Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Adobe Experience Cloud Blog

JUNE 8, 2018

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. Nevertheless, as publisher, his job, among other things, was to make tons of money by overseeing advertising sales and marketing of the weekly paper. On November 2, 2011, Syms Corp., At this, he was top-notch.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.      Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Brian Solis , a thought leader on social media and author of Engage! .    Brian Solis , a thought leader on social media and author of Engage! , One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. B2B Marketing Content: Lure or Lasso?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. B2B Marketing Content: Lure or Lasso?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Heinz Marketing

NOVEMBER 20, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 50

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 50

LEADership

MAY 5, 2014

I have been in more than a few meetings and discussions lately where senior marketing managers and sales people are admitting their fear of this unknown concept. Why is it suddenly so important to have a stellar product when all this time, stellar marketing and stellar sales is all that you needed to drive growth?

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Marketing Insider Group

MARCH 18, 2015

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? What Is Thought Leadership? Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 100

Convince & Convert

MAY 31, 2012

Jay’s Thought of the Week. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Eric : Yes.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. ” — 2018 Trends: B2B Marketing , Edelman. .

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Webbiquity

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Directive Agency

NOVEMBER 8, 2018

Thought Leadership – Why. For B2B, some of your best opportunities to rank exist around the benefits your product or service provides instead of your features. A great way to understand what Google understands to be topically related is to look at the Wikipedia page for the topic you are writing on. Tool: Wikipedia.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 16, 2016

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. If your followers are converting to sales, you’re doing something right.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * A great example of a website that produces amazing evergreen content is Wikipedia. You should record all reporting, sales, marketing and leadership processes and as you hire an executive team, they should create processes for their teams. Final Thoughts.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. Improve sales assets.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

AUGUST 14, 2018

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118