Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Sana Commerce

JULY 16, 2023

They needed something that integrated seamlessly within their existing tech infrastructure, while powering the automation necessary to meet their targets. How composable commerce helped PALFINGER drive online results When PALFINGER was in the market for a new e-commerce solution, flexibility was key to achieving what they wanted.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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Case Study Case Studies Studies Best Practices 52

OutboundView

JANUARY 19, 2024

Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. The sheer volume of automated messages has made it more difficult to engage buyers through standard LinkedIn messaging.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Vision Edge Marketing

APRIL 16, 2024

Streamlining Operational Efficiency Through Automation : Automation, a key aspect of digital transformation, plays a crucial role in streamlining operational processes. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […].

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. For instance, case studies and projects could include some data hygiene work. Further, when we automate learning experiences, new challenges will also present themselves. The downside is that grunt work is also a key early learning experience. Get MarTech!

Automation 119

Automation Marketing AI Data Hygiene Case Studies 119

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Now, Sally’s automation is working against her because of the data design.”. As your organization matures from marketing automation to true engagement marketing, data becomes your most important asset and your most formidable enemy. Every time the nurturing journey calls out ‘Jacqueline’, she is reminded that you don’t really know her.

Case Studies 90

Case Studies Case Study Studies Planning 90

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

ClickZ

NOVEMBER 5, 2019

Approximately 40% of these calls are contained within their automated system, meaning that customers’ issues are resolved without the need to be redirected to a customer support specialist. We’d like to automate some agent-focused flows in the future such as the payment verification process,” says Do?kalová.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Envy

JULY 31, 2017

Aqua chose Hubspot as their marketing automation platform. The thing that surprised me the most was the impact of content, which when done right, and combined with an automation strategy has a long term impact on the marketing funnel.". Step 5: Inbound marketing with Hubspot. Step 6: PPC.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Salesforce Marketing Cloud

OCTOBER 25, 2021

Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution. Case studies in digital process automation and workflow orchestration.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Conversica

DECEMBER 15, 2022

In this post, we’ll discuss the tenets of an effective Customer Success strategy and how Conversation Automation can help you optimize the overall process. Conversation Automation is exactly what it sounds like, a way to automate human-like, two-way conversations with leads and customers.

Automation 59

Automation Conversion Enterprise Management Work Management 59

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

ClickZ

OCTOBER 23, 2020

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. Streamlining the important elements and accomplishing the same through the use of an automation platform is what guarantees the move to perfection. Case Study: Haymarket Media.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

QuanticMind

JULY 5, 2018

As he explains, “I knew QuanticMind was smaller than us, but I was excited about their ability to automate campaign management.”. If you’d like to learn more about how Peddle achieved these astonishing results with QuanticMind, you can grab the case study here and start leveraging the power of machine learning for yourself.

Case Study 40

Case Study Case Studies Studies Work Management 40

Customer Experience Matrix

JUNE 17, 2016

Strikedeck is aiming squarely at the same market as customer success leaders Gainsight and Totango but includes more automated execution of recommended actions. This allows for standard treatments to be fully automated. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

The Point

SEPTEMBER 17, 2014

All campaigns were built and launched in Marketo, a leading marketing automation platform. A large part of the power of marketing automation is the ability to tailor your message automatically based on both demographic and behavioral criteria,” says Sewell. “By Spear is a Marketo agency partner.) “A Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Webbiquity

JUNE 30, 2022

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. Provide case studies, testimonials, and reviews. Include logos of brands you work with.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

ConvertKit

NOVEMBER 22, 2021

The best part: she markets and grows her Pinterest membership on autopilot thanks to ConvertKit’s automation capabilities. She loves using ConvertKit’s done-for-you automation for cleaning out cold subscribers. Set up evergreen automations and sequences to pitch products on autopilot. What happens after?

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52