Adobe Experience Cloud Blog

MAY 15, 2019

In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. And demand generation campaigns are no exception. Don’t stop at demand gen. Five tips for effective audience segmentation.

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Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. For example, I like more tacos.

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Tracking KPIs for demand generation isn’t about obsessing over every piece of available data. And what’s at the heart of this evolution? Digital marketing key performance indicators (KPIs).

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Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. AI in B2B Marketing Today. But what is one universal challenge for all marketers? Audience segmentation. And, voila! Minimizing Opt-Outs.

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. This post is about the intersection of those two things. Do they pay you back many times over in revenue growth?

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Linkedin Sales Management Paid Search Agency ROI 154

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It is the foundation of the Engagement Economy , a movement to deliver the authentic and personalized experiences that consumers expect and demand.

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Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. One of the primary reasons is that B2B organizations are not meeting customer needs. And they have options.

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Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

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Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. In this blog, I’ll cover best practices for B2B marketers to make the shift from funnel marketing to lifecycle marketing to increase ROI and help your customers stick with you for the long run.

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Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. B2B Lead Generation Blog.

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Demand Generation Lead Generation Demand Generation 100

NetLine

JULY 23, 2020

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . By studying what the best B2B marketers are doing today. DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . How can they accomplish this? .

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Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. mid-market leadership may be up for grabs. A few interesting trends stood out: revenue growth is accelerating. SalesFusion did just take an $8.25 We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. According to SiriusDecisions Demand Waterfall , the middle of the funnel is the area where the marketing to sales hand-off (MQL to SAL) and the sales development representative (SDR) to account executive (AE) hand-off (SAL to SQL) happen.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JULY 13, 2018

Who would have thought when this idea was hatched that the nominations would flood in the way they have? Kendall Brown, Manager, Global Demand Generation, Verizon. Michael Barber, SVP and Chief Creative Officer, Godfrey B2B. Shannon Renz, Senior Director, Demand Center – Marketing Operations, SAP Ariba.

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Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0

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Lead Nurturing Marketo B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Consider: Research on your customers’ behaviors, expectations, and demands. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. Examples of competitors’ engagement initiatives.

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B2B Thought Leadership Thought Leadership Marketo CMO 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Metrics for success.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

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Lead Nurturing Marketo B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Tracking KPIs for demand generation isn’t about obsessing over every piece of available data. And what’s at the heart of this evolution? Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Dipalli Bhatt , Director of Marketing & Demand Gen, Enghouse Networks. Katy Snyder , Director, Demand Gen, BitTitan. Clare Carr , VP, Marketing for Parse.ly.

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Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. This post is about the intersection of those two things. Do they pay you back many times over in revenue growth?

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Linkedin Sales Management Paid Search Agency ROI 80

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all. Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

MARCH 14, 2018

I’ve been in the B2B space for 20 years—I think before anyone even came up with the acronym B2B. And we know that what influences B2C buying also impacts B2B decisions. ”— Jim Ruberto , VP of Technology at Intelligent Demand. ”— Jim Ruberto , VP of Technology at Intelligent Demand. “I

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B2B Thought Leadership Thought Leadership Marketo Digital Marketing Funnels 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

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Intent Data Intent Email Marketing Social Marketing 129

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic.

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Buy B2B Enterprise Management B2B Thought Leadership 56