Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Acquiring buy-in from executive leadership and the C-suite . Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like?

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform.

Marketing AI 99

Marketing AI Ethics Planning Paid Search Agency 99

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 15, 2021

As we move into 2022, digital marketing trends such as more widespread adoption of marketing automation , the massive shift to video marketing , and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down. Obvious answer: they’re thought leaders in the industry.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Engagio

JANUARY 20, 2024

As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape. Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Must Read: Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 Leveraging Multi-Channel Engagement A.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Engagio

AUGUST 1, 2018

I was blown away by Megan’s thoughtful and concise responses. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. She’s a wealth of knowledge when it comes to B2B marketing. on the ABM side.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Thought you guys did a great job continuing to build and foster community among the group as well.

Forrester 117

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 117

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. And why do I need it now? Because it’s a tool they can use for growth.

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Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. 10) 8 reasons why ABM is not just good B2B Marketing. 91% of B2B Marketers report bigger deal sizes with ABM. But the question remains: Is ABM just good B2B Marketing? Our position is clear.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s easy to forget this in the heat of a sales cycle.” – Aaron Ross , SaaS sales and leadership consultant “Make a customer, not a sale.” ” ― Mike Puglia , general manager and former CMO, Kaseya “Care enough to create value for customers. .” They care about improving their business. ” ― Robert T.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

NetLine

APRIL 8, 2020

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. To build a successful business in 2020, you need to be a source of thought leadership in your industry. Prove You Can Be Trusted. The what , however, might be the most important part.

Marketing Report 59

Marketing Report B2B Thought Leadership Content Marketing Thought Leadership 59

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS? For example, let’s say that a CMO is browsing a site that has multiple use cases for its SaaS product.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

QuanticMind

JUNE 13, 2016

The Argyle Chief Marketing Officer Leadership Forum, #ArgyleCMO—held on June 8th in San Francisco—packed a tremendous amount of insight and inspiration into just one day. Suparna Chhibber-Mohler, head of marketing at Amazon Launchpad was a panel participant in the session “Leadership Speaks from Data to Decisions to Value.”

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Search Engine Journal’s article “ 10 Important 2020 SEO Trends You Need to Know ” suggests that rather than investing time in learning how to manipulate BERT, organizations focus on optimizing their content for readers. How keywords are used in a sentence will matter more than their density.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. Stuck in a rut: What's wrong with many B2B content marketing strategies right now? As a B2B marketer, the pressure to produce content is relentless. Maybe it was the CEO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Tomorrow People

NOVEMBER 21, 2018

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Emotional marketing was long thought to be the exclusive stomping ground of B2C marketers. It tugs on heartstrings and responds to the consumers’ primitive needs and desires.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Anna Hill is the CMO at the Walt Disney Company UK. Good stuff, right?

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

ViewPoint

APRIL 18, 2012

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Contently

SEPTEMBER 10, 2020

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry.

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Lattice

NOVEMBER 24, 2015

Impact is What Matters Now: In the opening keynote analysts Jay Famico and Jason Hekl made the bold statement that in B2B we are too consumed with activity. Forget Sales and Marketing Alignment, Focus on CIO/CMO Alignment: Ok, don’t totally forget about aligning marketing and sales. Here are our top takeaways from #SDTechX.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. B2B marketing and sales strategies and tactics. Database management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Tony Zambito

DECEMBER 8, 2011

This is the seventh article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights. The Future.

Trends 100

Trends Fulfillment Work Management Marketing Management 100

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. B2B buyer behavior continues to evolve. B2B buyer behavior continues to evolve. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

LEADership

MAY 5, 2014

In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40