B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Content Marketing Institute

MARCH 22, 2018

iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Leadspace

JANUARY 17, 2017

For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Does this person and company combination match with my buyer or could they be an influencer?).

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

SnapApp

OCTOBER 24, 2018

Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). When a user is cookied by Marketo, SnapApp recognizes those cookies and says “I know this person, I don’t need to show them a lead form.” So what are the benefits of pairing marketing automation with interactive content?

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? via Marketo sync filter or Eloqua program) to meet their requirements. Manual versus automated integration.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. These are all essential strategies marketing teams must employ to thrive in the digital age.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

DealSignal

SEPTEMBER 5, 2023

This article will delve into the unique features of both pipeline generators. Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Here is the article about how that happened. Joe Pulizzi’s third book, Epic Content Marketing : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less , was just released.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Ambal's Amusings

DECEMBER 17, 2009

We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more. We simply must take the first step - to connect on a personal, open and honest level. Related Articles. We are a virtual business team!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. Blogging is all about being personal. I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis.

Traffic 100

Traffic RSS Blogger Eloqua 100

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

ClearVoice

AUGUST 26, 2019

If you read our article about tactile marketing , then you might be curious to learn which tools are available on the market to make tactile marketing as well as account-based marketing initiatives easier to implement, manage and track performance. Strengths of PFL’s tactile marketing tools.

Work Management 13

Work Management Marketing Management Account Based Marketing ABM 13

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., But demand generation is new territory. We don’t know.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

SmartBug Media

MARCH 10, 2020

A few of the major marketing automation platforms have this capability built in, but there are also stand-alone tools that can help you analyze your current accounts to identify targets. This is why marketing automation is one of the first and most essential marketing ABM technologies to consider. Email Tools.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Marketing Marvels viewers get a two week free trial. This is just the most recent articles.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Language aside, content personalized to specific countries will be vastly different.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

DealSignal

MAY 31, 2023

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. and spin those off into smaller pieces, such as short articles or infographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. Integrating Social Metrics with Marketing Automation.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

DealSignal

JANUARY 19, 2021

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. and spin those off into smaller pieces, such as short articles or infographics.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? We originally wrote and published this article in 2018, but things have obviously changed since then…. contentmarketing #marketing Click To Tweet. So, how exactly do you do this?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Vidyard

DECEMBER 9, 2014

This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. To do this, Cetera rounded up marketing technology for retargeting (Bizo), a way to package up a compelling content experience (Lookbook HQ), and a way to host video assets and measure their performance (Vidyard).

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Tweet This!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 2. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 2. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. 2. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31