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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – – Marketing software.

Trending Sources

23 Account-Based Marketing Leaders to Follow on Twitter


To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand

Modern B2B Marketing

Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. So those are my four most effective tactics to make automation feel both personal and on-brand.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

You have a marketing automation system in place, but are you getting the most out of it? Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts.

Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

What’s needed to fully exploit this resource is technology that automates the end-to-end process of assembling the information, identifying opportunities, and delivering the results to sales and marketing systems.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing, Microsoft Dynamics CRM), so why do I need marketing automation ”? Architecture of Marketing Automation versus CRM. CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo).

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Compare features and find out if marketing automation is right for you.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn.

How to Effectively Segment Your Inbound Leads


Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary).

The State of Marketing Technology, in 12 Charts


When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo.

Act-On Software a Leader in Marketing Automation

Marketing Action

Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Even marketing automation companies like Marketo see the value in leveraging social media for sales.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

At the moment, the available automated ad tech is not widely understood or adopted, purely because of its enterprise-level perception and high price ranges that are typically out of reach for smaller businesses. Below is a list of the top 50 influencers talking about MarTech on Twitter.

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How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

I think Disney’s advice rings true today for those considering marketing automation. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.

The 17 Best Social Media Management Tools


Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Sample review: “Buffer is a great automation tool. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”

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Social Media & Marketing Automation


This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation?

5 Essential Books to Understand B2B Sales 2.0

Modern B2B Marketing

Learn how you can integrate your marketing automation solution with Salesforce and other helpful ways to fully utilize your CRM. To learn more about B2B sales, subscribe to the Modern B2B Sales Blog RSS feed or follow Marketo on Twitter.

Content Marketing – Are You Getting 35 million Inbound Leads?


This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.

Content Marketing – Are You Getting 35 million Inbound Leads?


This marketing group size compares well with Marketo’s current staff of 44, with 7 devoted purely to content initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.

4 Tools to Make You a Content Curating Master

Modern B2B Marketing

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Today, I use a set of tools that automate these steps. I follow over 10,000 people on Twitter. Word of caution: don’t try and automate 100% of your social media.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Author: Elaine Ip Live streaming is all the buzz lately.

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5-Step Guide For Driving Revenue Through Field Event Marketing


At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. All of our Tier A, B, and C accounts were targeted with paid ads on Facebook, Twitter, and LinkedIn.

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Four “New Marketing” Skills You’d Better Learn Quick

Modern B2B Marketing

You can connect with Matt via email , Twitter , LinkedIn or his blog. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing.

New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation


But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Twitter simplifies social listening by allowing you to create lists of the target accounts you follow. On Twitter, join in on tweet chats they participate in.

Drop the “Social” Prefix Already…It’s Just “Selling”

Modern B2B Marketing

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Author: Ray Carroll “Social selling”.

How to Generate Qualified Leads and Delight Your Sales Team


For example, if your ideal customer is a marketer who uses marketing automation and a CRM, a lead who comes in and matches each of those could be an A grade. are they using marketing automation vs. are they using Marketo). Use Advanced Targeting on LinkedIn.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. Lead Nurturing / Automation.

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Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement


The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation. Follow Infer on Twitter @InferInc. Find Infer on LinkedIn.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile).

Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Could you imagine sending an internal financial statement via Facebook or LinkedIn?