Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

Marketing Insider Group

AUGUST 26, 2024

Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

B2B Marketing 131

B2B Marketing Intent Signal Zoominfo B2B 131

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” Beware of going overboard Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale.

Tactics 130

Tactics B2B Marketing Paid Search Agency Advertising Agencies 130

Sword and the Script | B2B

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. What are the top use cases?

Social Media 100

Social Media Studies Media Case Studies 100

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Sell Smarter. Win Faster.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. What Is B2B Marketing? It needs a bit of a re-definition.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 343

Ideal Customer Profiles Practices Case Study Case Studies 343

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. What is B2B Buyer Intent Data?

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. Additionally, interviews revealed that research was, for the most part, under-leveraged by sales.

Sales Qualified Leads 131

Sales Qualified Leads Case Studies Content Case Study 131

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Launch Marketing

SEPTEMBER 4, 2024

What marketing methods are the most effective to fill the sales funnel with qualified prospects? Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. We’ve got you covered.

Sales Qualified Leads 84

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 84

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin.

Statistics 100

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 100

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Automated email nurturing acts like an extra team member in your sales funnel. The good news?

Top of Funnel 81

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 81

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Use case studies, data-driven insights, and expert opinions to back up your messaging.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Only B2B

OCTOBER 9, 2024

They are the bubbles on the surface of your marketing feed. Understanding the Concept of a Marketing Qualified Lead A Marketing Qualified Lead is the term for prospects who actively engage with your content and meet specific criteria, indicating they are more likely to become customers. MQL is dead. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Act-On

DECEMBER 17, 2024

B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Its just that some havent invested as heavily because they had a strong sales channel. The challenge is that your competitors have growth goals too.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base.

B2B Marketing 85

B2B Marketing Campaigns B2B Thought Leadership B2B 85

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Launch Marketing

OCTOBER 2, 2024

Content marketing is a staple of B2B marketing and a proven tactic to integrate into your marketing mix. However, around 10% of marketers do not use content marketing, resulting in lost opportunities for lead generation, conversions and business growth. Use these tips to get started.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Ranking 62

Only B2B

SEPTEMBER 11, 2024

Curious why the sales funnel is widest at the bottom yet tapers toward the top? The Importance of B2B Lead Nurturing Multiple decision-makers. Longer and complex buying process- A typical B2B sales cycle looks like. Content Marketing: Fueling the Funnel Content marketing and lead nurturing go hand in hand.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71

B2BMarketing.net

NOVEMBER 18, 2024

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? What is an account-based marketing strategy? These areas are still critical to any successful B2B marketing strategy.

Account Based Marketing 90

Account Based Marketing Demand Generation Agencies ABM B2B Marketing 90

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 151

Creativity Content Marketing B2B Thought Leadership Content 151

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Only B2B

OCTOBER 23, 2024

This isn’t just a dream scenario—it’s becoming a must-have for businesses looking to maximize their sales efforts. That’s because they’re using B2B intent signals. Let’s take a closer look at what B2B intent signals are. Fact: Sales teams using AI and automation tools like intent data are 1.3

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Sword and the Script | B2B

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Could you use experience help with B2B marcom – without draining your budget? Let’s talk.

Creativity 64

Creativity B2B Marketing Work Management Examples 64

sagefrog

FEBRUARY 10, 2025

Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. And most importantly, the modern B2B buyer has evolved. And most importantly, the modern B2B buyer has evolved.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. To adapt your content strategy, study the nature of the queries and create content that directly answers them. Incorporate supporting content like guides , case studies, and user testimonials. Semantic SEO.

Optimization 108

Optimization SEO Marketing Automation Services Work Management 108

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Navigate the Channel

MARCH 7, 2025

Understanding the Marketing Mix The concept of the marketing mix is rooted in foundational marketing theory, originally created by Neil Borden and later simplified into the Four PsProduct, Price, Place, and Promotionby Jerome McCarthy. These elements help businesses make strategic marketing decisions.

Marketing Mix 65

Marketing Mix B2B Marketing B2B Paid Search Agency 65

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Evaluating fit (research).

Paid Content 120

Paid Content ROI Allocation Media 120

Orange Owl Blog

MARCH 16, 2025

B2B Marketing B2B Market Research: A Comprehensive Guide Vivek Goel March 17, 2025 Share : Table of Contents Introduction Market research is the backbone of any successful B2B marketing strategy. What is B2B Market Research? Why Do Businesses Conduct B2B Marketing Research?

Research 52

Research Enterprise Management Ideal Customer Profiles B2B Marketing 52