Zoominfo

FEBRUARY 17, 2025

All of us now face intense pressure to drive more productivity with fewer people, and automation has gone from desirable to inevitable. Widespread access to Large Language Models (LLMs) quickly seemed like a superpower: the ability to automate without needing an engineering team. But that’s not the case anymore.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 78

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 78

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

CRM 127

CRM Linkedin Enterprise Management Hubspot 127

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 317

Marketing Automation Services Budget Programs Automation Work Management 317

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 177

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 177

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling. Look for features like CRM integration, scalability, and ease of use when evaluating options.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. Everyone needs a CRM, but SaaS teams have an above-average need. User Experience.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Zoominfo

AUGUST 27, 2024

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Webbiquity

MARCH 31, 2025

By synchronizing messaging, defining shared goals, and optimizing the flow of leads from marketing to sales, SAP, for example, streamlined its sales pipeline , improved conversion rates, and enhanced customer satisfaction. HubSpot also exemplifies the value of marketing-sales alignment. Visual engagement amplifies distribution success.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

OCTOBER 9, 2024

From robust data management capabilities to seamless integrations with CRM and marketing automation tools, the solutions covered in this roundup offer the features and functionality needed to streamline your ABM process and achieve better results.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Salesforce, HubSpot).

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Outgrow

MARCH 24, 2025

How to Integrate Outgrow and GoHighLevel for Powerful Marketing Automation We’re excited to announce the newest addition to Outgrow’s integration ecosystem! Our latest update brings you seamless integration of Outgrow and GoHighLevel, which is designed to elevate your marketing automation capabilities.

Outgrow 52

Outgrow Marketing Automation Services Marketing Automation Paid Search Agency 52

Webbiquity

NOVEMBER 25, 2024

The Dates: now through November 30th Email Marketing Software Moosend Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth. The Dates: Now through December 4th.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Act-On

MARCH 25, 2025

Marketing automation platforms have become indispensable for businesses seeking to engage audiences, nurture leads, and streamline their marketing workflows. Act-On and HubSpot are top contenders, each offering unique tools to support marketing teams in automating campaigns, tracking engagement, and maximizing conversions.

Act-On 130

Act-On Marketing Automation Services Comparison Enterprise Management 130

Navigate the Channel

APRIL 16, 2025

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. Another constant you may not think about is marketing automation. A key element of automation is being prepared for the benefits.

Automation 65

Automation Product Ad Building Marketing Automation Services 65

Marketing Insider Group

AUGUST 18, 2020

Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. Sales and marketing should thus be clear on. where to automate. Track and use the same content metrics and KPIs.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Act-On

SEPTEMBER 16, 2024

And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. In that case, it’s a clear sign that you may need to consider a different marketing automation platform.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Act-On

AUGUST 2, 2024

Building a SSOT for marketing typically involves aggregating data from multiple sources in a cloud-based data warehouse or data lake , and then layering a user interface on top. Finding a single source of truth in marketing is crucial for staying aligned in day-to-day operations.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Martech

JULY 11, 2024

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations.

Marketing Automation Services 102

Marketing Automation Services Marketing Management SMS Deliverability 102

Zoominfo

APRIL 17, 2025

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. also integrates with major CRM platforms, making it easy to route verified leads directly into existing workflows. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

AUGUST 8, 2024

Customer relationship management (CRM) platform: A good CRM should create a centralized location where customer data and interactions come together to provide a complete view of the customer journey. It’s important to include sales and marketing automation tools in sales enablement initiatives.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing Analytics Tools 130

Salesforce Marketing Cloud

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. We are at a point where we need to rethink automation, not just as a sub-category of tools focused on B2B sales, but as the real payoff of agentic AI. Specifically, how can their teams be even more efficient?

Marketing Automation Services 52

Marketing Automation Services Efficiency Marketing Automation Automation 52

Martech

JULY 26, 2024

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Martech

SEPTEMBER 25, 2024

Marketing automation is the most replaced martech application For the fifth year in a row, the MarTech Replacement Survey found marketing automation platforms (MAPs) were the most-replaced application in the martech stack. Dig deeper: Download the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey.

Cost 114

Cost Work Management Marketing Automation Services Marketing Management 114

Martech

JULY 24, 2024

Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. Typically, this will be your marketing automation platform (MAP). To automate, we’ve got to get computers talking together, so we need APIs. You’ll then see that Zapier asks you to describe what you want to automate.

Marketing Automation Services 119

Marketing Automation Services API Marketing Analytics Tools Trigger Marketing 119

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. GPT, CRM integrations); ability to fine-tune prompts.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. This holistic view enables marketers to understand customer behavior and preferences better. Now it’s your turn to give MarTechBot a try.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

Zoominfo

AUGUST 6, 2024

Here’s why businesses are increasingly turning to lead capture software: Efficiency : Automated lead capture processes save time and resources, allowing sales teams to focus on nurturing qualified leads rather than manually entering lead data. Seamless CRM integration ensures real-time lead syncing, minimizing manual data entry.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketing Insider Group

NOVEMBER 30, 2021

Marketing Automation and Customer Relationships. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). For instance, AlgoOps helps automate predictive lead scoring, freeing sales and marketing teams from manual analysis.

Lead Scoring 126

Lead Scoring Lead Ranking Marketing Automation Services Work Management 126

sagefrog

JANUARY 13, 2025

Marketing Automation & CRM Marketing automation and customer relationship management (CRM) tools streamline lead management and follow-ups. Participating in tech communities and building authority through consistent posting can strengthen your brands presence.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

Martech

OCTOBER 1, 2024

Are agents just re-packaged versions of automation? In fact, the re-packaging of prior capabilities actually led to AI being over-hyped, creating uncertainty over how these new capabilities were different from established automation. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Planning 120

Heinz Marketing

DECEMBER 20, 2024

Cross-Functional Collaboration Establish regular communication and shared goals across sales, marketing, product, and customer success teams. Integrated Technology Stack Invest in a CRM (e.g., Salesforce, HubSpot) that integrates seamlessly with marketing automation platforms.

Marketing Analytics Tools 98

Marketing Analytics Tools CMS Development Marketing & Strategy Marketing Strategy 98