Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

ClearVoice

MAY 10, 2024

Let’s see how content can unlock the potential across your entire company. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 85% of products fail with companies don’t talk to consumers. First up is Internal Communications. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. One of the primary reasons is that B2B organizations are not meeting customer needs.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. Companies with deep pockets can acquire some really valuable start-ups for relatively short money. Company Employee Size. By selecting the U.S.

Work Management 212

Work Management Content Marketing Management Paper 212

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Once a month programming is very good, twice a month for moderately sized companies provides visibility and a following.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Webbiquity

AUGUST 22, 2017

Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? However, visitors who download content like white papers, guides, resources, etc. Top of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 113

Work Management B2B Marketing Marketing Management Paid Search Agency 113

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

PureB2B

APRIL 22, 2022

B2B buyers today are nothing if not savvy. Does that mean companies simply need to provide the best material to aid in that research to stand out from the pack and get the sale? But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

Launch Marketing

OCTOBER 28, 2020

Whether it’s through a list purchase, white paper download or interaction at an event, the lead nurturing process begins by making initial contact with someone. At this point, begin with a soft sales approach to introduce the lead to your company. Engagement. Implicit scores come from what you infer from a prospect’s behavior.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Integrated B2B

MARCH 30, 2020

And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts for fear of COVID-19’s impact, we’re seeing a growing number of companies turning the current situation to their advantage. Right now, companies are in a battle for market share and, in some cases, survival.

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Contently

APRIL 23, 2020

We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. Even B2B brands in niche industries?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

KEO Marketing

JULY 31, 2017

The Best Practices for Digital Marketing for Technology Companies . Digital marketing for technology companies differs from that of other businesses. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

nDash

SEPTEMBER 21, 2021

Natasha is a professional B2B writer with six years’ commercial experience in EdTech SaaS. Before pivoting to writing, she worked as a enterprise account manager for a major education technology company in Edinburgh. Contact her for blogs, thought leadership pieces, case studies, and white papers.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100

Brightedge

APRIL 12, 2021

Through thought leadership. For example, most photo-heavy companies see daily traffic on Instagram and Pinterest and build awareness there. But there are those B2B companies that see plenty of interaction on Twitter. Cultivate brand awareness through thought leadership. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. It's easy to find ebooks, white papers, articles and blog posts that discuss this "account-based everything" model, but these materials aren't comprehensive.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. We also include a content offer unit on the right rail.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). A: Content is hugely important.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

BOP Design

AUGUST 19, 2019

These are just a few reasons why brand awareness matters for B2B marketing. Below are 7 successful ways B2B marketers can build brand awareness: Build a Polished, Optimized B2B Website. Create Thought Leadership Content with Partners. Build a Polished, Optimized B2B Website. Launch a Targeted PPC Campaign.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Integrated B2B

MARCH 30, 2020

And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts for fear of COVID-19’s impact, we’re seeing a growing number of companies turning the current situation to their advantage. Right now, companies are in a battle for market share and, in some cases, survival.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 52

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. This means that your website has to have more content than just the typical company pages for services, markets, etc. Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. Thought Leadership: This is an invaluable status to have today. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. White Papers. NetLine describes them as “the closest things content marketers have to scientific studies.”.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79