NuSpark Consulting

SEPTEMBER 28, 2011

First, my toolset: RSS Reader from Google. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. RSS Share for Google Plus and Google Reader. Facebook and Twitter. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Savanta

JANUARY 22, 2013

Market research can be bad for your health. One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered.

Research 120

Research B2B Marketing Paid Search Agency B2B 120

Savanta

JANUARY 22, 2013

Market research can be bad for your health. One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered.

Research 120

Research B2B Marketing B2B RSS 120

Savanta

JUNE 24, 2011

I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. At the time 162 people had replied. Enjoyed this post?

B2B Marketing 120

B2B Marketing B2B RSS Differentiation 120

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. It is a lightening rod application.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

The Customer

MAY 4, 2020

There are many examples over the years of what’s new in marketing being relegated to junior members of a team, with executives waiting for scale before paying attention. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. In a B2B situation, this becomes even more important.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Marketing Insider Group

FEBRUARY 16, 2012

CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Change is coming to B2B Marketing.

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 324

Social Media Tools Media Work Management 324

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. At the B2B Marketing Awards we see a showcase of talent that never fails to impress. The UK’s Top Ten B2B marketing agencies: Bray Leino.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Savanta

OCTOBER 23, 2012

Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. At the B2B Marketing Awards we see a showcase of talent that never fails to impress. Subscribe and receive new posts by email or RSS.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Biznology

NOVEMBER 21, 2012

Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

B2B Digital Marketer

MAY 9, 2024

It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Social Media Marketing - The B2B process. Four Steps to B2B Social Success. Reading Time: 10 unfelt mins. Why You Need the Right Social Media Monitoring Tools.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Take Twitter as an example. Follow me on Twitter: @andydalg.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. My job is to learn about how to become a better B2B marketer and to share what I learn with others.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right. I follow over 10,000 people on Twitter.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Savanta

JUNE 20, 2011

Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Subscribe and receive new posts by RSS. Follow me on Twitter: @andydalg. Contrast this with another experience.

Case Study 120

Case Study Case Studies Segmentation SME 120

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Augment marketing collateral with reputable third-party content to gain credibility and drive higher engagement. . Multichannel Marketing. Multichannel Marketing. AI-Assisted Curation.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Personal branding means you are not wasting your time because you are on Facebook, Twitter or Linkedin during company time. This starts with putting a stop to the overly-promotional content marketing echo chamber.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. For B2B social selling, LinkedIn is one of the top social networking platforms to use. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121