Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Instead of creating opportunity it’s creating chaos.”.

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Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Adobe Experience Cloud Blog

MARCH 6, 2018

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. Before joining this team, I established and grew marketing divisions for two separate organizations. This example would be for a B2B software company.

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Process B2B Thought Leadership Marketo Sales Qualified Leads 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

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Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The Fearless 50 is a yearlong program designed for marketers that have one thing in common: unstoppable drive to lead digital transformation in their organizations. The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation.

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Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Add to status as a thought leader. Metrics to Track.

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Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JUNE 21, 2016

Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. Connect Your CRM and SRP to Your Marketing Automation Platform.

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Adobe Experience Cloud Blog

APRIL 3, 2017

In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven. Know Your Audience.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. A complete marketing automation platform, like Marketo, will be able to help you communicate with sales and share all the engagement activities and interesting moments in a lead’s history. How did you fix it?

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Even if you could organize and update your raw data manually, that isn’t enough. Automation is the Future. I’d like to hear your thoughts in the comments.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 24, 2019

Organic vs. paid social: Which reigns supreme? Organic reach has dramatically declined in recent years. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Social media.

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Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. The evidence suggests they do.

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Linkedin Sales Management Paid Search Agency ROI 80

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% Marketo. . How are they doing that? Gartner. . . Gartner.

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Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. If there is more than one person in the organization you need to influence to get the deal, ABM applies.” Is ABM Right for Your Organization?

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Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

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Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. When organizations move away from the confusing mess of disconnected ABM point solutions that create disjointed customer experiences, they can see huge results.

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Adobe Experience Cloud Blog

JANUARY 23, 2019

I don’t have to tell you that email marketing is an incredibly powerful B2B tool. More than half of B2B marketers consider email the most effective channel for generating revenue. While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity.

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Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails.

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

A great sales engagement application enables reps to engage with customers with the right message, at the right time, at every stage of the buyer journey—through digitized playbooks, multi-touch campaigns, a mix of personalization and automation, and rich analytics. Here is an example taxonomy: Outbound—B2B. Outbound—B2C.

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Engagio

JUNE 24, 2019

For years at Marketo I had challenges, but I was fortunate enough to work with the best marketing team in the business and leverage outstanding technology. Yet, even with Marketo, I had a hard time answering certain questions for my Enterprise sales team or executing account-based campaigns at scale.

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B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. Today, I use a set of tools that automate these steps. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

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Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. New Data Economy.

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Marketing Automation Services Account Based Marketing Lead Ranking Marketing Management 126

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. ” A phrase we’ve all probably heard, but is it truly embedded into every activity you do at your organization?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Adobe Experience Cloud Blog

OCTOBER 26, 2016

Organizations collect data with various methods and sources, and analyze it to bring to light trends, insights, strengths, and weaknesses–but that goal isn’t realistic when there’s simply too much data and not enough resources to parse through it. Pair It with Marketing Automation. Smaller Data = Better Data.

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Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). We have seen a trend that more and more companies are setting up customer success operations teams especially in the B2B arena and SaaS industry.

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WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Organize and share data. This platform is an excellent tool for capturing case studies where customers tell their own stories, interviewing subject matter experts, creating thought-leadership video content, and more.

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Resource Management Marketing Automation Services Work Management Marketing Management 95

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now.

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ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Adobe Experience Cloud Blog

MAY 18, 2015

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, But, I’m here to fix that!

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Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. This data then helps organizations determine where to aim their outbound marketing efforts.”. In another post, I discussed one use case— how organizations can leverage social intent data for email marketing.

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