Velocity Partners

JUNE 7, 2024

A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. All our clients’ processes and metrics were tied to delivering leads, not growing frequently returning audiences. Content marketing is now but one arrow in the B2B marketer’s quiver.

Communities 104

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 104

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. Today we’re closing out this three-part series with a post for our marketing audience. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Binary Demand

JUNE 22, 2023

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Data Analysis: It generates valuable data that identifies where to direct marketing resources.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Customer Experience Matrix

NOVEMBER 18, 2011

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. The first wave of marketing automation features for social media is now several years old. But the focus is now shifting to marketing campaigns that are delivered by mobile. Automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What types of emails are you sending?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. We’ll let this next channel description speak for itself: “Welcome to our YouTube channel! We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Binary Demand

JUNE 19, 2023

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Data Analysis: It generates valuable data that identifies where to direct marketing resources.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

nDash

NOVEMBER 30, 2020

Save yourself some time and scroll through our list of top business writers below. A SUNY Cortland graduate, Emily has taken her passions to Drive Research as the Marketing Coordinator. Here she is able to flex her creative muscles to grow the success of the team and clients alike. Marketing strategy . Digital marketing

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 64

Adobe Experience Cloud Blog

JANUARY 28, 2014

According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. Gaining greater insight into our audience. Demonstrating marketing contribution to revenue. Here’s how: The Marketing Technology Six-Pack. MARKETING AUTOMATION.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. E- Email Marketing. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee. Brian Carroll. Brian Carroll's Bio.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SendX

JUNE 4, 2020

How can we coordinate delivery of our daily tasks, collaborate productive meetings, review performance, or even plan the next day—without coming face to face with each other for months at a time? Slack gives you one central place to direct marketing efforts, define campaign deliverables, and share results.

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

Online Marketing Institute

NOVEMBER 8, 2010

This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Marketing Today’s Direct-Mail / E-mail Marketing Campaign Marketing ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

ClickZ

JUNE 20, 2019

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Top thirteen email marketing platforms with high ROI.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

CoSchedule

FEBRUARY 28, 2023

How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years. Work Organizer to seamlessly manage and automate team and individual workflow.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. Surprisingly (or not), a lot of our decision-making depends on our individual experiences and cultural background. How to Use Predictive Analytics for Better Marketing Performance.

Advertising 80

Advertising Advertisements Marketing AI Work Management 80

Vision Edge Marketing

JUNE 20, 2019

You can have dashboards that provide data around creating status reports for projects, such as updates to the website, an upcoming event, the status of new collateral or a direct marketing campaign or the reports regarding number of website visitors, open/clicks, followers and friends, number of Marketing generated/influenced qualified leads, etc.

Work Management 130

Work Management Planning Multi-Touch Attribution Marketing Management 130

PureB2B

MAY 30, 2022

If you’re seeing ROI, our paid subscriptions will pay themselves back extremely quickly. When it comes to sending out emails, there is a wide range of cold email marketing software out there. If you're looking for the best tool for you, we go in-depth on cold email marketing software in this article. It doesn’t.

Email Campaigns 62

Email Campaigns Campaigns CAN-SPAM Barriers 62

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120

SalesIntel

OCTOBER 17, 2024

That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024 —crowdsourced from over 100 B2B leaders in our space. From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. Morgan Payments brand. .”

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

B2B Marketing Insights - WE

SEPTEMBER 30, 2020

If you’re a small-to-medium-sized business, it’s a challenge creating and implementing all the aspects of a marketing campaign. You’re stretched to your limits by the day-to-day operations of running your business, and you just don’t have the capital to invest in a team dedicated solely to marketing. Measure and report.

Marketing Budget 40

Marketing Budget Work Management Marketing Management Growth Marketing 40

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

PureB2B

JANUARY 22, 2022

B2B marketing aims to contribute significantly to revenue. Account-based marketing (ABM), too many, is a focused and scalable way to build the sales funnel that allows marketing teams to align with B2B companies’ financial objectives and growth ambitions. Try subscribing to our blog! Final note.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Content Standard

JULY 26, 2016

I sat in the same conference room with the whole marketing team. When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Webbiquity

SEPTEMBER 10, 2012

That will be our top focus for next year. As with this year, we will be asking our community to nominate their favorite leaders in this field. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

That will be our top focus for next year. As with this year, we will be asking our community to nominate their favorite leaders in this field. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40

GreenRope

JANUARY 21, 2016

Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Hardly a one-trick pony.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Ranking 40