Remove B2B Remove Curation Remove Social Networks Remove Viral Marketing
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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. And on LinkedIn, aiming for virality can actually be counterproductive.

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Should B2B Marketers Include TikTok in Their Social Media Strategy?

Circle Studio

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers.

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Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

If others like what we share, they share it too, and sometimes something you share “goes viral.” So find some ways to create and share your own content and curate other people’s content. If you’d like help designing and setting up a strategic social media system for your business, contact me today.

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8 social selling metrics to measure success

Sprout Social

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

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3 Viral Marketing Campaigns That Are Worth the Catch

Adobe Experience Cloud Blog

It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. But this isn’t all that they gain.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. Invest in producing higher-quality social content to boost engagement.