Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Zoominfo

APRIL 15, 2018

Gone are the days of strategies based on instincts and educated. Consider these statistics ( source ): 40% of companies say that scattered information and poor visibility into data impact their sales organization. Check out these statistics: Inaccurate data wastes 27.3% Today’s blog post is for you!

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Hinge Marketing

JUNE 25, 2020

Demonstrates familiarity with their industry: Most buyers are looking for past experience and are not eager to pay for your education. Educational history. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them. That’s perfectly fine. Individual Level.

Marketing Automation Services 102

Marketing Automation Services Research Service Ideal Customer Profiles 102

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. Effective B2B social proof includes: Case studies: Dive into customer success stories, showcasing the impact of your product with powerful statistics. Jump Ahead What is an MQL?

Lead Ranking 70

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 70

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. The total addressable market, often known as TAM, is the complete market demand for a product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. The total addressable market, often known as TAM, is the complete market demand for a product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Oktopost

SEPTEMBER 14, 2023

Instead, buyers want a greater connection with brands, and, most importantly, buyers don’t want to be sold to, they want to be educated. Effective B2B social proof includes: Case studies: Dive into customer success stories, showcasing the impact of your product with powerful statistics. Jump Ahead What is an MQL?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

PureB2B

MAY 30, 2022

Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” Do they have tools in place for marketing automation? How about CRM (customer relationship management)? Applying Technographics to B2B Marketing.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Zoominfo

AUGUST 16, 2018

Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. While these statistics prove its worth, many B2B marketers are still hesitant to implement a formal lead nurturing strategy. Prioritize email marketing. Establish a lead scoring system.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

PureB2B

MARCH 22, 2017

Email marketing is very much alive. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. The numbers, compiled by experts and practitioners in the field of marketing, are compelling indeed.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

LeanData

MAY 7, 2021

Consider the following statistics from The Bridge Group’s 2021 Sales Development Report : The average required work experience for an SDR hire is just 1.2 According to The Bridge Group, the median sales tech stack consists of a CRM plus 4.5 For my money, the sales stack should include, at a minimum, the following: Marketing Automation.

Ad Building 52

Ad Building Work Management Top of Funnel Marketing Management 52

SalesIntel

MARCH 22, 2023

When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

PureB2B

MARCH 22, 2017

Email marketing is very much alive. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. The numbers, compiled by experts and practitioners in the field of marketing, are compelling indeed.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Valasys

OCTOBER 22, 2019

Use SEO & PPC Strategies to Optimize Quality Traffic: To reach the niche-specific prospects, the marketers must focus on increasing traffic by targeting the niche-specific keywords. Marketers can also split-test the placement of their call-to-action buttons. These tools help improve the efficacy of email marketing campaigns.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Let’s combine math, statistics, and AI to create a Magic 8-Ball.

Marketing AI 90

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 90

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. How to Know When to Follow Up With Your Leads. Asking for something far too early can be a total buzzkill. Take a guess as to how quickly you’d be looking for an out in that interaction. “No,

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Launch Marketing

MAY 8, 2018

The marketing panel shared their experiences and perspectives on a few key challenges and opportunities in B2B marketing for startups. With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), Email marketing (if you don’t have a marketing automation solution).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Consistency is the key to digital marketing success. Focus on Your Customer Persona. Chalk Out the Tasks.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

BenchmarkONE

MARCH 23, 2022

However, now more than ever, agencies are also relying heavily on content and digital marketing to grow their client base. Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach. Another suggestion is to use a CRM and marketing automation software.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Jackie Walts

NOVEMBER 3, 2021

If you don’t have the right content or offers, create educational, promotional or timely content that will work. Adding choices reduces the chance your prospect will do what you want and usually means the marketer hasn’t really nailed down their objective or offer. Maybe your CRM will work or you just need a simple ESP.

Demand Generation 56

Demand Generation Consulting Demand Generation 56

PureB2B

SEPTEMBER 24, 2017

We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. The Emergence of New Technology and Automation.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

PureB2B

SEPTEMBER 24, 2017

We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. The Emergence of New Technology and Automation.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 96

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 96

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hinge Marketing

OCTOBER 7, 2015

Am I creating value and educating the end user? If you answered no to any of the above questions, it might be time to rethink your email marketing strategy. You can conclude your email with question like: “What statistic in this new research surprised you the most? Is it relevant? Would I want to read this?

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 48

DivvyHQ

APRIL 26, 2018

What’s the biggest lesson based on these statistics? The message is clear: if you are a marketer, video content must be part of your mix. And use the customer segment data you already have stored in your marketing automation software and CRM software. Video Content: An Endless Array of Options. Source: Wistia.

Marketing Budget Creation 40

Marketing Budget Creation Marketing Budget Planning Video Marketing 40

Webbiquity

NOVEMBER 5, 2019

B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Understanding how users behave on each platform is vital to developing an effective social media marketing strategy. Then, Snapchat became the hot new network.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Understanding how users behave on each platform is vital to developing an effective social media marketing strategy. Then, Snapchat became the hot new network.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Email Marketing Automation 92

Heinz Marketing

MAY 6, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Today we have another great guest we are always featuring some of the best and brightest minds in B2B sales and marketing today is no different. Check out the great guests we’ve had so far!

Sales Management 56

Sales Management Top of Funnel Work Management Marketing Automation Services 56

Valasys

MAY 16, 2019

This virtual accelerator, launched in Cambridge, has been designed to help early startups leverage the technicalities of inbound marketing in order to create an effective all-around strategy to boost their businesses. The statistics for 2018 show that venture capital funding had risen to $99.5 ELEVATE will be available free of cost.

Hubspot 11

Hubspot Enterprise Management Marketing Automation Services Marketing Management 11

Lead Liaison

DECEMBER 13, 2022

Much like Neil Peart’s drum solo, a rhythm is a pattern or sequence of sounds (or events in our case) that combine to create a beautiful symphony. The Symphony of Rhythms. So focusing on the individual means we are searching for the unique factors that make Lead liaison relevant to the people that we’re reaching out to. Personalization.

Lead Liaison 86

Lead Liaison Ideal Customer Profiles Lead Capture Marketing Automation Services 86

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Heinz Marketing

SEPTEMBER 26, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Who should own sales enablement, Sales or Marketing? If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Thanks for joining us.

Top of Funnel 52

Top of Funnel Budget Programs Work Management Marketing Automation Services 52

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182