• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. A great example is Moz’s Web Developer’s SEO. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. A great example is Moz’s Web Developer’s SEO. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Analytics, SEO] B2B Marketing Trends for 2016
    Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. A great example is Moz’s Web Developer’s SEO. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Analytics, SEO] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. Visuals increase views on average by 94%.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Analytics, SEO] Using Buyer Intent to Drive Your Marketing Efforts
    These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Analytics, SEO] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. This can found by digging into your analytics a little bit and comparing your year over year data. Justina, your blog is about B2B mobile SEO.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Analytics, SEO] The complete guide to optimizing content for SEO (with checklist)
    Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Analytics, SEO] How Reporting Can Improve B2B Blog Performance
    When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. However, it’s very important to remember (especially in today’s SEO environment), that not all links carry equal value. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Analytics, SEO] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Analytics, SEO] The 15 Best Screencasting and Online Presentation Tools
    Design your guide, insert pop-ups and instructions, and measure effectiveness with analytics. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Analytics, SEO] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of content. So, if we were to run a SCALE report for a large company in the industrial space and determine they had a tentpole SEO strategy and virtually no social shares, we’d recommend they improve and diversify owned and social content.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Analytics, SEO] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    These pages are broken and offer an opportunity for SEO. Proceed with caution, use the best practices outlined in Moz’s video, and, if you’re still cautious, consult an SEO professional. #9 With a glance into Google Analytics you’ll discover pages that do well quarter after quarter, from a traffic perspective. Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Analytics, SEO] How to Leverage Social Intent Data for Email Marketing
    For example, we know that our target audience (B2B marketers) cares about different domains within marketing such as SEO, content marketing, marketing automation, lead management, and analytics. Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Analytics, SEO] THE HACKIES: Hacking a technology stack for local presence management
    The omni-channel experience, calls for layers of technology, demonstrated by the following examples: SEO. This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Analytics, SEO] The Nine Best Reputation Management, RSS, and Social Search Tools
    Improving your score will actually boost your link in search engine results…You are also given a profile that is always SEO ready and will improve your results.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
  • HINGE MARKETING  |  THURSDAY, APRIL 6, 2017
    [Analytics, SEO] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Informed by research and validated by years of experience and analytics , this is a process that works. Is your current content well optimized for SEO? Discuss content, messaging and SEO. Discuss analytics. (Be Be prepared to share your analytics login credentials and research with the agency team before the kickoff.). A professional services firm’s website is one of its most valuable and visible marketing assets.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Analytics, SEO] The Eight Best Social CRM Tools
    Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 23: The 29 Best Web Analytics Tools. #24:
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Analytics, SEO] The Most Searched Agency Services, According to the Time of Year [New Data]
    Looking at the Trends Report, we can see that services like content marketing, PR, SEO, data analytics, shopper marketing, and events all perform better in the first half of the year. Same thing goes for SEO and PR. According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 5, 2017
    [Analytics, SEO] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Honing in on one or two primary keywords across all pieces, complemented by a secondary keyword for each specific piece, can give your brand a powerful boost in SEO. Define Your Analytical Strategy.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Analytics, SEO] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Google Analytics , a tracking and analytics solution. To gain better insights, we decided to take advantage of machine learning to build predictive analytics models. This article is a guest post by Franck Ardourel of DNN Corp.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Analytics, SEO] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM).
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Analytics, SEO] The 15 Best Audio and Video Editing Tools
    A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. Convert presentations into video, personalize with splash screens, live stream from your website or social channels, and get analytics for video interaction. Create video portals, optimize videos for search, publish video through social channels, live stream events, edit videos, and measure results with video analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Analytics, SEO] How to build a truly actionable social media audience
    Successful content marketing is a complex cocktail of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars. My friend followed the advice from the class with engineering-like precision and nothing happened.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Analytics, SEO] How to build a killer content team
    A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They will need training on the “SEO piece” (more about that later) but their writing skills are solid. Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start. Once upon a time, SEO copywriting training was one of those “good if there’s budget, but not necessary” things.
  • CONTENT STANDARD  |  FRIDAY, MARCH 31, 2017
    [Analytics, SEO] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Build strong analytics and machine-learning capabilities. Thus, a fair percentage of your new-age marketers have to have analytics savvy. Whether it’s Facebook or some similar media heavyweight, hires that can handle ad creation, testing, and analytics in those platforms will put companies high up on those platform heels.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Analytics, SEO] 5 Website Best Practices that Produce More Leads and Faster Growth
    A strong focus on SEO. Uses analytics and A/B testing to understand and improve performance. Best Practice 2: Take Search Engine Optimization (SEO) Seriously. Firms that invest heavily in content marketing — and most high-growth firms do — understand that SEO is a key factor in their success. Think of SEO as a powerful magnet capable of attracting thousands of new visitors to your website each month. Analytics shine a strong light into the darkness.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Analytics, SEO] What Is B2B Social Media Marketing?
    Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging. What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Analytics, SEO] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Any SEO should use this extension, especially considering it’s free.”
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Analytics, SEO] The 17 Best Social Media Management Tools
    Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Measure social media efforts with analytics, grow your following with social insights, manage multiple profiles, collaboratively manage accounts with team members, and indentify top influencers and supports for influencer marketing. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Analytics, SEO] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer. What analytics does your team track?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Analytics, SEO] How to Create a Customer-Driven Content Strategy | SMX West 2017
    How To Prioritize Your List of SEO Keyword Research. Using Google Analytics, we can see: Where are referrals coming from? Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Analytics, SEO] The 15 Best Content Distribution and Amplification Tools
    A premium account provides analytics and wider exposure. Flare is a customizable social sharing widget that connects to your Google Analytics account to provide detailed metrics on where your content is being shared and what type of content is most popular with your audience. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20:
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Analytics, SEO] What Does a Content Marketer Do? Answered by a Content Marketer
    My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Analytics, SEO] The Six Best Accounting and Finance Tools for Small Business
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Analytics, SEO] How Redesigning HubSpot.com Doubled Conversion Rates
    This included CRO, SEO, copy, data analysis, design, development, product research, and project management. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, we've built a dashboard that pulls in every key metric across the website on a daily basis and lets us know how we're doing. At INBOUND, we launched a major iteration of HubSpot.com.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Analytics, SEO] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Search Engine Optimization (SEO) - a strategy most companies use to drive organic (unpaid) traffic to a website. SEO will be tightly integrated with your broader content marketing strategy. There are a lot of tools available to help with keyword research, content analysis, link and citation building, keyword tracking and other SEO initiatives. .
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Analytics, SEO] Six SEO Tips for UX Designers
    Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The problem, from an SEO perspective, is that this practice has led to vague and repetitive CTAs on our homepages. Before you revise your navigation, look at your analytics. Webbiquity – Search Engine Optimization (SEO).
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Analytics, SEO] How to Use Wistia: A Step-by-Step Guide
    In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. 3) Video can improve your website's SEO. When it comes to SEO, video has been a competitive differentiator for a long time, and video SEO could end up making the difference in your prospects choosing one search result over another. And w ith Wistia's automatic video SEO, your pages will rank higher in search engine results pages.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Analytics, SEO] The 17 Best Photo Editing Tools
    Feel free to use (TinyPNG)…Your SEO will thank you for shrinking your images with these tools.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: Images add color, visual appeal, and life to online content.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Analytics, SEO] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. Another viable option would be to visit question sites such as Quora or popular blogs in one’s area of expertise such as GetResponse for email marketing, or Moz for SEO, and see which questions come up most. In the previous year, there has been a widespread emphasis on the message of bigger and better content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Analytics, SEO] How to Create an Organizational B2B Content Marketing Strategy
    Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. This is where looking at your actual website data in Google Analytics or other analytics platform makes sense.
  • BIZNOLOGY  |  THURSDAY, MARCH 9, 2017
    [Analytics, SEO] 10 Inspiring Case Studies of Digital Transformation
    Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them?
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Analytics, SEO] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. An all-in-one CRO tools suite including an analytical dashboard (visitor sources and behavior), recordings, heatmaps, integrated online chat, conversion funnels, form analytics (five distinct reports that provide insight into problem areas on your website’s forms), and instant online polls.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Analytics, SEO] 20+ Benchmarks for Measuring B2B SEO Performance
    SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Analytics, SEO] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    I love the analytics and insights I can capture about my communities, client communities and their competitors. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • BIZNOLOGY  |  MONDAY, MARCH 6, 2017
    [Analytics, SEO] SEO – rank is only half the story
    When thinking about SEO, don’t just focus on your ranking positions. Tap into your web analytics. Analytics are beautiful aren’t they? It’s one of the most valuable pieces of SEO data you can have. Look past your SEO rankings & make sure people are actually clicking and engaging as you would expect them to. The post SEO – rank is only half the story appeared first on Biznology. It’s only half the story.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Analytics, SEO] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online. Google Ranking and SEO.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Analytics, SEO] 10 B2B Lead Generation Strategies for 2017
    Improve your lead scoring tactics and analytics to determine where your leads are coming from, which channel is generating the most leads, and which leads are more likely to convert into sales. Data analytics can also help you determine behavioral changes in your buyer personas so you can adjust your drip strategies accordingly. Ramp Up your SEO. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Analytics, SEO] Marketing Research to Bookmark for Your Next Blog Post
    For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. You can cite WordStream’s SEO data from studies like these: Bing’s Expanded Text Ads Even Outperform Google’s [Data]. Does Dwell Time Really Matter for SEO? Siege is a content and SEO-focused marketing agency and publishes fantastic advice, case studies, and original research on its blog.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Analytics, SEO] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Analytics, SEO] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    It includes built-in analytics that make it easy to learn which pages, offers, and traffic sources are driving the most conversions for you. Enter your website URL and email address, and we'll send you a detailed grade on your website's performance, mobile, SEO, and security, along with detailed tips and resources for making impactful improvements on your website. When you start an online business, there are thousands of questions that need answering.
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Analytics, SEO] The Content Marketing Brand Management Checklist
    Narrowing in on language specifics requires thinking about SEO keywords that should be associated with your brand as well as the words or phrases you want to avoid. SEO is not the sexiest part of content marketing, but it is definitely one of the most important. Our platform has a new feature called the Command Center, which showcases contributor analytics. Voices brand management governance grammar seo tone workflow
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Analytics, SEO] The 14 Best Personal Productivity Tools
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Analytics, SEO] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Because of Google’s monopolistic control over the search engine space, SEO and martech tools are beholden to Google’s whims. Plenty of marketers already use Google’s Analytics suite, and its cloud-based productivity software with G Suite is gaining traction. In ad tech, there’s Facebook and Google, and then there’s everyone else.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, SEO] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. For these reasons, SEO and ABM are a perfect pairing: 1. SEO Helps Target and Personalize ABM Content. SEO is Always an Optimal Channel. SEO Helps Execute Targeted ABM Campaigns.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Analytics, SEO] The 26 Best WordPress Plugins
    Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. 8) Yoast SEO. 13) All in One SEO Pack.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] Buy domain names for all your pages, products, and services
    What’s more, if you mask the domain, you can even add your own SEO-optimized meta tags — keywords, description, and title — and it’ll render the target URL wrapped in a frame that will supposedly fool Google, which it probably won’t. And if you make sure it’s a 301 redirect , you’ll keep all of your SEO mojo and won’t suffer too much by telegraphing that you’re doing something dodgy.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] The ‘Less Is More’ Content Strategy
    Brian has kindly shared his analytics data below so we can see how his traffic has grown consistently over time. Each of these is almost an essential reference work for people that work in SEO. . On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update). SEO Tools: The Complete List (2016 Update). 21 Actionable SEO Techniques You Can Use Right Now (Updated). Here’s What We Learned About SEO. Here’s What We Learned About SEO.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] 5 Smart Ways to Automate Your Marketing
    How about this, Smartypants: Have you hooked up your pay-per-click campaigns and your SEO analytics so that you can tell which keywords generate the most business for you? This is why smart marketers check their analytics all the time. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Analytics, SEO] The 21 Best Content Curation Tools
    Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Analytics, SEO] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Analytics, SEO] Seven Best Practices for Building and Growing a Subscriber List
    Review your email analytics then clean up your current lists. Our first priority was to review their email analytics. Then go out and spend money on stuff like SEO and landing pages and offers. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics, SEO] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. ” And, traditionally, the way we ensure we’re providing relevant, useful, valuable content to our audiences is through deep audience research and SEO. Marketing SEO
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Analytics, SEO] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Analytics, SEO] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. The content formats that are considered most effective for SEO and lead generation goals include research or original data (21 percent), infographics (14 percent), blogs (14 percent) and product reviews (14 percent).
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Analytics, SEO] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. RazorSocial (Analytics).
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Analytics, SEO] Return on Marketing Investment: A Professional Services Primer
    If you are going to implement an SEO strategy, this is the place to do it. Common ones include overall traffic, most visited pages, most visited landing pages, time on site, bounce rate and conversions (if you are using Google Analytics, you will need to set them up). Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Analytics, SEO] Are You an Intelligent Marketer? [Infographic]
    All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate. In my work with Alexa -- whose tools focus on optimizing SEO and PPC strategy -- I dug deeper into five digital marketing analytics areas, interviewing experts in SEO, conversion rate optimization, PPC, social media marketing, and email marketing.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Analytics, SEO] The 28 Best Web Design Tools
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: The core of any organization’s online presence is its website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, SEO] Email and SEO to Be Top Revenue Drivers for B2B Marketers in 2017
    B2B marketers have become more adept at leveraging SEO to drive leads and sales as the channel has moved from an emerging trend to digital marketing staple over the years,” concluded the authors of the report. How B2B Marketers Use Analytics for ROI Measurement. Although ROI attribution can be difficult, B2B marketers appear to be growing confident in their ability to measure their efforts with analytics.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Analytics, SEO] The 24 Best Email Marketing Tools
    It has huge SEO benefits and gets so much more across than words and even pictures. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: While email is the most mature (that sounds better than “old,” right?)
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Analytics, SEO] The One 2017 New Year’s Marketing Resolution You Must Keep
    Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics. It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    Competitive analysis is a crucial component of every SEO program. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Site architecture (SEO properties and best practices like tagging, URL’s, etc). The functionality in SEMRush to uncover keywords, organic and paid, that an organization ranks or advertising for, can be critical in refining SEO initiatives.
  • SNAPAPP  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016
    Easily add a lead form anywhere, get readership analytics, and expose your content for SEO. 2017 is going to be an amazing year for SnapApp and our platform (for a glimpse, see the last section of this post), but I wanted to take a few minutes to reflect back on 2016. Last year was a big year in the evolution of the SnapApp platform (we even won an award ). Let’s look at a few highlights. A New Product (LeadREV). . . In September we launched LeadREV.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] The Essential Artificial Intelligence Glossary for Marketers
    SEO marketers focus specifically on search engine algorithms to get their content ranking on the first page of search results. For example, GrowthBot -- a bot for marketing and sales professionals -- connects with HubSpot, Google Analytics, and more to deliver information on a company’s top-viewed blog post or the PPC keywords a competitor is buying. Thank goodness for live chat.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Analytics, SEO] The 29 Best Web Analytics Tools
    Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Analytics, SEO] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    Session : Mastering Web Analytics to Drive Business Growth. Session Overview : Created for content marketers, strategists, writers and SEOs, Content Marketing Mastery will help you create results-driving content marketing programs. If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Analytics, SEO] 30 SEO Best Practices for B2B Organizations in 2017
    In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. But B2B marketers need to broaden their thinking when it comes to SEO.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Analytics, SEO] The 32 Best Twitter Marketing Tools
    View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. Sample review: “As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Analytics, SEO] The 26 Best All-in-One SEO Tool Suites
    SEO has a lot of moving parts. Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics, SEO] MarTech: Top 100 Influencers and Brands
    The power of such technology is not only useful for conversational UI and predictive analytics , but also for taking payments as a human would; which has the potential to relieve strain and transform traditional customer service teams. Digital Marketing received an 8% share of all mentions, followed by SEO with 7%. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Analytics, SEO] 12 Questions You Need to Ask Before Hiring an SEO Company
    Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Analytics, SEO] What We Learned From Our First Year on Medium
    Our early posts were mostly cross-published content from the HubSpot blog ( Medium makes it very easy to do this without hurting your own SEO ). Second, Medium stats are detached from the rest of our analytics. Third, Medium’s analytics dashboard just doesn’t allow you to go very deep. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Analytics, SEO] The Four Best Online Survey Tools
    Integrates with Google Analytics. My SEO strategy is very content-centric so writing stuff that people want to read is critical for me.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them?
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Analytics, SEO] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    In part one of this series, we’ll focus on the analytics of attraction, because that’s where the relationship begins. If your SEO and content efforts are consistent and more successful than your competitor’s, your company’s position will probably rise over time. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metricsEvery stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Analytics, SEO] How to Create a Content Promotion Plan in 3 Steps
    If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Look at your analytics. Make sure you’ve got your analytics systems set up to track the results of all your content promotion efforts. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Analytics, SEO] How to Create a Content Promotion Plan in 3 Steps
    If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. Look at your analytics. Make sure you’ve got your analytics systems set up to track the results of all your content promotion efforts. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Analytics, SEO] The 15 Best Special-Purpose SEO Tools
    Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. Sample review: “One of the most inexpensive, but powerful tools for SEO.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] 4 Actionable Insights from Google Search Console Search Analytics Reports
    SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 3, 2017
    [Analytics, SEO] How to Cross the Marketing Skills Gap in 2017
    From brushing up on your SEO knowledge to learning about the broader web design sensibilities that affect how your material is distributed, there’s a lot of technical back end that can help improve how you pitch, craft, and optimize your material for clients or your employer. Ah, the new year. Fresh calendars are being hung in homes around the world while gyms across the country fill to capacity from a crush of resolutioners looking to improve their health.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Analytics, SEO] 5 Factors That Could Impact Your Content Strategy in 2017
    At Contently, we use our Document Analytics tool to look at engagement on a granular level by tracking time spent per page and relying on heat maps for clicks and mouse placement. After the data science team combed through thousands of talent profiles, using algorithms to search for key SEO terms and parsing them out by industry and topic, it became much easier to narrow down which contributors would be best suited for particular publications.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics, SEO] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Here’s What We Learned About SEO. This step-by-step keyword research post by SEO leading expert Brian Dean is easy to digest and with 7 chapters allow you to quickly grasp the basics of keyword research.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Analytics, SEO] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Here’s What We Learned About SEO. This step-by-step keyword research post by SEO leading expert Brian Dean is easy to digest and with 7 chapters allow you to quickly grasp the basics of keyword research.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Analytics, SEO] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Google Analytics.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics, SEO] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips. Recommended reading: Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice). #33. Over 2.5
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Analytics, SEO] How to Advance from Licensed and Curated Content to an Original Content Strategy
    For what it saves your team in time, curated and licensed content ultimately cost your brand some of the longest-term benefits that are fundamental to a successful content marketing strategy: growing traffic that your brand owns—not rents—an SEO strategy that compounds in value over time , a brand voice that audiences can recognize and identify with, and much more. Many marketers today find themselves stuck in a cycle that relies on licensed and curated content.
  • ACT-ON  |  TUESDAY, DECEMBER 20, 2016
    [Analytics, SEO] Crash Course in Content Gaps – And How to Fill Them
    Content audits are somewhat similar to social media audits and to SEO audits , except they focus… obviously… on content. Good analytics software can help with this, but you can get by without it. Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Analytics, SEO] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Analytics, SEO] 3 Core Elements to Stay On Top of When Launching a Website
    It’s also a good idea to check your web analytics to see which browser the majority of your traffic uses; then, you can prioritize your testing with that browser. It is also important to note that there could be SEO implications, as sites that are not responsive or mobile-friendly could be penalized in search results. 3rd party site integrations such as marketing automation, sales CRM, SEO plugins, social plugins, etc.
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