Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Before you can deliver your content and engage with your target audience, they need to find you!

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta offers his industrial clients marketing for engineers by an engineer. {

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Collaboration 2.0. Hardware 2.0.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JULY 28, 2008

More Content. More Content. Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Related Articles. Sophos Upgrades Web Security Appliance. Most Malware Found on Trusted Web Pages, Report Says. Email this article. Weighing In.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Single Grain

SEPTEMBER 16, 2022

In this article, we will discuss: What web 3.0 The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Connection between web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? Key Features of Web 3.0. Key Features of Web 3.0. Difference Between Web 1.0,

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Enterprise Content Management: From Strategy to Solution. Accentures View on Web 2.0 Privacy Policy |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Jump to: navigation , search Contents. Numerous other factors play a role: content creation tools, content storage, tools for communication, protocols/APIs, and identity management. Ideally, a PLE requires content and conversation to flow between different platforms. Amazon S3 Aggregating Content. From LTCWiki.

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40