Automation CRM Marketing Automation 
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.
Act-On
AUGUST 9, 2024
Research shows that most high-performing companies use marketing automation. However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. Looking at the data, you can tie revenue to specific marketing touchpoints.
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Act-On
SEPTEMBER 24, 2024
Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.
Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Feel stuck in the 90s?
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?
Martech
OCTOBER 18, 2024
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 Consider the integration with your existing tech stack, especially your CRM, and review pricing models to understand the total cost of ownership.
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