High Tech Direct Marketing Handbook”.

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Key B2B Demand Generation Strategies for 2015

The Point

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. In our business, demand generation and content marketing are nearly synonymous.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. The Bizo study reveals some intriguing issues for marketers today.

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. For a particularly egregious example, see the email below from Azalead , a software platform for Account-Based Marketing (ABM).

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.

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The 3 Most Popular Methods of Segmentation for B2B

Reachforce

Customer segmentation is powerful, because it allows the marketer to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could.

B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing

Spiralytics

Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations. Content Marketing B2B marketing Lead Generation

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . I thought Frank had a practical approach to aligning sales and marketing. That’s not marketing. My research started with distribution channels, B2B distribution channels, morphed into sales.

5 Things You Can Do To Improve B2B Lead Generation

B2B Lead Generation Blog

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” Get more opportunities with lead reengagement. Nurture leads more effectively.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Your Turn How else do marketers turn away prospects?

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

Reachforce

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […].

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason.

3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social AnalyticsSo, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next?

The 10 most fascinating people in B2B Marketing in 2015

Biznology

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. Jim Obermayer, founder of the Sales Lead Management Association.

B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. (Photo credit: Wikipedia).

Tips for your professional B2B corporate video production project

Biznology

Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. Want to get visitors to your website to stay longer?

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Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process?

B2B Marketing: The Importance of Blocking and Tackling

Great B2B Marketing

I talk often about the importance of creating a “marketing machine”. By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. Launch lead generation campaigns.

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Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Using lead generation forms is similar to playing blackjack. Of course, you can’t convert leads unless the website visitor fills out a form.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. How many posts per day is ideal for B2B? Marketing Insights.

12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?

NuSpark

Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy. Conversion Tactics Marketing Strategy Tactical Services

Why Are People Not Engaging With Our Content?

The Point

According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. However, I think there are two other, more significant reasons why so much content marketing gets ignored: 1.

The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards

Marketing Action

That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. How can you find the marketing tactics that will work for your company?

B2B marketing is falling down on the job

Biznology

But I also cringed at the marketing failure. We marketers should be helping with these sales opportunities to increase their chance of success. So I set down a list of oft-forgotten B2B marketing imperatives. Marketing’s role is to provide sales support.

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A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold”

NuSpark

The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun… The Lead That Jack Sold. This is the lead that Jack sold. This is the CRM that gave the lead that Jack sold. This is the high lead score that … [ visit site to read more ]. Marketing Strategy Uncategorized

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. Very quickly, these teams contribute more pipeline than any other lead source.

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New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”.

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How to Get More Leads from Your B2B Blog

Marketing Action

If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers.

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Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.