Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

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Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. 

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Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   What we do know today is that each time the business landscape undergoes significant rearrangement; the balance of power continues to shift to buyers versus sellers.    In my previous article, I outlined reasons why executives need to make Buyer Experience Innovation a top priority. 

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Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

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Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    Marketing becoming the home for content strategy and sales enablement finding its’ home in sales.    What’s going on? . 

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Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   Especially in the vernacular of B2B marketing whereby we see many topics related to Creating Demand, Demand Generation , Increasing Demand, and etc.  These six BE Value Levers serve as a guidepost to determine how buyers map value to their buying experience  with an organization. 

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Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. Depending on which study, buyers are performing different kinds of activities for nearly 70% of the buying process before sales intervention.

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Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    And thank you Mr.   We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust. 

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Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle.

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Acquisitions B2B Marketing Salesforce.com Work Management 80

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    Closely correlated to social media fatigue, B2B buyers are looking for a garden hose and not a fire hose. . 

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers. Simply put – in today’s connected buyer world company marketing and sales systems can be broken and out of alignment with buyers.

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Sales Management Top of Funnel Planning Demand Generation 100

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Tony Zambito

NOVEMBER 10, 2011

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators.

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Trends Content Wikipedia Custom Publishing 100

Heinz Marketing

NOVEMBER 20, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 52

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 52

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Valasys

JULY 15, 2019

The landscape of B2B has changed a lot particularly after the dawn of digitization. No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Stop adding unnecessary links.”. Nurturing the Leads: .

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Landing Pages Optimization Practices Marketing AI 56

Tony Zambito

FEBRUARY 22, 2012

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Buyer behaviors are shifting yet we know only a fraction about this shift. Buyers Have Many Options.

Top of Funnel 100

Top of Funnel B2B Sales Marketing Funnels Wikipedia 100

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * The Ultimate Guide to Developing Buyer Personas (with Templates!). A great example of a website that produces amazing evergreen content is Wikipedia. Now that you have a solid offer and value proposition, how do you find your prospects?

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Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? come at a price.

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Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?

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High Quality Lead Ideal Customer Profiles Research Enterprise Management 59