• ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Analytics, SEO] Interview with Moni Oloyede
    She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I am very passionate about data management, lead management, sales qualification processes and marketing analytics. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [Analytics, SEO] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    Data driven SEO strategies direct relevant traffic to your site, allowing the maximum potential of your best buyers to find you organically. This how-bound mentality is going to optimize your AI leverage through SEO and Voice search for the future. Do you have an analytics team in place to quantify these objectives? It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Analytics, SEO] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Google Analytics data on the average CTR and position for our target keyword . Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Analytics, SEO] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    AI and marketing are a perfect mix; so much of what we do involves crunching data and analytics. “Anything that drives efficiencies, anything that takes that feedback loop from analytics to actions and can compress it, that is where a lot of the AI technologies can really flourish.” SEO will be another big use case— BrightEdge excels in this space.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Analytics, SEO] Only B2B - Untitled Article
    It is said that effective content marketing is a vehicle for modern SEO. Utilizing a hybrid of syndication, marketing automation, email deployment and web analytics to help organizations to reach their specific channel goals, vendors provide channel content syndication. 10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Analytics, SEO] 27 Reasons Why Your Content Sucks
    Ever read articles called ‘10 Ways That You Can Improve Your SEO,’ ‘5 Cool Things to Do in (City Name),’ ‘10 Healthy Diets That Make You Feel Good’? As the old saying goes, ‘One person’s trash is another’s treasure,’ so it’s important to continuously challenge assumptions, with data, analytics and even intuition.” Ela Iliesi, SEO specialist and trainer, London Marketing Academy. We should blog a lot because it’s good for SEO.’
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Analytics, SEO] B2B Reads: Influencers, Data, and the Verbal Revolution
    How B2B Sales Benefits From Prescriptive Analytics. Thanks for the insight on prescriptive analytics, Jared Aho. Many content marketers haven’t embraced the implications of voice-powered technology when it comes to SEO. B2B Reads Sales B2B buyer behavior Content marketing data influencer prescriptive analytics quality leads referrals Salespeople Social media unfluencers voice search
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Analytics, SEO] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Search engine optimization (SEO) should be a part of any online fundraising campaign, as well. Revenue Generation Blog Analytics Automation Marketing Automation NonprofitsNonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Analytics, SEO] What to Do When Your Content Falls Flat: 6 Ways to Recover
    This tool also provides full analytics data, so you can compare the performance of your links. If your new piece of content is an infographic, include an HTML code to embed it beneath the infographic, so that other bloggers can easily insert it into their site -- a tactic that can also be beneficial for SEO purposes. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Analytics, SEO] Key Digital Branding Tips to Dominate Your Online Presence
    In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Analytics, SEO] 8 Principles of High-Converting Landing Pages
    For SEO purposes, include keywords that are commonly used in relevant search queries as well. At this point, you need to collect performance data on your landing page by gathering feedback or using an analytics tool. Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Analytics, SEO] How to Create a YouTube Channel
    It's also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections. For a fully comprehensive post on YouTube SEO, visit this post.). If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Analytics, SEO] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. Voice SEO basics every marketer should know. First, know there isn’t just one approach to SEO for voice. SEO Click To Tweet.
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Analytics, SEO] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer. The future of SEO is topic clusters. This means that instead of Google looking at every individual post as its own SEO opportunity, it now looks at the scope of content being created by a given URL and sends more traffic to people who appear to be experts on a given topic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Analytics, SEO] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Moz SEO Experts Quiz (not a certification but a good starting point for understanding what to learn with technical SEO in particular). This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Analytics, SEO] 3 Aha Moments to Improve Your Content Marketing in 2018
    How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. I published 4 Google Analytics Reports Every Marketer Should Use and Where Should You Spend Time on Your Website: 5 Data-Driven Opportunities. When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Analytics, SEO] KoMarketing Year In Review: Top Posts & Milestones from 2017
    20+ Benchmarks for Measuring B2B SEO Performance. 30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. This past year we decided to change that and released two new case studies on SEO-centric content marketing. Not only did these initiatives generate SEO-friendly links, but they improved organizational and individual brand awareness as well.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Analytics, SEO] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    In addition to tracking key metrics, Google Analytics can be used to uncover deeper, more actionable insights you can use to guide your amplification efforts. But there are more strategic ways to plan and manage your SEO efforts so your content draws in your target audience and delivers the value they are looking for. Ready or not, 2018 is on its way.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Analytics, SEO] 30+ Best Marketing And Tech Blogs To Follow In 2018
    This website serves Android Rooting, Recovery & ROMs Tutorials, How-to Tutorials, Tech Products/Softwares reviews & comparisons, Blogging Tutorials, SEO Tips and much more. It’s a place where you’ll find articles on the latest ideas in SEO, Social Media Marketing, Link Building and Content Marketing and what you can do with your own efforts to make them better. SEO, Instagram, CRO and more. 40) Octopus Seo Hong Kong.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Analytics, SEO] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    1) DataLink SEO. Datalink SEO blog is a great resource for those who are data-driven and want to learn more about digital marketing. The blog covers current e-commerce topics with a focus on analytics, explain what matters and why, and give advice on how to turn weaknesses into strengths. Also Get Best Reviews of Hosting Services, WordPress Plugins and Online Software as well as Get information content of SEO, Social Media Tips, Technology update and Interviews.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Analytics, SEO] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Yes, it sounds kind of dystopian, but using analytics to influence creative is an interesting premise and process. effect of voice assistants on SEO. Of course, I heard rumblings of how voice search would transform SEO, but Britney patiently explained it in a way that all marketers could understand. 2017 will go down as the year contributors to the magazine repeatedly blew my mind.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Analytics, SEO] Our Favorite Articles & Blog Posts of 2017
    I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. 40 Technical SEO Mistakes — SEMrush Study. User-friendly publishing platforms create more opportunities for marketers but make it difficult to diagnose technical SEO mistakes and their impact. From Matt Diehl : How We Hijacked Google’s SEO Guide Search Rankings. Do Links Still Matter for SEO in 2017.
  • KEO MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Analytics, SEO] The State of Digital Advertising: Trends to Watch in 2018
    Analytics will still be highly important in helping to bring your customers from the digital realm into a personal relationship that leads to a sale. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Analytics, SEO] Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
    Successful Strategy Leans on Analytics. Brands should also lean heavily on analytics tools to generate insights via digital engagement, social listening, and other data channels offering insight into your brand’s performance. A similar approach can be taken with SEO: Less competitive keywords are not just an affordable marketing opportunity but may also signal a brand position that has been underutilized in your category.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Analytics, SEO] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Analytics, SEO] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Marry it to SEO. Most social channels provide their own analytics, so make them part of your regular routine. Combining SEO, PPC, ABM, email, web, social and more can maximize your lead generation possibilities.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Analytics, SEO] Fundamental SEO Strategies for B2B Organizations
    The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine. B2B marketers are making SEO a top priority, because it’s a proven way of attracting more visitors to their websites and raising the visibility of their organization. Take care of technical SEO.
  • VIDYARD  |  WEDNESDAY, DECEMBER 13, 2017
    [Analytics, SEO] How You Can Use Video To Enhance Your Customer Support
    Put the power in your customer’s’ hands by establishing a central, SEO-optimized knowledge base of interactive digital how-to videos to replace tedious and cumbersome manuals, PDFs, and printed guides. Using video for customer support allows you to walk your customers through an account set up, workflows, strategy, analytics, frequently asked questions, troubleshooting, and so on in a simple and easy-to-digest way. Analytics.
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Analytics, SEO] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode Analytics, a SaaS company with an SQL-based analytics platform, has found a “non-traditional” path to success with content marketing. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. SQL School Was Built to Help Data Analysts The first thing to know is that SQL School was built to serve the people Mode Analytics serves: data analysts working with SQL.
  • CONTENTLY  |  MONDAY, DECEMBER 11, 2017
    [Analytics, SEO] Why Today’s SEO Experts Will Evolve or Go Extinct
    The practice of SEO isn’t dead , but the way SEO experts, consultants, and agencies have traditionally approached the subject might be. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Voices Content Strategy Google seo
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Analytics, SEO] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    UN Comtrade is a repository of official international trade statistics and relevant analytical tables. It also provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization. Moz : Insights on SEO that includes keyword research, link building, site audits, and page optimization insights in order to help companies to have a better view of the position they have on search engines and how to improve their ranking.
  • KEO MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Analytics, SEO] Content Marketing in 2018: Trends & Predictions to Watch
    Analytics, metrics, and reporting. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, SEO] What Are 2018’s Biggest Content Marketing Trends?
    You also need your content analytics set up properly to measure the impact of your content. Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with. What big content marketing trends do you see for next year?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, SEO] SEMRush makes disavowing toxic backlinks simple and easy
    I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed. Search Engine Optimization Google SEO
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, SEO] B2B Marketing Trends for 2018
    This category includes market and customer insights and predictive analytics. Customer feedback and analytics are always relevant. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Analytics, SEO] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Improve productivity, boost SEO performance and simplify Closed Captioning. ” Free Automated Transcriptions Simplify SEO and Increase Discoverability.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Analytics, SEO] 54 Content Marketing Stats to Guide Your 2018 Strategy
    In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 4, 2017
    [Analytics, SEO] Data and Analytics to Remain Challenging for Marketers in 2018
    As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Approximately 57 percent intend to dedicate more of their budget toward SEO, SEM and email.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 4, 2017
    [Analytics, SEO] New Website Launch: Oil Price Information Services (OPIS)
    Implement a focused SEO strategy. Google Analytics Setup. Launching a new website calls for a celebration. We love working with our clients to help their vision for their website’s design become a reality, and when that happens after months of collaboration, hard work and dedication we can’t wait to recognize them.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 1, 2017
    [Analytics, SEO] Publishing Frequency: Why (and How) We’re Changing Things Up
    Michele got the ball rolling by sharing lessons learned from earlier experiments and insights from key statistics with Joe and Robert, of course, but also with our editorial, website, marketing, sales, SEO, and social teams. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use. HANDPICKED RELATED CONTENT: Simple Tips for Sleuthing Your Site Performance Using Google Analytics.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Analytics, SEO] Top B2B Marketing Services for 2018
    For the greatest impact, growing companies will leverage techniques such as content marketing, ongoing website development, online advertising services , SEO, SEM, mobile, and social media marketing. Marketing Analytics – You must know how your various marketing activities are performing. With tons of available data and marketing analytics tools, you can measure performance. The marketing function has changed drastically over the past decade.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 28, 2017
    [Analytics, SEO] Biznology’s top-10 marketing, SEO, and social media articles of all time!
    Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. The post Biznology’s top-10 marketing, SEO, and social media articles of all time! Digital Marketing Content marketing Facebook Google AnalyticsI love these end-of-year articles and so do you. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google.
  • BOP DESIGN  |  MONDAY, NOVEMBER 27, 2017
    [Analytics, SEO] Google Analytics Part 2: Digging Deeper into Key Metrics
    This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in. From the Google Analytics main dashboard, there are 5 main categories on the left-hand side where you can drill down into the details to access helpful data to inform your marketing and web design strategy. Business2Community SEO Website Design google analytics web analytics
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 27, 2017
    [Analytics, SEO] The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
    Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine , you might be able to churn out three to four pieces a week provided you don’t do anything else.
  • HUBSPOT  |  FRIDAY, NOVEMBER 24, 2017
    [Analytics, SEO] "Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
    First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask. You'll need access to Google Analytics and SEMrush to follow these steps. Wanna see something scary?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 22, 2017
    [Analytics, SEO] Do Customers Actually Find Your Support Videos Useful?
    Data which, if you’re using a video support platform , you should have access to a treasure trove of through your analytics. Are they optimized for SEO ? Congratulations if you’re among the thousands of businesses that have created a library of customer support videos ! Just don’t celebrate too hard—creating them is only the beginning. Like any product, your videos are targeted to solve a specific customer problem.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 21, 2017
    [Analytics, SEO] 11 Tactics B2B Marketers Should Be Thankful for
    When aiming to reach SEO goals, marketers are finding that refreshing on-page content plays a big role in their success. A recent report from Ascend2 discovered that 57 percent of marketers say that on-page content is the most effective tactic when it comes to meeting SEO objectives. Increased Analytics and Customer Data. That’s the motto for most marketers as they continue to see the benefits of utilizing analytics for increased customer data.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Analytics, SEO] The power of a ‘real-time’ content marketing strategy
    Social shares can impact search results, and so publishing engaging real-time content helps to improve your SEO footprint. Know the keyword and SEO tactics that help improve your audience effectiveness in social channels. A commercial data analytics company on Snapchat? B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 20, 2017
    [Analytics, SEO] 15 Secrets To Creating The Perfect Meta Descriptions
    With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. That’s according to Max Schleicher, SEO campaign manager at customer feedback software firm ReviewTrackers. Sam Warren, manager of marketing and partnerships at SEO firm RankPay, said this means thinking carefully about consumer intent.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 20, 2017
    [Analytics, SEO] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. One free AI tool anyone can use for this purpose is IBM Watson Analytics. Paul gave IBM Watson Analytics a try. He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. He hit export, cleaned up the spreadsheet a bit (shown below), and imported it into IBM Watson Analytics.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 19, 2017
    [Analytics, SEO] 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
    The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 16, 2017
    [Analytics, SEO] Trends in Technology Marketing Services
    Precision analytics will track audience profiles – Technology allows you to personalize your marketing campaigns. In addition to tracking audience profiles, precision analytics can help businesses of all sizes establish buyer personas and take personalization to a higher level. Technology deployed in marketing services is changing how brands conduct campaigns. It forces marketers to rethink how they market. Just consider the effect smartphones have had on our everyday lives.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Analytics, SEO] Andy Crestodina in the Spotlight
    Read on to learn more about his goals for 2017, why there’s no such thing as “SEO maintenance” and a fantastic list of “hopes” he has for content marketing over the next year. First by placing it on a high traffic page (check your Behavior > Site Content > All Pages report in Analytics) and next by adding all the little things that make it sparkle. I have a background in SEO and I know marketers and tactics that are not legitimate in any way.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Analytics, SEO] Andy Crestodina in the Spotlight
    Read on to learn more about his goals for 2017, why there’s no such thing as “SEO maintenance” and a fantastic list of “hopes” he has for content marketing over the next year. First by placing it on a high traffic page (check your Behavior > Site Content > All Pages report in Analytics) and next by adding all the little things that make it sparkle. I have a background in SEO and I know marketers and tactics that are not legitimate in any way.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 14, 2017
    [Analytics, SEO] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. What Works with Domain Name Keyword SEO. Create a Bespoke SEO and Google-Optimized Landing Page. The deeper you embed your page with Google and its tools, especially Analytics and Webmaster Tools, the more real-life attention you’ll get from Google on a daily basis. What Doesn’t Work with Domain Name Keyword SEO.
  • BOP DESIGN  |  TUESDAY, NOVEMBER 14, 2017
    [Analytics, SEO] Advantages of Using Google Tag Manager
    As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 13, 2017
    [Analytics, SEO] How Experimentation Keeps Brands Competitive – Even Against Players Like Google
    In fact, according to Marcus Miller, head of SEO and PPC at digital marketing firm Bowler Hat, it’s important to remember that, while powerful, even Google is not invincible. “ When they book their hotel and airfare, they get a receipt emailed to them, probably to a Gmail account and the purchase was likely tracked by Google Analytics.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Analytics, SEO] Top Content Marketing Services for 2018
    Recognizing content marketing as requiring both art and science — You must leverage analytics tools to measure performance, but not at the expense of creativity. Implementing tested processes — Impactful content marketing programs require creativity, analytics, and fine-tuned processes.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Analytics, SEO] The State of Digital Marketing Services Today
    Content marketing, social media, search engine optimization, analytics, and other online activities are vastly different today than they were just a few years ago. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 7, 2017
    [Analytics, SEO] Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand
    ” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly. But from a user perspective, it looks like SEO has killed the recipe blog. The Battle of Acronyms: Balancing UX and SEO. UX and SEO have always gone hand in hand to some extent, and this has never been more true than today as engines continue to try and rank for quality of site rather than a checklist of content. Marketing SEO
  • PUREB2B  |  THURSDAY, NOVEMBER 2, 2017
    [Analytics, SEO] How to Reach Your Audience with Content Distribution
    SEO can help you narrow down the audience your content will reach. Proper on-page SEO will make your content more visible and easier for search engines to crawl and index. It’s the age of big data, and every marketer knows that effective analytics is key to the success of any marketing endeavor. There’s no one-size-fits-all content distribution strategy, and every organization should continuously seek their very own best practices through localized data analytics.
  • CIRCLE STUDIO  |  THURSDAY, NOVEMBER 2, 2017
    [Analytics, SEO] 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing
    Marketing automation software brings all your digital marketing tools—email marketing, social media monitoring, landing pages, web forms, lead management, conversion optimization, analytics, SEO and more—into one integrated platform. Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost.
  • KEO MARKETING  |  TUESDAY, OCTOBER 31, 2017
    [Analytics, SEO] Re-Visiting Five Major SEO Trends for 2017
    At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. In the past, SEO practitioners optimized their content based on keywords. Analytics can tell you what works and does not work so you can make adjustments. Mobile search is growing and will reshape SEO. These innovations in voice search will radically affect your SEO strategies.
  • VIDYARD  |  MONDAY, OCTOBER 30, 2017
    [Analytics, SEO] Shock Talk: Shocking Ways to Build Brand and Generate Demand with Video
    See how you can cut through the flesh…I mean, the noise…with creative and educational videos (like this one), and how to use interactive content and video analytics to turn your viewers into victims…ahem, customers. Best practices for optimizing Video SEO. Is doing more with video still a horrifying concept for your marketing and sales teams? Does the idea of getting on camera send shivers down your spine?
  • VIDYARD  |  MONDAY, OCTOBER 30, 2017
    [Analytics, SEO] Shock Talk: Shocking Ways to Build Brand and Generate Demand with Video
    See how you can cut through the flesh…I mean, the noise…with creative and educational videos (like this one), and how to use interactive content and video analytics to turn your viewers into victims…ahem, customers. Best practices for optimizing Video SEO. Is doing more with video still a horrifying concept for your marketing and sales teams? Does the idea of getting on camera send shivers down your spine?
  • CONTENTLY  |  WEDNESDAY, OCTOBER 25, 2017
    [Analytics, SEO] Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?
    Regardless of what conversions you’re after, this KissMetrics guide to Google Analytics social reports is an excellent place to start. Target SEO keywords: What target SEO keywords is your client trying to rank for with this piece of content? Ask a Content Strategist CMI content pillars Content Strategy seo SiriusDecisions social mediaLast month I started working at a Mexican e-commerce company as the content manager.
  • STRATEGIC-IC  |  MONDAY, OCTOBER 23, 2017
    [Analytics, SEO] The Benefits of Growth Driven Design For Your Website
    Is it aligned to suit your user’s behaviour, and can you analyse, evaluate and react appropriately to your website analytics to maintain a great, optimised site? However, as sales, marketing and SEO evolve, websites are subject to constant change. What are the benefits of a Growth Driven approach to web design? We explore how GDD works and why should you consider it for your next web project. Understanding Growth Driven Design. Are you happy with your website?
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Analytics, SEO] Creating a B2B Digital Marketing Plan
    Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. One study found 30% of B2B marketers spend no time on SEO each week and 55% spend no time on pay-per-click. Rely on Google Analytics to show you what works. Using the Power of Analytics. Marketers employ analytics to test and improve their marketing programs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Analytics, SEO] How B2B Marketers Create and Promote White Papers That Convert
    And of course, don’t forget to do keyword research and create an SEO-friendly title. Establish goal and event tracking parameters within your analytics platform of choice and think about tying it to your CRM as well. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Analytics, SEO] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Even if you’re a Google Analytics beginner, it’s simple to navigate the system and populate advanced reports that will help fill a content calendar.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Analytics, SEO] Influencers: the key to content marketing
    I prepared for a lot of questions on the prime topics in our book: digital transformation, content strategy, SEO, agile marketing, and digital design. So I asked the analytics person. At the end of that year, I asked the analytics person again. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, OCTOBER 11, 2017
    [Analytics, SEO] The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
    HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Convergence of SEO and content. Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact, only 3% of marketers surveyed view SEO and content as separate disciplines. The convergence of content marketing and SEO initiatives is what will help brands of the future achieve those critical goals and objectives.
  • KEO MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Analytics, SEO] Top 11 AI Applications in Marketing
    Voice Search – This AI technology will change how you conduct SEO. Predictive Analytics – Using historical data, AI can help you predict behavior, such as whether a lead will convert to a sale, the price a customer will likely pay, or the chances of a customer making a repeat purchase. Predictive analytics assesses what situations and features can lead to a customer leaving your business.
  • KEO MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Analytics, SEO] Tools This Successful Marketing Agency Uses to Dominate
    Moz – Our SEO experts rely on Moz and its tools to help make SEO , inbound marketing , link building , and content marketing easy. The analytics help us constantly tweak our strategies to increase results. Google Analytics – No digital marketing strategy would be complete without Google Analytics. With insights from Google Analytics, we can make changes on the fly that result in better website performance for our clients.
  • THE LEAD AGENCY  |  WEDNESDAY, OCTOBER 4, 2017
    [Analytics, SEO] The Definitive Guide to Machine Learning for Marketers in 2017
    There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. However, the advent of machine-based learning has led to more advanced analytics and monitoring. Although there is still progress to be made in terms of accuracy, Sentiment analysis is the holy grail of analytics.”. In the world of SEO, content is like oxygen.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Analytics, SEO] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    Leveraging data and predictive analytics can help you determine the best accounts to target. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 28, 2017
    [Analytics, SEO] Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness
    With a passion for true collaboration and meaningful consensus, his work touches social media, SEO, and email marketing. This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . Due to technical difficulties with our vendor, the recording doesn’t show Andrew and Mike’s video feed. We are working to correct this and will upload a revised version of the video when we get it. .
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Analytics, SEO] Influencer Marketing: How to Nail Your Influencer Engagement
    Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. SEO to ensure your content is helping you shoot up the search rankings organically through influencers sharing your content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Analytics, SEO] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO experts continue to become more specific and niche for each area. We asked a panel of experts for their take on the differences between top SEO roles and what they look for when hiring SEO experts. How does SEO break down into separate roles or projects?
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Analytics, SEO] B2B Marketing Trends and What They Really Mean
    This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools. This includes your data analytics, MRM, DAM, and agile marketing management technologies. A data analytics expert or consultant can help you with this when the numbers become too overwhelming. 2017 is flying by.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Analytics, SEO] Improve Sales, Marketing, SEO and more with Sales Call Analysis
    Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysisIn this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
  • CONTENTLY  |  MONDAY, SEPTEMBER 18, 2017
    [Analytics, SEO] A Day in the Life of a Content Strategist
    While it’s difficult to measure content success or understand a competitive landscape without access to proprietary analytics, publicly available search and social data can give us clues as to what’s working and what’s not in a particular niche. I usually start with SEO by investigating what keywords a client currently ranks for organically. As of today, 40,427 people have the title of content strategist on LinkedIn.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Analytics, SEO] What to Look For in SEO Consulting Services
    Most of you probably already know that search engine optimization (SEO) can increase visits on your website. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first. For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Analytics, SEO] Trends in Professional SEO Services
    As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. With 2017 halfway over, it is important to review your SEO campaigns to make sure they are taking advantage of the latest best practices. Search Engine Marketing Search Engine Optimization professional seo services
  • SHARPSPRING  |  FRIDAY, SEPTEMBER 8, 2017
    [Analytics, SEO] Your Definitive Guide to Google Analytics
    Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Google Analytics Features.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Analytics, SEO] Do Click-Through Rates Still Matter?
    That four percent gap is critical for marketers to consider when creating content and planning SEO strategy. At the same time, improved analytics technologies have enhanced tracking capabilities and better marketing performance metrics. These analytics bring a dimension of understanding to user engagement that clicks never could. A click is harder to come by now than ever before. Research from DMA found that overall email click-through rates declined by 1.6
  • VIDYARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Analytics, SEO] Traditional Video Hosting Versus New Gen Video Platforms
    When it comes to measurement, they offer basic analytics like video engagement or viewer demographics at an aggregate level. Only new generation video platforms help you use video to actually improve your SEO ranking by properly indexing all the metadata from your video and driving search results back to your website. Using video is more than just a great way to help you tell your story and engage your audience. It can be a strategic driver of value across your entire business.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 5, 2017
    [Analytics, SEO] Balancing SEO and PPC to Maximize Search Results
    Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.
  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 5, 2017
    [Analytics, SEO] Content Marketing 2017: Top 200 Global Influencers
    Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. Analytics and Data. Top 50 Analytics and Data Influencers. With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.
  • LAUNCH MARKETING  |  WEDNESDAY, AUGUST 30, 2017
    [Analytics, SEO] 5 Content Planning Tools that Will Make You a Smarter Marketer
    Answer the Public is a visualized SEO search insight tool and a free tool from convergebook.com. It gathers and displays SEO in a one page “visualization” format. The auto suggest results are provided by Google and can be useful for any role on a marketing team (creative, PR, content, SEO). Variety of analytics options. The number of content planning and marketing tools available to B2B marketers today is larger than ever.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 30, 2017
    [Analytics, SEO] Interview with Lee Odden
    Bio: As an agency CEO, Lee is active developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing. A few years after introducing a SEO service called TopRank to the PR agency, that service became the company: TopRank Marketing and Lee became the CEO. Adam Singer – Analytics. Michael King – SEO.
  • EMEDIA  |  WEDNESDAY, AUGUST 30, 2017
    [Analytics, SEO] Let Your Demand Generation Data Shine in the Darkness
    Have you found that the analytics tools you use for demand generation data are like that? Here are some indispensable data analytics tools and reports that will still be useful at the next solar eclipse. SEO has gotten more complicated with each Google update. Andy Crestodina presented a very informative session on Google Analytics for Demand Generation. Data Demand Generation Marketing AnalyticsThe solar eclipse brought the whole country to a stop.
  • BIZNOLOGY  |  TUESDAY, AUGUST 29, 2017
    [Analytics, SEO] Stop flying blind with insights SEMRush can offer about your websites
    My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. Organic Search Search Engine Optimization Search Marketing Google Analytics SEO Strategy Analytics
  • CONTENT STANDARD  |  TUESDAY, AUGUST 29, 2017
    [Analytics, SEO] Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation
    Share with these stakeholders your successes—and your failures—and walk them through the analytics. In addition to your editorial board, consider: A daily check-in with all writers, where you quickly run through any blockers or red flags, and discuss any trending conversations you should get involved with; try to involve your social, SEO, and PR teams with this as they will have valuable insights.
  • MODERN MARKETING  |  MONDAY, AUGUST 28, 2017
    [Analytics, SEO] How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?
    You may find these within the data analytics software you use. earned (SEO, blogs, social media, etc.), Use numerous visual analytics to simplify the information. Gone are the days where the marketing department operated on a "wing and a prayer." " Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives.
  • KEO MARKETING  |  THURSDAY, AUGUST 24, 2017
    [Analytics, SEO] What to Look for in a Technology Marketing Firm
    Metrics and analytics are critical when it comes to technology marketing firms that are going to meet your brand’s needs best. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Technology marketing firms come in all shapes and sizes.
  • BIZNOLOGY  |  TUESDAY, AUGUST 22, 2017
    [Analytics, SEO] SEMRush gives webmasters all the best tools via one desktop
    Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake , a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 22, 2017
    [Analytics, SEO] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO.
  • TERMINUS  |  MONDAY, AUGUST 21, 2017
    [Analytics, SEO] 3 Ways to Optimize Your Search Campaigns For Qualified Leads & Revenue, Not Rankings
    If you prove the value of your SEO work by reporting on keyword rankings, you are doing yourself a horrible disservice. In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. I have some very specific ways you can reposition the value of SEO. In other words, you are missing 67% of your opportunities with a legacy approach to SEO.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Analytics, SEO] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    SEO isn't limited to blogging -- it turns out, you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to get found for. 29) Analyze your LinkedIn marketing performance with the Analytics tab on your Company Page. Use your Company Page Analytics to evaluate the performance of your Company Page.
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