Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. So what do you look for when evaluating email automation platforms? Drip campaigns.

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Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

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Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. This 44-page report includes profiles of 10 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Marketing Automation Services 113

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Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect?

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Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. Ready, set, automate. ZoomInfo’s top five sales plays. 1: The funding play.

Webinar Metrics 242

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Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Dig deeper: MarTech Replacement Survey. The top 5 solutions replaced.

Marketing Automation Services 131

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SendinBlue

AUGUST 30, 2018

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! The post [Download eBook] Understanding Marketing Automation: The Complete Guide appeared first on SendinBlue Blog.

Marketing Automation 63

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Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Determine Your Customers’ Actual Journey.

Email Marketing 324

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SmartBug Media

OCTOBER 25, 2023

One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process. Plus, we’ll dive into how sales automation can benefit your entire revenue team.

Lead Ranking 64

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Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. It’s hard to do that at any scale without using automation.

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Salesforce Marketing Cloud

NOVEMBER 2, 2023

Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. Here’s how you can learn more about email workflows and start automating today. That’s all a thing of the past.

Automation 122

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Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How inappropriate!

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Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

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SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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Launch Marketing

MARCH 9, 2022

But, when you look at the average open rates for automated emails, the rates look a little different. Statista reports that the average open rate is around 30% for these automated emails. Types of Automated Emails. Automated emails are most often the result of a customer action that takes place, in most cases, on your website.

Email Marketing 133

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Valasys

APRIL 15, 2024

Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. This blog post will delve into drip marketing campaigns, their importance, how to craft personalized messages, and selecting the right email automation tools.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

ClickDimensions

MARCH 21, 2023

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.

Marketing Automation Services 98

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Valasys

JUNE 20, 2023

It is easy to create engaging content with apps, schedule blog posts, automate content distribution, speed up your website, and make content profitable. Just make sure that you have a reliable provider like Spectrum Internet so that the downloads are not slow. It all boils down to having the right tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. With the right strategies, these can be avoided.

Marketing Automation Services 71

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Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. So if you have a really bad process for getting data into your marketing automation platform, then it’s probably going to be garbage coming out to your sales team, to your marketing partners and anyone else that utilizes that data.”

Marketing Automation Services 113

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Biznology

JANUARY 11, 2018

By integrating them with one another and automating processes between them. You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. Here are a few examples of automation that help your email marketing and your website work together. Lead scoring.

Email Marketing 168

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Launch Marketing

NOVEMBER 22, 2023

Before marketing automation, companies tracked data in various places. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation? Getting Down to the Basics: What is Marketing Automation? The benefits of marketing automation are plentiful.

Lead Ranking 62

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SendinBlue

AUGUST 30, 2018

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! In this eBook, find out how you can use marketing automation to: […].

Marketing Automation 40

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ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

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Martech

JULY 25, 2023

Automation already delivers transformative results to many of the world’s most sophisticated agencies and in-house teams. If you want to learn more about how it can help establish new efficiencies and performance across your organization, download Fluency’s latest ebook today.

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The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. You can download the entire guide here. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS) To download a copy of the 2018 Outlook Guide: The State of Marketing Automation, click here.

Marketing Report 176

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Martech

AUGUST 30, 2021

Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. Automation, however, works around the clock and can generate insights that would otherwise take hours to reach. If you are new to automation, you need to start here! Intermediate: Automated insights.

Automation 121

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Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Read next: 16 marketing automation platforms your organization should consider. Download the full report , Marketo Experts: Their Goals, Challenges, and Strategies.

Marketing Automation Services 102

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chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Before the pandemic, about 33% of these companies had only one department using their automation platform.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Martech

NOVEMBER 11, 2021

based Kickdynamics, an AI-powered content automation and product recommendation solution. Click here to download! The post Email platform Litmus acquires content automation appeared first on MarTech. Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based

Automation 106

Automation Content Acquisitions Template 106

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

Marketing Automation Services 129

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Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. Here are 6 different types of workflow that you can automate for your success. The Topic Workflow or Download Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing & Strategy 130

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. But if you want to make the most of your automation software, read on. Productivity.

Marketing Automation Services 114

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