sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

AUGUST 2, 2015

the director of public relations shouted after reviewing my cut of an audio interview. I remember the day that we almost ran out of money,” he said, describing a moment that every successful entrepreneur can relate. Audiences relate with them because, let’s be honest, we’ve all had our “just a little heart attack” moments. “Do

B2B Thought Leadership 100

B2B Thought Leadership Public Relations Storytelling Thought Leadership 100

Sprout Social

NOVEMBER 17, 2022

Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education. Contrary to popular belief, you can use Instagram for B2B brands. View this post on Instagram.

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Embodies good storytelling principles. Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Bluetext

APRIL 1, 2021

An experienced B2B PR agency brings an informed third party perspective to identify where market gaps and needs exist, and how your particular solution can fill that gap. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.

Work Management 26

Work Management Marketing Management PR Creativity 26

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. It’s actually good old public relations. Doing thought leadership well.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media Paid Content Media B2B Thought Leadership 121

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Nadya Khoja. Olivia Ross. Olivia Ross is the Director of CRO and member of the executive team here at Directive. Maria Pergolino.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. I think that a lot of us who grew up in sales thought that we were awesome at prospecting.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. This research is more about people's thoughts and opinions about your brand or product than hard data. SEO remains one of the best forms of marketing investment, and B2B SaaS industries achieve an outstanding ROI of 702% from SEO.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. I think that a lot of us who grew up in sales thought that we were awesome at prospecting.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

nDash

OCTOBER 8, 2020

Sophia Harrison—B2B Product Marketing Specialist. “I Rose de Fremery—B2B Technology Content Marketing Writer. “I’m I’m a New York-based B2B technology content marketing writer specializing in topics such as UCaaS, cybersecurity, mobility, AI, IoT, and digital transformation. Thought leadership articles.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. You probably never thought much about getting new customers from blogging. Is your customer an individual (B2C) or an entity (B2B)?

Ideal Customer Profiles 268

Ideal Customer Profiles Trade Show Ad Frequency CMO 268

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. That’s really where thought leadership comes in.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. That’s really where thought leadership comes in.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

APRIL 26, 2012

But, so I had the influence of public relations and the content. Lee: Well obviously, it’s being thoughtful about a particular audience and. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. leadership. Optimize that content.

Social Media 135

Social Media Optimization Media Buying Cycle 135

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. Inbound marketing for B2B is focused more narrowly on your current and potential customers.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands. What Is B2B Brand Awareness? 6 Proven Tactics That Generate B2B Brand Awareness 1. The first is to study your competitors.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Marketing automation. Personalization. Andrea Wahbe.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Let’s look at a few examples of video content that drives specific goals throughout the purchase process: Thought leadership. Editor’s note: You may have missed the original version of this article last year.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Golden Spiral

NOVEMBER 20, 2020

Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. Anna Grimes. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133