KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Create content marketing landing pages, organized by strategic keyword targets, curating thought leadership, lead generation assets, and industry expertise.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow. Bloggers and content marketers want traffic. Share this on Bebo.

Aggregators 100

Aggregators Blogger Media Curation 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Content marketing results happen slowly, over time.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Marketing Insider Group

DECEMBER 18, 2013

60-70% of B2B marketing content goes unused. 93% of B2B Marketers use content marketing. ~ 70% of marketers think branded content is more effective than advertising direct mail and PR. ~ Custom Content Council. Only 44% of B2B Marketers have a documented content strategy. ~ ~ AOL / Nielsen. Sirius Decisions.

Stats 100

Stats Content Marketing Content Curation 100

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. Be your content’s PR team. For those who have the budget, paid promotion through Twitter , LinkedIn, and other channels is great if you promote the right content.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Content Standard

OCTOBER 27, 2015

But for digital marketers who are trying to meet goals while keeping their efforts organized (whether with B2C or B2B technology), an expanding tech ecosystem can be a nightmare that presents more questions than opportunities. But how do digital marketers keep up with trends in B2C and B2B technology? Keeping up with the Joneses.

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

Vidyard

JULY 25, 2018

They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. So whether you’re an aspiring thought leader, celebrity, or B2B brand, there’s something here for you. It all depends on how much content you can create or curate. Let’s dig in. Quality isn’t objective.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Hence, B2B marketers can use them to capture leads. If you’re looking for content to curate, check out BuzzSumo. If you’re looking for a tool to manage curated content, Scoop.it can be a good option.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Bluetext

APRIL 7, 2021

The rise of micro-influencers on Instagram, TikTok, Twitter, Clubhouse, etc. Users can now create stories (taking cues from Facebook, Instagram, and Snapchat), weigh in on trending topic hashtags (#thankyou Twitter), and now become content curators with “Creator Mode”. . Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Sprout Social

JANUARY 12, 2022

This is especially important for B2B brands. Actively gather and and curate user-generated content. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

markempa

MAY 9, 2017

Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. So why should those in B2B marketing care about this? Many companies think it’s a PR approach or it’s a tag line, or it’s a mission or value statement.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

SnapApp

MARCH 27, 2018

Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com. . . I was working for a ridiculously fun B2B startup near Boston, and wasn’t quite sure which way was up. I curate speakers for Boston Content events , and am in the process of doing so for a major marketing industry event. (PS:

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Onalytica B2B

JANUARY 18, 2017

Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. B2B Marketing. Twitter Handle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Convince & Convert

JULY 27, 2010

link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. How can I help you?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

6sense

DECEMBER 9, 2021

Delivering high-quality B2B customer experiences can reduce churn by up to 15%, increase win rates of offers by 20% to 40%, and lower costs to serve by up to 50%. The content was “B2B clickbait,” Ali said (it didn’t provide value or help solve a problem). 6sense on Twitter. 6sense’s Own CX-Boosting Campaigns.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436. ” — ViralBlog.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. How can I help you?

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

PathFactory

OCTOBER 17, 2018

B2B buyers are overwhelmed by noise. B2B marketers can learn a lot from the consumer world and how B2C companies build and grow customer relationships. B2B buyers use platforms like Netflix, Spotify, and Amazon in their B2C lives. As a result, most traditional B2B marketing doesn’t work for them anymore.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 40

LeadSquared

OCTOBER 27, 2015

If your budget doesn’t allow for that, you can try your hand at curated content. Share on Facebook, Tweet in twitter, publish on your blog and send it in your weekly newsletter to your customers. If your budget allows for it, sign up with a PR agency to get published in more places. B2B have a fair share themselves.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. This is very much a B2B platform so if you are targeting the business community Slideshare is ideal.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Onalytica B2B

APRIL 20, 2016

Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.” Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Twitter Handle. Twitter Handle. Britannia PR.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Webbiquity

MARCH 21, 2017

” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, StoreYa Blog. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog. B2B PR Sense Blog. 22: The 32 Best Twitter Marketing Tools. #23: 28: The 21 Best Content Curation Tools. #29:

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Only B2B

FEBRUARY 28, 2020

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. Twitter users send 456,000 tweets per minute. Curating content is one thing- distributing it another! These techniques work incredibly well for B2B and B2C landscape. Your readers.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). More about Ryan: ? Today is no different. He is the new CMO at G2 Crowd.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58