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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Clicking a Link in a Segmentation Campaign. Our Services.

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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. How Trigger-based Email Campaigns Work.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Top 10 Best Bulk Emails Services in 2023

Optinmonster

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.