BOP Design

DECEMBER 11, 2018

A great website will not only be optimized for conversions but will host the tracking code for any of the reporting tools you will be using (like Google Analytics, SEO software like MOZ, Email Marketing like MailChimp/Act-On/HubSpot/Constant Contact, Google PPC).

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Content Marketing Marketing Analytics Tools 89

BOP Design

DECEMBER 2, 2020

Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads. How can you position yourself as a helpful industry expert to establish trust and build rapport with your prospect? Touchpoints. Stay Top of Mind. Benefits of Personalization during the Sales Process.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. The second is to see how they position themselves in the market and how you want to position your company in response. Reviews can also reveal immeasurable value regarding the positive experiences and pain points consumers have using your competitors’ products and services.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

FunnelEnvy

APRIL 4, 2022

As impressive as it may seem when SEO helps increase monthly views by 50% or allows a page to rack up thousands of additional visits, traffic generation is meaningless unless it leads to a positive increase in revenue. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. But first, let’s look at some basics that every landing page should have, regardless of buyer stage. Frictionless Lead Capture.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Tomorrow People

MARCH 8, 2018

This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). To see an example, take a look at a white paper we created for our client, Coburg Banks. Create a positive cycle. Content also has a big part to play in business.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

ClearVoice

DECEMBER 2, 2019

All in all, when looking ahead at 2020, there are several emerging trends that marketers should be aware of, and also how martech tools can help better position businesses to embrace those trends. If you have been in the marketing space for any length of time, then you have likely heard of HubSpot. Better customer experience (CX).

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. A public relations audit (no IRS agents need be involved) will identify the positive and newsworthy characteristics of your company or business.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

APRIL 7, 2021

Virtual events were big before the pandemic, huge during the pandemic, and are now positioned to have a massive influence on marketing forevermore. White papers: 55% (compared to 60% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. So, how can you create a B2B lead generation engine that will position your marketing team to generate high quality leads and drive revenue?

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Content Standard

NOVEMBER 30, 2021

Hubspot’s purchase of The Hustle or Robinhood’s purchase of MarketSnacks). In the likely case that your brand isn’t in a position to buy a media company, it needs to start thinking and acting like one; that means building an owned audience with an ecosystem of unique, high-value content that drives continuous engagement.

Top of Funnel 134

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 134

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Hubspot

JUNE 18, 2019

Additionally, happy employees can result in more loyal customers , and can positively impact your company's bottom-line. And a white paper from the O.C. A happy work environment is critical for increased productivity and engagement among your employees. That's both a nice feeling, and a good professional attribute.

Customer Satisfaction 77

Customer Satisfaction Paper Course Positioning 77

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Use Blogging To Increase Credibility. Help Self-Educating Customers.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Only B2B

APRIL 13, 2022

17% of salespeople think they’re pushy, while 50% of prospects view them as pushy – Hubspot. You can effectively position your value when you know your stuff and your customers. Make it simple for them to accept an invitation. Don’t Put Too Much Pressure On Customers. You’ll have to exert some pressure as a result of this.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

DECEMBER 26, 2017

Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Brandon Kirsch , a principal BDR at HubSpot, is a fantastic example of someone doing this right. I’m curious how things are going with them & if you'd be open to a conversation re: HubSpot and using an all-in-one marketing automation platform?

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. In fact, research from HubSpot shows that companies see a 55% increase in leads when they up their number of landing pages from 10 to 15.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Lake One

JUNE 30, 2020

According to HubSpot, Sales Enablement is the iterative process of providing your business’s sales teams with the resources they need to close more deals. Lead Generation Content: Blog posts, white papers, case studies, and videos. Related Reading: Is a HubSpot CRM Right for You? Source: Uplandsoftware.com.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

The Lead Agency

APRIL 14, 2020

Hubspot reported that there are 2.38 If you are in this position, it is a great time to start working on developing Social Media content calendars for the proceeding months to ensure you are optimising your campaigns for success. Facebook is considered as the B2C playground, flooded with ads from our go-to brands.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. I write short technical articles, definitions, interviews, case studies, and white papers that educate business and IT professionals about data management and technology. Computer networking .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Email marketing databases naturally degrade by about 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list. Free e-books or White Papers. Free tool for the job: WordPress. Social Media.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. You can add or deduct points based on positive and negative attributes like downloading an eBook or opting out from your mailing list. Free e-books or White Papers. Free tool for the job: Wordpress. Social Media.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Be sure to show how content marketing makes the shift away from price-sensitive selling, positioning your company instead as a trusted advisor and strategic partner. How often do you (or your executives) actually click on display ads for real purposes?

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

SnapApp

SEPTEMBER 21, 2012

HubSpot Inbound / Gangnam Style: If you're in marketing or advertising, there's a reason you've probably heard of HubSpot - they're awesome! From the actual content within the video, you don't really get any information about HubSpot or inbound marketing , however, what the video does is exactly what inbound marketing is all about?

Video Marketing 63

Video Marketing Planning Inbound Marketing Tips 63

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George’s Linkedin profile will make you a Hubspot expert. Follow Fred to learn all the latest about how automation is changing the roles of PPC managers and to help position yourself for a successful career in this field.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

NOVEMBER 22, 2022

Did they visit your website, respond positively to a lead generation email or download a white paper or brochure? For an in-depth look at the AIDA model, see what HubSpot has to say about it. Are they action qualified leads, which entails what action they took when they contacted or engaged with you? The customer journey.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Valasys

JUNE 13, 2019

Source: HubSpot). 45% of the marketers have gained customers through LinkedIn (Source: Quick Sprout) & 65% of the B2B companies have acquired customers through LinkedIn paid ads (Source: HubSpot, 2018). Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. presidential election to interfere with voter outlooks and decisions. "I

Spending 75

Spending Facebook Ads Social Networks 75

Outgrow

AUGUST 6, 2021

Unlike ebooks or white papers that may come out as time-consuming or tedious for some. . We have the HubSpot Academy , Asana Academy , etc. . Through influencer marketing and affiliate marketing , you send out a positive word about your product to new audiences, leading to qualified leads. Talk Your Way Into More Leads .

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Strategic-IC

DECEMBER 2, 2020

You may have created an eBook or white paper that demonstrates the reasons why an account should buy your product or service, but it’s useless if the account doesn’t even open it. There are a range of CRM and automation platforms available, such as HubSpot which features both ABM features as well as marketing automation.

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

ClearVoice

AUGUST 17, 2020

In HubSpot ‘s ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ a marketing strategy is defined as the tool that defines a specific goal in an achievable way. What gives? Do you have a strategy in place? Defining and developing a voice.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Biznology

JUNE 25, 2014

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Stay positive. They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100