Hive9

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Hive9

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results. Webinars Hive9

Ensure Your B2B Martech Purchase Takes Root

Hive9

Hive9 Martech B2BMost marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in.

8 Tips for Hiring B2B Marketing Talent

Hive9

Hive9 Marketers B2B hiringDespite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

Tips 141

Blueprint to a Successful B2B Webinar

Hive9

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars Hive9

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Agility in Marketing Planning

Hive9

Marketing Planning Hive9 B2BThink back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Plan 141

Embrace the Adoption of Marketing Performance Management

Hive9

Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption. Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change.

Tools 163

Building Demonstrable Marketing Results

Hive9

Hive9 Marketing Insights B2BDeveloping a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

Build 141

ABM Best Practices According to Research

Hive9

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Marketing Planning Hive9 B2B marketing strategyHive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Press 130

Workfront LEAP 2017 Conference Wrap-up

Hive9

Marketing Planning Hive9 B2B WorkfrontOur team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

Webinar Recap: Planning & Performance in an ABM World

Hive9

Marketing Planning Webinars Hive9 ABM B2B Marketing PerformanceOur recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory.

Plan 130

You’re Not Imagining It – B2B Marketing is Getting Harder

Hive9

Some days it feels like B2B marketing just keeps getting harder and harder. You could swear that you used to get better results for the same amount of work and budget you spend today, but now it never seems to be enough.

Budget 141

4 Steps to Prove Marketing's Value to the CEO

Hive9

Hive9 Marketing Insights B2B Marketing performance managementOne of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth.

Case 130

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

Trends 242

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 200

6 B2B Facebook Profile Hacks

Marketing Insider Group

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

Lead 255

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

Intent 183

The B2B Innovation Imperative

Fusion Marketing Partners

B2B B2B Innovation Disruptive Innovation b2b disruptive innovationIn his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported, “A recent McKinsey study […].

2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group.

Report 202

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

Trends 369

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Lead 196

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead ScoringThis article outlines what those are and how to correct.

Target 225

B2B Marketing Campaign Fitness Drill

Tomorrow People

b2b promotional campaignsReady for duty or missing in action? Test your marketing mettle before you embark on the next campaign!

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

MarketingProfs B2B Nuggets of B2B Wisdom

ANNUITAS

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Often B2B marketers think they can’t use comedy in their content, but follow the rule of three and you can.

B2B 257

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth