How to Build Target Account Lists with Audiences Ready to Engage or Buy
Madison Logic
MARCH 6, 2024
Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.
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