Adobe Experience Cloud Blog

MAY 15, 2019

Considering specific parameters, like job title, industry, and location, and knowing the criteria for your ideal customer profile are vital to your success. For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. Why is audience segmentation important?

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Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. Click and download FREE eBook from Marketo and ClickDocuments.

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Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . Which profile is more likely to result in a compelling, personalized email like the following? EMAIL MARKETING. It’s ok, sometimes we hurt, too.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

JUNE 23, 2016

Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects: .

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Segmentation Ideal Customer Profiles Best Practices Allocation 92

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Many social media channels allow you to capture registration and lead information directly on their sites. Landing pages. Happy landings!

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Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers. Identify Your Goals and KPI’s.

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Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

AUGUST 27, 2018

Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketing (ABM) has blown up for B2B marketers. It’s no longer a tactic, it’s a tried-and-true strategy. Image by ITSMA.

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Account Based Marketing ABM Personalization Ideal Customer Profiles 98

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. Unfortunately, a large percentage of these conversions never go on to become customers. Let me break down what this means for you.

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Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, the top reason why U.S.

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Adobe Experience Cloud Blog

JUNE 12, 2019

But this rise has left customers expecting more from brands, too. The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. And how can it enhance your overall customer experience strategy? So, what exactly is ABM?

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Adobe Experience Cloud Blog

JULY 25, 2018

Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. Build Empathy with Customer Personas. If you can understand customers’ current habits, you’ll be better able to predict what will interest them next. Make these habits come to life by creating customer personas.

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Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Even our customers—armed with direct-dial phone numbers —can struggle to connect. And we’ve got examples. What Is A BASHO Email? What if your prospect doesn’t answer the phone? Interested in more?]

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. All that has changed.

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Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. Customer Centricity Is Key. “The Customer is King.” Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

JULY 7, 2017

What type of client is the “right fit” for your business? Social media intent data can help fill this blind spot. With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated. How is Social Intent Data Used?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. HOW – How can you deploy social media tactics for measurable success? Increase brand awareness?

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Social Media B2B Thought Leadership Linkbait Media 48

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. on their public profile. Bad customer recall.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. on their public profile. Bad customer recall.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. More than ever, B2B needs to focus on becoming a complete social business.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. For the social media squeeze, look no further than Facebook where brand fan page messages only reach a fraction of the people that have opted-in to see those messages. What inspires your blogs?

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Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Pin It to Your Twitter Profile. There’s just one problem….

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 12, 2018

According to MarketingSherpa, 61% of B2B marketers send all of their leads to sales even though only 27% are actually qualified. Customer Qualification Cycle: MQL vs. SQL. MQLs show repeated interest in your website content (not necessarily your product or services) and are likely to become your customer. Sound familiar?

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Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads 99

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Marketo’s Secret Sauce to Account-Based Marketing. Professional Profile Pictures and Demos. We’ve said it before and we’ll say it again.

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InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Converting leads into customers. Possible Metrics to Track.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing).

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.

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Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. When brands create this image, they consider many elements—customer profiles, industry, product, etc. Modern Marketing b2b Consumer' 2) Build Buzz.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. Getting higher ROI vs. other marketing strategies.

Account Based Marketing 268

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 268

Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. For B2B organizations, ad campaigns can be personalized based on: Organization.

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Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.

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CMO InsideView Lead Ranking Top of Funnel 48