Outbrain

MARCH 19, 2020

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Traffic Is More Premium. Red = Week of March 15th; Orange = Week of March 1st; Blue = Week of February 23rd).

Trends 57

Trends Effectiveness Verticals Media 57

Valasys

JANUARY 23, 2023

If you want mobile traffic, boost your mobile bid adjustment. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Controlling High-Traffic Keywords Keywords with a high volume and a lot of competition might leave a severe hole in your finances. Think about setting a maximum bid.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 27, 2017

Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. To do this properly, we have to do our PLA query segmentation, separating the high purchase-intent keywords from high-traffic, low-converting head terms.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. Reporting & Analytics: “What’s Your Audience Thinking? In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Consider these common PPC goals: Increase site traffic. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Step 2: Audience targeting. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. If your target audience has a certain employer, you can target it directly -- even by name.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Content Standard

FEBRUARY 24, 2016

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Step 5: Target Your Ad.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Act-On

FEBRUARY 26, 2024

A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 76

Keywords Paid Content Traffic Research 76

Hubspot

NOVEMBER 19, 2012

We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. We do this to drive traffic to our ebook offers, for example, which can be a great lead generation tool. All the ads above have the same form of audience targeting and bidding that will help you streamline your expenditure.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

FEBRUARY 8, 2013

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Finding a Ridiculously Niche Audience. Driving Quick Results.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). You’ll find out that it’s actually in Google’s best interests to send traffic to you. Landing page quality.

Paid Search Agency 150

Paid Search Agency Ads Google Cost Per Click 150

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. They can be targeted to specific audiences based on demographics, interests, or behaviors.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hubspot

JUNE 30, 2020

Is more importance placed on audience engagement, or audience growth? Audience Size and Growth. This is typically seen as the core social media metric, as it shows how large of an audience you can leverage with your posts and content. Clickthrough Rate. Has a posting cadence been directly tied to revenue?

Social Media 95

Social Media Template Media Contingency Planning 95

Metadata

MARCH 16, 2022

In most cases, you’re looking to turn the impressions you get on LinkedIn and Facebook into leads or traffic to your site to drive brand awareness. Work out the best offer for your audience, and then tie it to a direct CTA on your ads. Notably, both the cost per click (CPC) and CPL on Facebook are far lower than those on LinkedIn.

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. But also more than just the visual identity, a brand is the sum of the thoughts, feelings and experiences the audience has with regard to your company. Learn More about A/B Testing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

PureB2B

JULY 12, 2016

Reducing CPA can increase your ROI within a relatively short period without having to incur the additional cost of traffic acquisition. More often than not, marketers focus on sales or gaining traffic before optimizing costs. In most cases, cost per conversion (CPC) is a far more influential metric than CPL.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. In this case, Larry Kim saw the opportunity to spin the story of Facebook ads vs. Google ads in a few ways to resonate with different audiences. Facebook Analytics for insights to audience types and their interests.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. CTR: Clickthrough Rate. CPL: Cost-per-Lead. PPC: Pay-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28