Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients. However, that can only happen if your profile is “optimized.” Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An invisible profile.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Biznology

FEBRUARY 15, 2021

When setting up your profile. Add an informative graphic to your profile background. Fill out your profile 100%. Make a customized URL for your profile if needed. When building your network. Similarly, if you wrote a long-form article on the LinkedIn platform, it will—unlike posts—show up in Google searches.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today !

Education 124

Education B2B Thought Leadership Thought Leadership Lead Scoring 124

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Raising your brand profile.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Thinkers360

APRIL 28, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 8 Maria Papacosta MSC Marketing Bureau Ltd Contact Maria Papacosta Score: 42.54 Join us today !

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Trade Press Services Newsletter

NOVEMBER 2, 2023

A feature article will boost your visibility and provide further credibility to your thought leadership platform. Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the Award Logo to Marketing Materials.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market.

Advertisements 100

Advertisements Advertising Classified Ads Long Tail Marketing 100

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Pinter Score: 32.79

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

KoMarketing Associates

AUGUST 7, 2014

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. This post highlights ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. Good Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? You’re marketing team should already have these, and if not, get working on it! The top of the funnel might require articles, videos, and research papers. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions. Help with content.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Applies to websites and social media profiles/content : SEO is not limited to websites alone; it extends to social media profiles and their content. However, various SEO pitfalls can hinder these outcomes.

Social Media 96

Social Media SEO Optimization Media 96

Marketing Insider Group

JULY 29, 2015

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In this article I share some ways you can optimize LinkedIn to grow your business and address some of the most frequently asked questions I receive from advisors. For example, rather than posting in #marketing, #socialmedia, etc.,

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. In this article I share some ways you can optimize LinkedIn to grow your business and address some of the most frequently asked questions I receive from advisors. For example, rather than posting in #marketing, #socialmedia, etc.,

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Join us today ! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Thinkers360

MAY 13, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! Pinter Score: 31.21 34 Jon Ingham Jon Ingham Strategic HR Academy Contact Jon Ingham Score: 31.21

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Webbiquity

FEBRUARY 28, 2022

Do you have internal operations, marketing , or human resource issues? Reputation: Does the person have a good social media profile and public image? To find a consultant: Ask your professional network for recommendations – Working with a consultant who has already helped someone you know can provide peace of mind. Final Word.

Consulting 260

Consulting Business Marketing Proposals Planning 260

Convince & Convert

JUNE 17, 2013

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Work Management Marketing Management 167

Thinkers360

MARCH 7, 2024

In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile. We also share your content on our web site and in our weekly newsletter.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19 4 Patrick J. Professor Jason Lau Score: 30.79

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The B2B sales space is changing.

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Marketing Insider Group

MAY 4, 2021

In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. For example, for MIG, we compete against other content marketing services and organizations like the Content Marketing Institute (CMI). Email marketing is another option. Quick Takeaways.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today ! 3 Lisa Thee (Polvi) Humaxa Contact Lisa Thee (Polvi) Score: 98.67 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 73

Buffer

MARCH 9, 2023

In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it. This is the only place where you can give context to what people might see on your profile. Think of your headline as a tagline.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110