Strategic-IC

DECEMBER 2, 2020

The B2B buyer has changed. The B2B buyer has changed beyond all recognition. 60% of B2B buyers (I’d say more…) want sellers to demonstrate: • Knowledge of their industry • The issues facing their industry? The B2B buyer has changed beyond all recognition. We’ve all seen the research. Knowledge of their company?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. In fact, research from HubSpot shows that companies see a 55% increase in leads when they up their number of landing pages from 10 to 15.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Strategic-IC

DECEMBER 2, 2020

The B2B buyer has changed. The B2B buyer has changed beyond all recognition. 60% of B2B buyers (I’d say more…) want sellers to demonstrate: • Knowledge of their industry • The issues facing their industry • Knowledge of their company • The challenges facing their company. The B2B buyer has changed beyond all recognition.

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? Are my audiences really interested in my thoughts? A blog positions your business as an expert and thought leader in its area of expertise, as a problem solver.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. High-Level Marketing Tasks. Might not be a fit.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. I thought so.

Service 361

Service B2B Thought Leadership Business Newsletter 361

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Marketing Insider Group

FEBRUARY 8, 2021

HubSpot, for one, has experienced incredible growth from its content marketing, as has SEO software provider Moz. For instance, legacy SaaS giant IBM maintains its relevance even today through a massive library of thought leadership content , much of it created by regular employees, not only its marketing department.

Paid Search Agency 336

Paid Search Agency Top of Funnel Content Marketing Companies 336

Online Marketing Institute

NOVEMBER 18, 2010

In a survey conducted by Hubspot about Inbound Marketing, it was revealed that businesses spending 50% or more of their Marketing budget on Internet Marketing activities spent 60% less per lead than businesses that spend 50% or more of their marketing budget on Traditional channels. Generate More Leads - for Cheaper! How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Launch Marketing

JULY 5, 2019

When you see “thought leadership” content out in the B2B content marketing landscape, the quality and substance of the ideas often run the gamut from “oh, wow!” When not executed strategically, thought leadership content may just seem like another box companies are covering on B2B Marketing Buzzword Bingo.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Generation Lead Scoring 67

Sales Engine

FEBRUARY 11, 2016

How many times have you heard the losing Football Coach take the blame for a disappointing or underperforming team by saying, “I take full responsibility for the team’s performance and I need to do a better job putting the players in a position to win the game ? So who’s job is it really to put the players in a position to win the game?

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

Sales Engine

FEBRUARY 11, 2016

How many times have you heard the losing Football Coach take the blame for a disappointing or underperforming team by saying, “I take full responsibility for the team’s performance and I need to do a better job putting the players in a position to win the game ? So who’s job is it really to put the players in a position to win the game?

B2B Thought Leadership 120

B2B Thought Leadership Lead Ranking Thought Leadership Marketing Qualified Leads 120

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

The Point

APRIL 16, 2014

HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Sage Marketing

FEBRUARY 24, 2021

Brand awareness, lead generation, thought leadership and virtually any part of marketing have become extremely complex. Should you invest in Salesforce or Hubspot or both?! You’d be surprised to know HOW MANY companies aren’t sure about their key messaging and positioning. Some Closing Thoughts. Or decision makers?

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). It’s also where you can begin developing an awareness of your brand, expertise and thought leadership.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 7, 2015

They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. Below are a few ways in which B2B and B2C marketing differs.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Content Marketing B2B 28

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 10, 2010

by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Instead of your standard white paper download as a call to action for your paid search and social efforts, try taking the same content and creating a quick quiz. So what’s the catch?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. What are B2B leads?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. B2B Marketing Online , September 20, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Introduction: The PR and Inbound Marketing Marriage.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

SmartBug Media

SEPTEMBER 24, 2020

We’re compiling a few of our team’s favorite INBOUND 2020 sessions around sales and marketing alignment, sales culture, and team efficiency to help you not just align your teams but also succeed in your leadership skills. State your opinions and thoughts in a meaningful way that doesn’t offend anyone but gets your point across.

Ideal Customer Profiles 105

Ideal Customer Profiles Efficiency Lead Ranking B2B Thought Leadership 105

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

MARCH 7, 2022

Crypto PR companies can help you prepare a white paper covering all the basics, such as the product, prices and legal issues. White papers help establish your business expertise, build email lists, generate leads, and increase engagement. Messaging and Positioning. Thought Leadership. Email Marketing.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Sales Engine

AUGUST 4, 2016

It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. That’s not only good for SEO, but it’s also good for engagement and generating a positive experience. I realize that a large focus has been on inbound (Thanks, Hubspot!),

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120