markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content4Demand

DECEMBER 29, 2019

“How can I practice self care?”. While there’s a clear definition of self care — “the practice of taking action to preserve or improve one’s own health” — the ways in which people embrace it are vastly different. We’ve all felt the urge to clean out our closets once the New Year hits. Less clutter and mess mean less stress, right?

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Walker Sands

DECEMBER 20, 2018

In today’s B2B world, awards are more than just something to brag about at holiday gatherings. In addition to boosting internal morale, it’s proven that awards have the ability to measurably impact a B2B company’s success. Relationship-building is the foundation of B2B. More Than a Participation Trophy.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci. ResearchCorp’s Demand Generation Adoption Survey.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Also from our What Makes B2B Different overview, B2B marketers typically experience a longer sales cycle and marketing to B2B prospects requires different actions, depending on what stage of the buying cycle your prospect is in.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

OCTOBER 25, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Matt: All right.

Work Management 116

Work Management Enterprise Management Marketing Management A/B testing 116

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. This episode is called “GDPR WTF and What Now?”

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Heinz Marketing

JUNE 1, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 63

Top of Funnel Thought Leadership Cross-Selling Work Management 63

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Gong’s audience started as B2B sales professionals in the software/internet vertical, and our buyer is a VP Sales. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. People who have ACTUALLY done this stuff before.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. P: Problem.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Peer-to-peer 101

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Hinge Marketing

APRIL 6, 2017

Informed by research and validated by years of experience and analytics , this is a process that works. I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. They are the opposite of an impulse purchase you might see in the B2C (and sometimes B2B) world.

Work Management 90

Work Management Marketing Automation Services Marketing Websites Marketing Management 90

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Adobe Experience Cloud Blog

JUNE 16, 2016

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. The Many Roles of Social Media. Listen to what others are recommending or talking about.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

nDash

AUGUST 27, 2019

From SEO, to thought-leadership, to lead generation, content can open a lot of doors for your business. We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. It creates a lot of stress and dependence on a company’s team and its agency to generate fresh content.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

nDash

AUGUST 27, 2019

From SEO, to thought-leadership, to lead generation, content can open a lot of doors for your business. We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. It creates a lot of stress and dependence on a company’s team and its agency to generate fresh content.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

nDash

AUGUST 27, 2019

From SEO, to thought-leadership, to lead generation, content can open a lot of doors for your business. We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. It creates a lot of stress and dependence on a company’s team and its agency to generate fresh content.

Customer Surveys 40

Customer Surveys Paid Search Agency Research Generation 40

Adobe Experience Cloud Blog

DECEMBER 17, 2015

As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. That way, you can sprinkle quotes from them throughout your content and its promotion, which will not only give it more validation, but will likely lead to your influencer sharing that piece of content with their own followers.

Social Media 48

Social Media Tactics Banners Media 48

LEADership

JULY 3, 2013

Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or a message via LinkedIn about his thoughts and experiences in the world of B2B lead generation. Introduces fresh thought leadership on issues.

B2B Thought Leadership 40

B2B Thought Leadership Peer-to-peer B2B Thought Leadership 40