KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). The State of Marketing Budgets 2021. From the Gartner Report: Content creation accounted for 9.3%

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible. of the $1,235.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Webbiquity

NOVEMBER 3, 2020

Better data can also help improve your digital marketing efforts. Most companies that invest heavily online already use analytics tools to ensure they can access valuable customer data. However, redundant applications can be a significant unnecessary expense. Saving Money for Your Tech Company.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski. Rob Zaleski runs marketing for a company that teaches people how to be better marketers. Gartner Director of Research, Julie Hopkins. julierhopkins Tweet This.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

ANNUITAS

NOVEMBER 29, 2023

– Marketing is viewed as a cost center: The numbers are telling. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. CFOs subsequently see marketing spend as a necessary evil – expendable the minute they need to improve margins. “64%

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Madison Logic

JULY 6, 2023

As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. MMM is a technique with a long history, and it continues to evolve.

Marketing Mix 108

Marketing Mix Marketing Attribution Lead Ranking Planning 108

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). 83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Porch Group Media

AUGUST 4, 2020

A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend. Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Exo B2B

MARCH 29, 2018

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Content Standard

JUNE 12, 2017

” The two primary ways to address this are to demonstrate the value of your team’s work through ROI, and to put budgetary demands into the context of ongoing marketing spending trends. As for why spend has continued to trend upward, marketing technology is largely to blame. Image attribution: Andrew Neel.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sharpspring

OCTOBER 12, 2017

The New Age of Marketing . Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human. By doing more with less, a small business can gain a foothold in the market. And it’s no wonder that analytics and reporting resonate with so many.

Small Business Marketing 45

Small Business Marketing Marketing Automation Services Marketing Automation Automation 45

Conversica

JULY 31, 2019

The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. Its platform integrates with Salesforce and cloud calendars to automatically sync meeting updates and notes, and it provides analytics to validate trade show ROI.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

accelerate agency

OCTOBER 21, 2020

Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Spend time on your site’s SEO. Undertake intelligent referral marketing. Spending time on your site’s SEO.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

APRIL 12, 2023

How is SaaS marketing different? Why do B2B companies need SaaS marketing? Let’s take a look at some examples: SEO – RingCentral RingCentral is a heavy-hitter in the global cloud communications solution game, not to mention an eight-years-in-a-row Gartner UCaaS (Unified Communications as a Service) Magic Quadrant leader.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Porch Group Media

NOVEMBER 20, 2019

Data, Analytics and Technology Top the List for Marketing Investments. Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget. So where would marketers invest more if they had the budget? Predictive Analytics. B2B Marketing Spend.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

chiefmartech

APRIL 12, 2022

Back-stage apps are used to serve internal stakeholders, such as analytics, planning, asset management, productivity, etc. While considering the amount of time that users spend engaged with different tools in your stack, it’s an interesting lens to examine how automated those tools are. Relative Degree of Automation.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Verticals 116

PureB2B

JULY 7, 2022

Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. and third-party sources (cookies, traffic analytics software, media brokers, etc.). 55% of sales leaders are using intent data to grab in-market leads. Improve the Buyer’s Journey.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Porch Group Media

FEBRUARY 20, 2020

Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Marketing analytics – 32%.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

The ABM Agency

APRIL 30, 2023

Leveraging Data Analytics Tools D. Reviewing Account Selection Criteria FAQs in Relation to What is Account Based Marketing? What is Account-Based Marketing? What are the Key Elements of Account-Based Marketing? Continuous Learning and Improvement B. A/B Testing Campaign Elements C. Collaborating with Sales Teams E.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Porch Group Media

DECEMBER 11, 2019

MarTech Spend Up to 30% of Marketing Budgets. With so many new marketing technologies available, CMOs are spending. In 2019, marketing spend on technology was close to one-third of marketing budgets according to research by WARC/BDO. Email Marketing Effectiveness vs Difficulty.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Predictive Analytics Will Evolve. ” Where’s the disconnect? Customization is Key.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Mass Analytics

AUGUST 23, 2022

MMM applies advanced statistical techniques to historical data, which allows to properly disentangle the sales drivers; break down the contribution of every contributing factor; measure the return on investment (ROI) behind every single channel; predict future performance, and, most importantly, optimize their budget. Stay tuned!

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Engagio

OCTOBER 1, 2019

Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

PathFactory

SEPTEMBER 27, 2019

By carefully considering this data, Anne and the team were able to reduce barriers for buyers and make more strategic decisions on marketing spend by investing in the most effective content. She leads a global team, yet keeps very agile, and manages to create exceptional customer experiences across various countries and languages.

B2B Marketing 45

B2B Marketing Marketing & Strategy Marketing Strategy Lead Ranking 45

Hubspot

AUGUST 27, 2012

Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 5) 84% of B2B marketers use social media in some form. Finally, marketers (and CMOs!)

Stats 28

Stats Allocation Marketing Automation Services Planning 28

SnapApp

DECEMBER 4, 2017

You can see your most viewed pages or most liked tweets, but tracking the entire journey from the first touch to the closing sale requires a specific marketing technology stack. . . You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. Gartner. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Televerde

OCTOBER 30, 2019

The projected growth of the AI software market from 2016-2025 is $1.4 billion (Gartner, 2016). for outbound marketing methods (Branex, 2019). Strategy Analytics, 2019). Videos are growing faster than other web marketing tool, with investments in them expected to double by 2021. (Business Insider, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

Proximity is a key influence on how people see the world, and the more people of different races, ethnicities and genders spend time working together, the more likely they are to understand the true strength of diversity — the blending of perspectives, experience and points of view that is absent in a homogeneous environment.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98