Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 124

Work Management Marketing Management Resource Management Allocation 124

SendX

MAY 31, 2021

YES, Email Marketing is different from Marketing Automation. So, no automation? Actually, there is… You can use Email Marketing Automation to automate certain tasks. For instance, you can set up automation rules which would be triggered by certain events and it will in turn lead to some other event.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Work Management Automation 133

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Zoominfo

JULY 26, 2023

Achieving next-generation GTM productivity requires automation and sophisticated enablement tools. Teams typically work in parallel but not together, often with siloed and incomplete data, creating redundant efforts that undermine their efficiency. That operational challenge is hampered by a lack of automation.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 124

Marketing AI Advertising Agencies Allocation Advertisements 124

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Email Marketing Automation 117

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

Work Management 98

Work Management Digital Asset Management Enterprise Management Marketing Management 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Marketing Insider Group

MARCH 13, 2023

This brings us to the increasingly critical importance of marketing automation to brick-and-mortar retailers’ success. While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. Even knowing what to measure, performance-wise, is a challenge.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? With that shocking statistic, let’s review the benefits of sales automation. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue. The Rise of Sales Automation.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Automating some of your postings can help you lay the groundwork for your campaigns while making sure that technology can help execute it as planned. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? HR automation.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

ANNUITAS

OCTOBER 4, 2016

Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. If you are not already utilizing these marketing automation time-savers, you should be.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). An over-reliance on AI eliminates the human touch of human resources. What is Artificial Intelligence?

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. What is contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Salesforce Marketing Cloud

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Make a new plan, Stan What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Salesforce Marketing Cloud

JULY 24, 2023

Let’s face it: mundane, repetitive work can be a drag. In fact, 77% of desk workers say that automating routine tasks would improve their productivity. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Martech

DECEMBER 18, 2023

Organizations are not just talking about generative AI, they’re investing time, money and resources to move it forward and drive business outcomes,” said Frances Karamouzis, a Gartner analyst. This is done instantaneously and allows marketing teams to work with more reliable, regularly updated data. Formulate a written AI policy.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

DivvyHQ

APRIL 18, 2022

To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Salesforce Marketing Cloud

OCTOBER 11, 2022

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Scoop.it

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. How do you find that happy medium?

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Martech

SEPTEMBER 28, 2023

AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. Get MarTech!

Marketing AI 131

Marketing AI Work Management Generation Marketing Automation Services 131

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Thankfully, it doesn’t have to be a huge time investment, and the resources will be the same as those you use elsewhere anyway. Learn what is working and do more of that. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Ontraport

MAY 19, 2021

The best of both worlds awaits with business process automation (BPA). Have you ever felt like your team members were underperforming and/or not producing their highest quality work? As a business owner, you probably have a list of things you could be doing right now — but you find yourself lacking time, resources, and labor.

Automation 98

Automation Training Validation Outreach 98

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

DECEMBER 6, 2021

Frameworks will help your MOPs team produce predictable outcomes, which in part, allows your team to work more efficiently. Embrace automation. Embracing an automation-first mentality will allow your team to focus on hitting objectives and strategic work, which is crucial as you approach maximum capacity.

Resources 106

Resources Lead Scoring Lead Ranking Advertising Agencies 106

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! What are some other resources available to learn more? Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate. It’s a hassle.

Automation 90

Automation Organization Marketing Automation Services B2B 90