Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. And smooth our selling process — their buying process — to its digital best. Could be that marketing will enjoy an increase in power and influence in B2B? Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Vision Edge Marketing

OCTOBER 1, 2024

The chemicals luciferase and luciferin found in fireflies’ tails have many applications in medicine and science, including detecting tumor cells and bacterial and viral infections, as well as studying diseases like cancer and muscular dystrophy. What messages will be most effective at improving sales conversions, online and offline?

POS 306

POS Marketing Analytics Tools Marketing Management Word of Mouth 306

markempa

NOVEMBER 8, 2024

The Empathy Illusion Let me share a fascinating study that was mindblowing. Dr. Johannes Huttula conducted research with 480 experienced marketing managers – professionals who spent their careers trying to understand customers. Every decision – even in B2B – is grounded in emotion. The results? The result?

Work Management 254

Work Management Planning Barriers Marketing Management 254

Webbiquity

APRIL 8, 2025

For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. This include tactics such as: Structuring content using H1, H2, etc.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” What new tools and tactics have emerged? Digital natives aren’t like the rest of us.

Tactics 134

Tactics B2B Marketing Paid Search Agency Advertising Agencies 134

Trade Press Services Newsletter

JULY 11, 2024

Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 324

Tactics Sales Qualified Leads Generation Lead Ranking 324

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. Messaging Changes In addition, the demand for personalized, no-fluff messaging has intensified.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Only B2B

SEPTEMBER 11, 2024

Curious why the sales funnel is widest at the bottom yet tapers toward the top? If you focus solely on the bottom of the funnel, you may collect a substantial database but see fewer conversions. So, how can you expand the funnel while driving more conversions? The Importance of B2B Lead Nurturing Multiple decision-makers.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. Paid Ads Costs in B2B Paid ads offer speed but come with high upfront and ongoing costs.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

The Point

APRIL 21, 2025

According to NetLines 2025 State of B2B Content Consumption & Demand Report (link here – registration required), the Consumption Gap increased in 2024 to 39 hoursa 23% YOY rise. Worst case, it creates an annoyance that sets a tone for the relationship that will deter any future attempt to engage.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

Only B2B

OCTOBER 23, 2024

This isn’t just a dream scenario—it’s becoming a must-have for businesses looking to maximize their sales efforts. That’s because they’re using B2B intent signals. Let’s take a closer look at what B2B intent signals are. Fact: Sales teams using AI and automation tools like intent data are 1.3

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

sagefrog

DECEMBER 3, 2024

Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. What Is B2B Demand Generation? At its core, B2B demand generation is about planting the seeds of interest and nurturing them into meaningful engagement. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Vision Edge Marketing

DECEMBER 3, 2024

There have been numerous studies over the past two decades on the business benefits of using data. Financial Data : Financial data, including sales figures, profit margins, and cost structures, provides insights into the health of your business. Use this data to help you achieve a stronger bottom line.

Statistics 201

Statistics Allocation Terms and Conditions Lead Ranking 201

SalesGrape

AUGUST 19, 2024

In the competitive landscape of B2B (business-to-business) commerce, small businesses often face significant challenges in growing their sales pipeline and expanding their customer base. One solution that has gained traction is partnering with a sales development company on a part-time basis.

B2B Sales 85

B2B Sales Telemarketing Enterprise Management Paid Search Agency 85

markempa

AUGUST 12, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Examples of empathetic B2B companies.

Paid Search Agency 390

Paid Search Agency Account Based Marketing B2B Sales CMO 390

markempa

AUGUST 12, 2021

” It’s about helping them progress along the way to get more sales. If you’re wondering what kinds of content helps with progression, do this: Ask your sales team. Start by asking your sales team questions like, “What’s the content you share with leads that seems to help the most?” Well, I’m glad you asked.

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Single Grain

APRIL 29, 2025

The difference between thriving companies and those merely surviving often comes down to how they made their lead-to-sale process not only effective but also efficient and adaptable. A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth.

Lead Ranking 52

Lead Ranking Sales Management Marketing Qualified Leads Top of Funnel 52

Heinz Marketing

MARCH 20, 2025

It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined, Managed, and Optimized(5). This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our recent infogra phic.

Top of Funnel 65

Top of Funnel Advertising Benchmark Resources Process 65

Zoominfo

SEPTEMBER 24, 2024

These could be anything from website visits, content engagement, and social media interactions, to more advanced sales signals like changes in a company’s leadership, financial performance, or public statements from executives. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. 1) B2B marketers are faring (a little) better than B2C. 1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.”

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 294

Sword and the Script | B2B

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. What are the top use cases?

Social Media 105

Social Media Studies Media Case Studies 105

Orange Owl Blog

MARCH 20, 2025

B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO.

Work Management 52

Work Management Enterprise Management Marketing Management B2B Sales 52

Marketing Insider Group

OCTOBER 1, 2024

Tom Seclow of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. freemium models) is compounding the need to think of all buyers as people—whether they are acting in a B2B or B2C capacity.

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. People, especially in the B2B world, buy from brands they trust. No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace.

Trust Marketing 190

Trust Marketing B2B Marketing B2B Thought Leadership Ad Building 190

Hubspot

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. Deliver tailored insight and strategies.

Work Management 74

Work Management Effectiveness Marketing Management Ad Building 74

Directive Agency

APRIL 25, 2025

We hear it all the time: The B2B landscape has never been more competitive or more complex. But heres the real issue: Most B2B lifecycle models are outdatedtreating the journey as something that starts post-sale and ends at churn. And its true. The real battleground? The full customer lifecycle is under the microscope.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59