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ROI Watch: Calibrating and Measuring Your Digital Marketing Efforts

Digilant

With all of that in mind, it is safe to say that the digital media transformation has led and is continuing to lead the way for a data and analytics transformation. Each new digital marketing channel brings new digital marketing metrics , new data, and different analytical practices to understand the success of these campaigns.

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Predictive modeling: What it is and how it can improve your marketing strategy

ClickZ

Marketing is measured using many different KPIs, such as cost per acquisition (CPA) and click-through rates (CTR). Think about the number of spreadsheets related to performance you’ve used in the past year, month, or even week to justify marketing decisions. Looking to learn more about predictive modeling?

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Lower Cost per Acquisition (CPA). Cost per Conversion – Your total ad spend divided by the amount of conversions (i.e. Conclusion.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. billion downloads and growing. Instagram is a part of Facebook’s family of brands.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Cost-per-action can help you track the efficiency of your campaign. There are various tools and services out there that can help you organize your metrics, like HubSpot’s Marketing Analytics & Dashboard software. Downloads: How often users are downloading a piece of content. Digital Marketing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

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Top 7 Sales Metrics for Marketers

Sharpspring

While that CPL may be significantly less than in a paid ad campaign, it’s worth considering whether the cost is justified. If no one downloads the whitepaper you paid $2000 for, you’ll either need to change how you promote that lead magnet or shift your budget to another tactic. Cost per acquisition (CPA).