[Analytics, SEO] Outsourcing Marketing for Professional Services Firms
    Today’s marketing, however, requires highly developed technical expertise such as search engine optimization, landing page design, offer development, website analytics, persuasive writing and marketing automation — to name just a few. Modern analytics and marketing automation tools let you track results very accurately. Typically, these will be specialists in critical areas: research, strategy, design, social media, SEO, writing and so on. To outsource or not to outsource?
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Analytics, SEO] 28 Amazing B2B Examples of Interactive Content
    BrightEdge is a content performance marketing company with an award-winning SEO (search engine optimization) platform powered by a sophisticated big-data analysis engine. This SEO quiz challenges prospects to find out just how much they know about search engine optimization. . The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . .
    [Analytics, SEO] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. A marketing automation platform will measure your PPC advertising as part of campaign analytics. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation.
    [Analytics, SEO] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. Because SEO has changed a lot in recent years. Google’s algorithms are extremely sophisticated, which means it’s time for a new framework for SEO. A Modern Framework for Effective SEO.
    [Analytics, SEO] How to Accurately Track Your Website Leads
    Have you ever wondered whether your PPC or SEO campaign is worth the investment? Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns. Guest post by Matt Cannon.
    [Analytics, SEO] Traditional SEO is Dying
    I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. The web redesign had paid off, and almost all of their KPIs were trending up compared to the old site, but what surprised me the most was their SEO strategy. My SEO War Chest. Twenty Years of SEO.
    [Analytics, SEO] How to Leverage Weibo for B2B Marketing in China
    Having an SEO mindset is essential to success on Weibo. Second, a verified account has special user features covering from setting up, publishing post, to accessing analytics data. Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Analytics, SEO] How to Select Your B2B Channel Mix
    Tip: Do not skip considering the Cost-per-Opportunity metrics and go right to the Cost-per-Sale analytics. Organic SEO. Multiplying the average sale per channel by number of closed sales indicates that organic SEO had been the most successful over that period, to which the most closed deals could be attributed and the largest revenue figure ($638,000). B2B Channels Demand Generation Marketing Analytics Media PlanMarketing budgets are always tight.
    [Analytics, SEO] Naked Content? Consider the Bigger Mix.
    In practice, this means your CTA, your page design, your SEO and your promotional channels are just as important as the quality of your content. Advertising & Media , Demand Creation , Inbound Marketing , Marketing Agency , Marketing Automation , Marketing Campaigns , Marketing Planning , Marketing Technology , Outbound Marketing , Reporting and Analytics , Sales and Marketing Operations , Sales Enablement , Social Media , Web Design
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Analytics, SEO] Slow and steady content-creation wins the Google Search race
    Because there are so many people selling, marketing, and promoting SEO services, putting the cart before the horse is very compelling. I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website. The more the messier for content marketing SEO success.
  • ACT-ON  |  MONDAY, JUNE 26, 2017
    [Analytics, SEO] The Artificial Intelligence Impact: Friend or Foe to Marketing?
    Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and search engine optimization (SEO), personalization, predictive customer service, sales forecasting, customer segmentation, pricing, and many others. The era of Artificial Intelligence (AI) is upon us.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Analytics, SEO] How to Run a Weekly Growth Team in B2B
    Here’s what our meeting agenda looks like: Growth team lead goes over their thoughts and perspectives based on Salesforce reports and Google Analytics - 5 min. Expand B2B SEO campaigns with HARO pitches to build links. About the author: Garrett Mehrguth is the CEO of Directive Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry trusted SEO, PPC, Content & Social.
    [Analytics, SEO] How to Create an Infographic From Start to Finish in 5 Steps
    They benefit SEO : High-quality earned links are extremely valuable in today’s world of SEO. Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. When looking across analytics platforms, you notice several pieces of top-performing content (views, shares, links, etc.)
    [Analytics, SEO] Achieving escape velocity: The content discovery challenge
    It is an indispensable application for content research, analysis and SEO. Big Data and Analytics Communty-building Content Ignition Strategy Content Marketing customer acquisition economics of social media Google techologies Internet marketing Marketing best practices Marketing Strategy Mobile marketing Podcasts The Marketing Companion content discoverability content marketing content search mark schaefer marketing companion podcasts searchBy Mark Schaefer.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Analytics, SEO] 5 Types of Marketing Automation for Businesses to Consider
    This is great for marketers because online channels allow for better targeting, tracking, and analytics. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Marketing Analytics Software. Marketing Analytics software allows you to get usable data such as visitor behavior and activity. Google Analytics is probably the most used analytics tool.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Analytics, SEO] Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
    It’s never been easier to learn more about the people who are consuming your content, by tracking analytics or through simple research. And relevance, we’ve found, correlates with engagement -- maybe that’s why 72% of marketers say creating relevant content was one of their most effective SEO strategies. SEO DailyWe all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in -- an ad appears.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Analytics, SEO] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    TrackMaven is a marketing attribution analytics software company, and I asked Senior Director of Marketing, Kara Burney , about her team's unique approach to structuring the content marketing team of "mavens.". Moz sells SEO, link building, and content marketing software. It’s always valuable to look at how other organizations within your industry get things done every day.
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [Analytics, SEO] An Interview with a Marketing Analytics Vendor
    In this next installment of our "What's New in B2B Marketing Planning" blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics.
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [Analytics, SEO] What’s New in B2B Marketing Planning: Interview with a Marketing Analytics Vendor
    In this next installment of our blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics. B2B Digital Marketing Strategy B2B Marketing Challenges Strategic Marketing Consulting B2B Marketing Planning
    [Analytics, SEO] Artificial intelligence, real-life marketing
    It is an indispensable application for content research, analysis and SEO. Artificial Intelligence Big Data and Analytics Podcasts The Marketing Companion artificial intelligence marketing companion podcastsBy Mark Schaefer. The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Analytics, SEO] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    At a minimum, you should be reviewing your website analytics (e.g., Google Analytics, WebTrends, etc.). For even more visitor intelligence – including who each visitor is and their unique history on your website – you can integrate your site analytics into Website Visitor Tracking technology. If you want your website and all the great content you’ve created to get found, search engine optimization (SEO) is essential.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Analytics, SEO] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    It also includes a deep analysis on the four most critical elements of website performance and design, from average load time and website securityww to mobile friendliness and SEO. Ebook: How to Increase Your Website SEO Traffic in 30 Days. Google also offers training and certifications on analytics with their online Analytics Academy. Every marketer faces different challenges.
    [Analytics, SEO] The Critical Importance Of Lead Validation In Internet Marketing
    The SEO specialists at Straight North have spent a great deal of time studying more than 350,000 website conversions and discovered something surprising: After subjecting these website conversions to our lead validation process, we found that nearly half of them weren’t sales leads. However, because Google Analytics only provides Internet marketers with raw conversion numbers for their websites, they can trick themselves into thinking all those conversions are potential sales leads.
    [Analytics, SEO] Debating the Role of the CMO: Watching a Transition in Action
    Think about automation tools, data analytics, CRM, social listening platforms, SEO, location-based marketing—you get the idea. Seeking clarity on the performance results of a recently implemented in-store clienteling solution, a retail executive turns to the company’s CIO. But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Analytics, SEO] The History of Spam in Marketing
    Here are some valuable resources in the fight against spam: Referrer Spam Blocker for Google Analytics. How to Protect Your Site From Negative SEO by Kissmetrics. “Two years from now, spam will be solved” – Bill Gates, 2004. A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. Log in online and within a few short minutes you’re sure to be exposed to spam.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Analytics, SEO] How to Leverage User-Generated Content in Your Marketing Strategy
    This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. For instance, some have extensive communications, search and analytics functions. These days, the phrase "content is king" still holds true (to an extent).
    [Analytics, SEO] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. Using Twitter Analytics, you’ll be able to determine the best days and times to tweet, the types of content your audience likes to share, and analyze your followers based on geography, language, etc. Twitter also provides some indirect benefits to your overall SEO performance.
    [Analytics, SEO] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale. Using SEO to Increase Adoption and Retention.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Analytics, SEO] Chalk Talks: Generate More Leads with Video
    First and foremost is using video across your site to drive better SEO results. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content. Well, that’s exactly what you can do with video analytics. Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Analytics, SEO] Five social media courses make one social media strategy meal
    The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and engagement to other people who are germane and salient to the mission and campaign.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Analytics, SEO] The 28 Best Miscellaneous Online Tools for Marketers
    Publishers get moderation and analytics plus a way to monetize comments on their content. Once alerted, root cause analysis helps you identify what caused the issue so you can prevent any recurrences, and analytics help you optimize site performance. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22:
    [Analytics, SEO] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    And they use two somewhat wonkish (at least to a non-marketer) marketing tools: email marketing and SEO. And when you apply search engine optimization (SEO) principles to your posts, you open up a whole new world of prospective clients who, for the first time, will find you through online search. Your blog can either reside on your firm’s website (this is preferable, since it can boost your SEO performance), or you can create a separate blog. Search engine optimization (SEO).
    [Analytics, SEO] “I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling
    When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. When it comes to content creation, any deviation from your current digital storytelling strategy can seem like too big a leap, even if it takes the shape of only one or two long-form pieces to experiment with your analytics.
    [Analytics, SEO] The 12 Best Special-Purpose Business Software Tools
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: Most of the posts so far in this series on the best online business tools have addressed marketing functions.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Analytics, SEO] Here's the 2017 State of Digital Marketing [Infographic]
    There's social media, there's SEO, and there are the analytics that come with both. To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. SEO Daily IGSSDigital marketing is one of those areas that's become, in a way, all-encompassing.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Analytics, SEO] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape.
    [Analytics, SEO] The Eight Best Online Tools for Sales Professionals
    Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20:
  • CONTENTLY  |  MONDAY, MAY 8, 2017
    [Analytics, SEO] Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent
    Once the team creates and distributes content, Haugen takes a deep dive into Contently’s Story Analytics to assess performance. Upon digging into engagement analytics, Haugen realized that when infographics were placed at the beginning of the post, engagement time was low. With an organized approach to content development and reporting, the marketing team has been able to spend more time refining its SEO strategy to ensure content reaches the intended audience.
    [Analytics, SEO] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth. Measuring changes in organic search traffic is basic SEO.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Analytics, SEO] Optimize Your Content for Inbound Marketing: Part 1
    But cost isn’t the only reason to optimize your content for organic search (aka SEO). And here’s another point: Done well, SEO can serve as a great pre-qualifier for your leads. (A In reality, many sites were bitten, including global brands with big and dedicated SEO teams that should’ve known better … and probably did. So what once was an SEO best practice is now viewed by Google as manipulation. Content Marketing SEO content marketing inbound marketing
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Analytics, SEO] How to Plan Your Video Marketing Strategy
    In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Not only will you benefit from the enhanced SEO by creating videos about these how-to topics, but you can become the go-to expert on the topic and remembered by your audience as such. You’ve done it, you savvy good-looking marketer.
  • KAPOST  |  FRIDAY, MAY 5, 2017
    [Analytics, SEO] 5 SEO Best Practices for B2B Content Marketers
    Unfortunately, having a group of experts can lead to a siloing and, The post 5 SEO Best Practices for B2B Content Marketers appeared first on Kapost Content Marketing Blog. Content Creation Marketing AnalyticsIt’s common for B2B organizations to have a different specialist for each of their various online marketing channels.
    [Analytics, SEO] How the Internet of Things Will Disrupt Digital Marketing
    The Analytics of Everything. Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics. Customer Experience Marketing Technology Amazon Alexa Beth Kotz digital marketing Google Home IIoT Internet of Things IoT natural language processing predictive analytics wearables
    [Analytics, SEO] Agencies Talk: How to Retain Clients
    We’ve been able to perfect our reporting, so we can send out monthly reports of keyword rankings, analytics and work that was completed. Dot Rise SEO UK. There are lots of different ways to retain clients , and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Analytics, SEO] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Social Media Analytics " by quintly. SEO Training Course by Moz " by Udemy. Advanced SEO: Tactics and Strategy " by Udemy. " SEO " by QuickSprout. quintly is a social media analytics tool that offers courses through quintly Academy. The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons. 19) Social Media Analytics. 22) SEO Training Course by Moz.
  • ACT-ON  |  TUESDAY, MAY 2, 2017
    [Analytics, SEO] SEO Experts You Should Be Following in 2017
    Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. Being a true “SEO expert” requires a lot of effort and an ever-evolving expertise because the practice is changing and will continue to change as we adopt new technologies into our marketing channels (think mobile, or AI, or voice search). Founder Ian Portent has been an industry leader in SEO for more than a decade.
    [Analytics, SEO] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. 3) Agency Analytics.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Analytics, SEO] 58 Best Marketing Tools to Build Your Strategy in 2017
    Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. And with simple but powerful analytics, you’ll learn more about what’s working and what’s not -- like which traffic sources or pieces of content are driving the most conversions. Other SEO tools: HubSpot Content Strategy Tool. Google Analytics / Keyword Tool. Google Analytics.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Analytics, SEO] Why I told a client to quit blogging: finding your “One Thing”
    Here are some things to try: Comb your analytics. Could you use an SEO content writing refresher? I’ll be taking writers step-by-step through the SEO writing process starting May 23rd. Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter?
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Analytics, SEO] 9 Link Building Email Outreach Templates That Actually Work
    There are right and wrong ways to go about improving your site's SEO, and inbound link building -- when done correctly -- is generally regarded as one of the right ways. Guide to Instagram ad analytics. I loved your recent piece about social media predictions for the coming year, and I wondered if you'd given any thought to predictions for where SEO is headed, too. For more must-have SEO strategies to tackle in 2017, check out our free guide here.
    [Analytics, SEO] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    You’re not going to track video’s impact on purchase behavior if your content analytics aren’t properly integrated with Salesforce. The gods at SEO Yoast claim that posts should be at least 300 words. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that?
    [Analytics, SEO] PPC V Influencer Marketing; Clicks V Sales
    While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. Effective means for achieving optimal SEO. While influencer marketing can aid with SEO organically, this is a longer term process. Success is reliant upon having an extensive understanding of SEO and keywords.
    [Analytics, SEO] The 10 Best Customer Service and Customer Engagement Platforms
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.
    [Analytics, SEO] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. Visuals increase views on average by 94%.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Analytics, SEO] Using Buyer Intent to Drive Your Marketing Efforts
    These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights.
    [Analytics, SEO] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. This can found by digging into your analytics a little bit and comparing your year over year data. Justina, your blog is about B2B mobile SEO.
    [Analytics, SEO] The complete guide to optimizing content for SEO (with checklist)
    Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”
    [Analytics, SEO] How Reporting Can Improve B2B Blog Performance
    When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. However, it’s very important to remember (especially in today’s SEO environment), that not all links carry equal value. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel.
    [Analytics, SEO] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
    [Analytics, SEO] The 15 Best Screencasting and Online Presentation Tools
    Design your guide, insert pop-ups and instructions, and measure effectiveness with analytics. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
    [Analytics, SEO] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of content. So, if we were to run a SCALE report for a large company in the industrial space and determine they had a tentpole SEO strategy and virtually no social shares, we’d recommend they improve and diversify owned and social content.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Analytics, SEO] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    These pages are broken and offer an opportunity for SEO. Proceed with caution, use the best practices outlined in Moz’s video, and, if you’re still cautious, consult an SEO professional. #9 With a glance into Google Analytics you’ll discover pages that do well quarter after quarter, from a traffic perspective. Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy.
    [Analytics, SEO] How to Leverage Social Intent Data for Email Marketing
    For example, we know that our target audience (B2B marketers) cares about different domains within marketing such as SEO, content marketing, marketing automation, lead management, and analytics. Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.
    [Analytics, SEO] THE HACKIES: Hacking a technology stack for local presence management
    The omni-channel experience, calls for layers of technology, demonstrated by the following examples: SEO. This data can be used to provide actionable analytics for benchmarking performance, retargeting customers and ultimately, retaining and discovering local customers. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
    [Analytics, SEO] The Nine Best Reputation Management, RSS, and Social Search Tools
    Improving your score will actually boost your link in search engine results…You are also given a profile that is always SEO ready and will improve your results.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24:
    [Analytics, SEO] 14 Tips for a Hot Video Marketing Strategy
    Videos provide incredibly useful analytics, especially if you’re using a platform like Wistia. Brian Dean of Backlinko was able to get his YouTube video in the #1 spot for the keyword “SEO strategy,” even though he was competing against large companies like Moz. In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice.
    [Analytics, SEO] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Informed by research and validated by years of experience and analytics , this is a process that works. Is your current content well optimized for SEO? Discuss content, messaging and SEO. Discuss analytics. (Be Be prepared to share your analytics login credentials and research with the agency team before the kickoff.). A professional services firm’s website is one of its most valuable and visible marketing assets.
    [Analytics, SEO] The Eight Best Social CRM Tools
    Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 23: The 29 Best Web Analytics Tools. #24:
    [Analytics, SEO] The Most Searched Agency Services, According to the Time of Year [New Data]
    Looking at the Trends Report, we can see that services like content marketing, PR, SEO, data analytics, shopper marketing, and events all perform better in the first half of the year. Same thing goes for SEO and PR. According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year.
    [Analytics, SEO] Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads
    For Margot, site analytics can only definitively tell if an individual user is interested in her brand if they take an action on an in-page CTA. Honing in on one or two primary keywords across all pieces, complemented by a secondary keyword for each specific piece, can give your brand a powerful boost in SEO. Define Your Analytical Strategy.
    [Analytics, SEO] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Google Analytics , a tracking and analytics solution. To gain better insights, we decided to take advantage of machine learning to build predictive analytics models. This article is a guest post by Franck Ardourel of DNN Corp.
    [Analytics, SEO] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM).
    [Analytics, SEO] The 15 Best Audio and Video Editing Tools
    A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. Convert presentations into video, personalize with splash screens, live stream from your website or social channels, and get analytics for video interaction. Create video portals, optimize videos for search, publish video through social channels, live stream events, edit videos, and measure results with video analytics.
    [Analytics, SEO] How to build a truly actionable social media audience
    Successful content marketing is a complex cocktail of positioning, consistency, quality, SEO, social media, engagement, analytics, and more. By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars. My friend followed the advice from the class with engineering-like precision and nothing happened.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Analytics, SEO] How to build a killer content team
    A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They will need training on the “SEO piece” (more about that later) but their writing skills are solid. Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start. Once upon a time, SEO copywriting training was one of those “good if there’s budget, but not necessary” things.
    [Analytics, SEO] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Build strong analytics and machine-learning capabilities. Thus, a fair percentage of your new-age marketers have to have analytics savvy. Whether it’s Facebook or some similar media heavyweight, hires that can handle ad creation, testing, and analytics in those platforms will put companies high up on those platform heels.
    [Analytics, SEO] 5 Website Best Practices that Produce More Leads and Faster Growth
    A strong focus on SEO. Uses analytics and A/B testing to understand and improve performance. Best Practice 2: Take Search Engine Optimization (SEO) Seriously. Firms that invest heavily in content marketing — and most high-growth firms do — understand that SEO is a key factor in their success. Think of SEO as a powerful magnet capable of attracting thousands of new visitors to your website each month. Analytics shine a strong light into the darkness.
    [Analytics, SEO] What Is B2B Social Media Marketing?
    Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging. What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.
    [Analytics, SEO] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Any SEO should use this extension, especially considering it’s free.”
    [Analytics, SEO] The 17 Best Social Media Management Tools
    Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Measure social media efforts with analytics, grow your following with social insights, manage multiple profiles, collaboratively manage accounts with team members, and indentify top influencers and supports for influencer marketing. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Analytics, SEO] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” By carefully looking at engagement and analytics, you can gain incredible insight into who your audience is, what they want, and how you can persuade them to go from a reader into a life-long customer. What analytics does your team track?
    [Analytics, SEO] How to Create a Customer-Driven Content Strategy | SMX West 2017
    How To Prioritize Your List of SEO Keyword Research. Using Google Analytics, we can see: Where are referrals coming from? Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.
    [Analytics, SEO] The 15 Best Content Distribution and Amplification Tools
    A premium account provides analytics and wider exposure. Flare is a customizable social sharing widget that connects to your Google Analytics account to provide detailed metrics on where your content is being shared and what type of content is most popular with your audience. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20:
    [Analytics, SEO] What Does a Content Marketer Do? Answered by a Content Marketer
    My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo.
    [Analytics, SEO] The Six Best Accounting and Finance Tools for Small Business
    10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Analytics, SEO] How Redesigning HubSpot.com Doubled Conversion Rates
    This included CRO, SEO, copy, data analysis, design, development, product research, and project management. Using a roubst implementation of HubSpot Analytics, Google Analytics 360, and Amplitude, we've built a dashboard that pulls in every key metric across the website on a daily basis and lets us know how we're doing. At INBOUND, we launched a major iteration of HubSpot.com.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Analytics, SEO] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Search Engine Optimization (SEO) - a strategy most companies use to drive organic (unpaid) traffic to a website. SEO will be tightly integrated with your broader content marketing strategy. There are a lot of tools available to help with keyword research, content analysis, link and citation building, keyword tracking and other SEO initiatives. .
    [Analytics, SEO] Six SEO Tips for UX Designers
    Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The problem, from an SEO perspective, is that this practice has led to vague and repetitive CTAs on our homepages. Before you revise your navigation, look at your analytics. Webbiquity – Search Engine Optimization (SEO).
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Analytics, SEO] How to Use Wistia: A Step-by-Step Guide
    In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. 3) Video can improve your website's SEO. When it comes to SEO, video has been a competitive differentiator for a long time, and video SEO could end up making the difference in your prospects choosing one search result over another. And w ith Wistia's automatic video SEO, your pages will rank higher in search engine results pages.
    [Analytics, SEO] The 17 Best Photo Editing Tools
    Feel free to use (TinyPNG)…Your SEO will thank you for shrinking your images with these tools.” 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20: 21: The 26 Best All-in-One SEO Tool Suites. #22: 23: The 29 Best Web Analytics Tools. #24: Images add color, visual appeal, and life to online content.
    [Analytics, SEO] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    And then we have teams that help us out with SEO, PPC, and things like that. Of course, all that supported by social media, advertising, SEO, webinars, events, things like that, but from the very beginning, those are the 3 main things. Since then, we focused a lot more on watering holes, where we can find people that will be interested with the product, and things like advertising and SEO. We’re also using Totango and Hip analytics as well. What is Amium?
    [Analytics, SEO] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. Another viable option would be to visit question sites such as Quora or popular blogs in one’s area of expertise such as GetResponse for email marketing, or Moz for SEO, and see which questions come up most. In the previous year, there has been a widespread emphasis on the message of bigger and better content.
    [Analytics, SEO] How to Create an Organizational B2B Content Marketing Strategy
    Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. This is where looking at your actual website data in Google Analytics or other analytics platform makes sense.
    [Analytics, SEO] 10 Inspiring Case Studies of Digital Transformation
    Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them?
    [Analytics, SEO] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. An all-in-one CRO tools suite including an analytical dashboard (visitor sources and behavior), recordings, heatmaps, integrated online chat, conversion funnels, form analytics (five distinct reports that provide insight into problem areas on your website’s forms), and instant online polls.
    [Analytics, SEO] 20+ Benchmarks for Measuring B2B SEO Performance
    SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives.
    [Analytics, SEO] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    I love the analytics and insights I can capture about my communities, client communities and their competitors. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
    [Analytics, SEO] SEO – rank is only half the story
    When thinking about SEO, don’t just focus on your ranking positions. Tap into your web analytics. Analytics are beautiful aren’t they? It’s one of the most valuable pieces of SEO data you can have. Look past your SEO rankings & make sure people are actually clicking and engaging as you would expect them to. The post SEO – rank is only half the story appeared first on Biznology. It’s only half the story.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Analytics, SEO] The Beginner's Guide to Small Business Marketing Online
    To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online. Google Ranking and SEO.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Analytics, SEO] 10 B2B Lead Generation Strategies for 2017
    Improve your lead scoring tactics and analytics to determine where your leads are coming from, which channel is generating the most leads, and which leads are more likely to convert into sales. Data analytics can also help you determine behavioral changes in your buyer personas so you can adjust your drip strategies accordingly. Ramp Up your SEO. SEO today is all about relevance and authority , and that’s how you should address your brand’s online assets.
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