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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make. Researchers may unconsciously manipulate data analysis to align with their preconceived notions, reinforcing the echo chamber effect.

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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train?

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

Most bloggers think about search as the primary customer acquisition channel for blogging. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Once the analysis has been completed, it’s time to devise a strategy. We’ll use blogging as an example.

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Examining how AI can improve customer-brand relationships

ClickZ

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. This was the case for a project I worked on with a big fitness company for which we created a training app.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

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AI Is Everywhere — But Are You Building it Responsibly?

Salesforce Marketing Cloud

There is no doubt the predictive capabilities brought about by these algorithms have helped businesses to scale rapidly. AI is trained on reams of data that have been collected over time. The debate about regulating AI, though, is global, and heated up in 2021. Since 2019, at least 17 U.S. Here’s how: Be transparent.