How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. So it’s no wonder our open rates weren’t great! Now, that might seem like a lot (and it is!).
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