Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Because B2B organizations often mistake go-to-market strategies as being a new launch. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JANUARY 15, 2021

Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. How Can I Optimize Intelligence in the Sales Cycle?

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. 78% plan to adapt or increase their use of cross-channel attribution. Sell to Marketers With Our Marketing Department Leads One-Touch Attribution Models As its name suggests, a one-touch attribution model attributes an entire conversion to one channel.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Zoominfo

JANUARY 20, 2021

Sales funnel mapping is the process of outlining the steps leads take to become a real customer. A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step. Sales Pipeline. Check out our upselling insights – Cross-selling and Upselling During Covid-19.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth. With high-quality intent data.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Our post today covers what goes into an accessible and effective B2B sales reporting for your sales team to work off, as a blueprint to victory. One out of two B2B sales reps fears making cold calls.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Valasys

APRIL 3, 2023

In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web. It’s data about individuals’ web-based conduct and, in B2B, of organizations. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 26, 2021

It’s particularly important across the long, sometimes hard road of a SaaS sales cycle. As with a business development representative, your sales rep will need to learn your basic methodology quickly and adapt to frequent changes. Cross-Functional Collaboration. Adaptability.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JUNE 25, 2021

These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. Read More: How to Shorten the Sales Cycle at Each Stage.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Zoominfo

DECEMBER 17, 2018

As the marketplace becomes increasingly competitive, sales professionals will need a more diverse and comprehensive set of data points to work with—including the subject of today’s post: Company hierarchy data. A branch typically exists to sell the same products in a different geographical market. Let’s get into it!

Paid Search Agency 216

Paid Search Agency Companies Cross-Selling High Quality Lead 216

Zoominfo

AUGUST 1, 2022

It’s an equation,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Monitor These ABM Success Metrics ABM is a sales-oriented marketing approach that leverages data to identify, target, and engage priority accounts. ABM success metrics can be broken down in many ways, including where they fall in the sales cycle.

Account Based Marketing 130

Account Based Marketing ABM Top of Funnel Lead Ranking 130

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

MAY 26, 2020

Why is this so important for B2B sales? A branch typically exists to sell the same products in a different geographical market. Enterprise sales are also known as complex sales for a reason. If you find parts of the company hierarchy that you have yet to sell to, consider asking your customer for a referral.

Enterprise Management 100

Enterprise Management B2B Sales Work Management Marketing Management 100

Zoominfo

JUNE 25, 2021

These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. Here are the top sales KPIs for B2B sales reps and the leaders who coach them.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Zoominfo

APRIL 3, 2020

They’re a goldmine for B2B sellers because they display relationships between stakeholders, reporting structure, and job titles. Understanding the sphere of influence allows you to bring different players into the conversation earlier in your sales cycle, so you gain more traction. Pain is the catalyst for change.

B2B Sales 130

B2B Sales Cross-Selling Zoominfo B2B 130

InsightSquared

JUNE 8, 2021

New integration provides automated enrichment and analytics of contacts identified during active sales cycles and customer relationships to reduce risk and improve forecast accuracy. Operations teams cannot conduct deep analytics, assess the effectiveness of sales processes, or identify next steps to optimize outcomes.

Enterprise Management 156

Enterprise Management Contacts Advertising Agencies Work Management 156

Zoominfo

JUNE 15, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Customer profiles are based on a representative cross-section of your actual customer base. Creating ideal customer profiles Many companies create what are known as “ ideal customer profiles ,” or ICPs, before embarking on a major sales or marketing campaign.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. What should I write about?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Zoominfo

OCTOBER 5, 2021

According to Gartner Research , complex B2B sales can involve up to 10 people on the buyer’s side. Different people who use your product are going to have different use cases and needs,” says Dominique Catabay, manager of revenue generation at ZoomInfo. Most purchasing decisions are done by committee.

Paid Search Agency 100

Paid Search Agency Multi-Channel Zoominfo Work Management 100

Zoominfo

MAY 1, 2020

Effective salespeople focus on solution sales instead, which includes a thoughtful demo process that addresses issues specific to the customer. A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Zoominfo

JANUARY 22, 2020

It’s tough to be completely independent when highly complex products and lengthy sales cycles are the norm, which explains why team selling has become an integral part of the art of selling. Or it might involve a complex, cross-functional unit aimed at winning the biggest and most challenging of deals.

Enterprise Management 100

Enterprise Management Sales Cycle Cross-Selling SMB 100

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Zoominfo

AUGUST 29, 2019

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! So what did our CIO panel have to say to the sales team?

Account Based Marketing 100

Account Based Marketing B2B Thought Leadership Cross-Selling First-Mover Advantage 100

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. Sales Hacker 2.3

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 The Transition to Virtual Selling 2. Finance Industry Virtual Selling Best Practices 1.1 Use Video as a Tool in Your Virtual Selling Strategy 1.2 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. ZoomInfo SalesOS. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 23, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video for Sales Statistics 1.1 The Transition to Virtual Selling 2. Top Sales Communities to Join 2.1 Sales Hacker 2.3

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65