Hive9

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Hive9

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results. Webinars Hive9

Ensure Your B2B Martech Purchase Takes Root

Hive9

Hive9 Martech B2BMost marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in.

8 Tips for Hiring B2B Marketing Talent

Hive9

Hive9 Marketers B2B hiringDespite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

Tips 141

Blueprint to a Successful B2B Webinar

Hive9

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars Hive9

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Webinar Recap: The B2B Customer Journey

Hive9

More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases. For years now, marketers have been watching the customer journey shift.

The Planning Disconnect: Building an Integrated Marketing Strategy

Hive9

Marketing Planning Hive9 B2B marketing strategyIn theory, a marketing department is one entity, with each part working for the good of the whole.

Plan 141

Embrace the Adoption of Marketing Performance Management

Hive9

Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption. Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change.

Tools 163

Agility in Marketing Planning

Hive9

Marketing Planning Hive9 B2BThink back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Plan 141

Building Demonstrable Marketing Results

Hive9

Hive9 Marketing Insights B2BDeveloping a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

Build 141

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

ABM Best Practices According to Research

Hive9

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Marketing Planning Hive9 B2B marketing strategyHive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Press 130

You’re Not Imagining It – B2B Marketing is Getting Harder

Hive9

Some days it feels like B2B marketing just keeps getting harder and harder. You could swear that you used to get better results for the same amount of work and budget you spend today, but now it never seems to be enough.

Budget 141

Workfront LEAP 2017 Conference Wrap-up

Hive9

Marketing Planning Hive9 B2B WorkfrontOur team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Webinar Recap: Planning & Performance in an ABM World

Hive9

Marketing Planning Webinars Hive9 ABM B2B Marketing PerformanceOur recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory.

Plan 130

4 Steps to Prove Marketing's Value to the CEO

Hive9

Hive9 Marketing Insights B2B Marketing performance managementOne of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth.

Case 130

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

Survey 229

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

Trends 242

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages.

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg

The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg. How-to Sales Strategy B2B Insights B2B Sales B2B Sales Insights Closing techniques Closing Tips Decision Makers Sales Effectiveness sales strategies Sales Success Sales Tips

Sales 212

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 211

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

Although email marketing has been a proven content marketing tactic, new research shows many B2B companies have yet to unlock its potential. B2B marketers may be slow to adopt email as a marketing tactic, but overall, previous research suggests that marketers are utilizing it more frequently.

Report 212

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

Budget 393

5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. With the digital age continuing to boom , it should come as no surprise that many of our clients are in the B2B tech space.

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

Intent 194

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Top Trends in B2B Marketing

Biznology

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Ruth gave tips on what to do about recent changes in B2B buying behavior. This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today.

Trends 147

3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts.

ROI 220

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

Lead 252

6 B2B Facebook Profile Hacks

Marketing Insider Group

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.