Hive9

You’re Not Imagining It – B2B Marketing is Getting Harder

Hive9

Some days it feels like B2B marketing just keeps getting harder and harder. You could swear that you used to get better results for the same amount of work and budget you spend today, but now it never seems to be enough.

Webinar Recap: The B2B Customer Journey

Hive9

More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases. For years now, marketers have been watching the customer journey shift.

Trending Sources

Blueprint to a Successful B2B Webinar

Hive9

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars Hive9

Why You Need a Living Marketing Plan

Hive9

Marketing Planning Hive9 B2B marketing strategyYou worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Ensure Your B2B Martech Purchase Takes Root

Hive9

Hive9 Martech B2BMost marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in.

The Planning Disconnect: Building an Integrated Marketing Strategy

Hive9

Marketing Planning Hive9 B2B marketing strategyIn theory, a marketing department is one entity, with each part working for the good of the whole.

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4 Steps to Prove Marketing's Value to the CEO

Hive9

Hive9 Marketing Insights B2B Marketing performance managementOne of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth.

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Embrace the Adoption of Marketing Performance Management

Hive9

Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption. Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

8 Tips for Hiring B2B Marketing Talent

Hive9

Hive9 Marketers B2B hiringDespite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

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Building Demonstrable Marketing Results

Hive9

Hive9 Marketing Insights B2BDeveloping a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

ABM Best Practices According to Research

Hive9

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Marketing Planning Hive9 B2B marketing strategyHive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Webinar Recap: Planning & Performance in an ABM World

Hive9

Marketing Planning Webinars Hive9 ABM B2B Marketing PerformanceOur recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical.

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How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. by Alex Auda Samora.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. In complex B2B environments, important insights can oftentimes best be seen rather than heard.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Building a B2B Brand Starts with Stories, Not Standards

Type A Communications

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Branding Marketing Storytelling B2B B2B Marketing Chris Schermer digital marketing Schermer storytelling

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B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More.

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

How to Build a B2B Marketing Team

Webbiquity

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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B2B Marketing Campaign Fitness Drill

Tomorrow People

b2b promotional campaignsReady for duty or missing in action? Test your marketing mettle before you embark on the next campaign!

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment.

7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Marketing Performance Management Marketing Plans Marketing Research ROI Strategic Planning StrategyEvery marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management.

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