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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool.

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Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

The 17 Best Social Media Management Tools

Webbiquity

Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Sample review: “Buffer is a great automation tool.

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process. With multiple different tools to choose from, it’s difficult to find the right one for your requirements. Benefits of Using Predictive Analytics.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. Lead Capture Tools. These are the tools that you will use to capture more leads on your site, thus improving your CRO. Research Tools. Analytics Tools.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. What I did for my analysis was look at changes in vendor scores for the 200 items that go into the VEST data.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Password Tools. And the beauty in this tool? PDF Tools.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Our dev team rolled out new tools like the Attribution Report that helped us better measure what our team is doing. It got me thinking: With all these new tools and resources at our disposal, was the Marketing blog's current high volume strategy still best for our readers, thus best for us?

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A powerful people search tool.

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The Four Best Online Survey Tools

Webbiquity

That’s what these tools are designed to do. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Integrates with Google Analytics.

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. But this proliferation of tools also means that marketers are continually dealing with more types of technology.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis

Hubspot

I've made my fair share of analytics mistakes in the past. And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. Analytics Daily

4 Ideas to Ensure Success With Sales Analytics

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica.

Get Over Your Fear of Marketing Automation Software

Salesfusion

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software?

Exciting new tools for B2B prospecting

Biznology

American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. The post Exciting new tools for B2B prospecting appeared first on Biznology.

Mobile marketing must-haves in 2017

Biznology

An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Predictive analytics. There are a number of great coding classes , software tools, and technologies for cross browser and app testing.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Webmaster Tools. Bing Webmaster Tools.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

The assessment we provide will summarize the results of more than 50 specific tests and software platforms that have been assembled over the last two years. Predictive analytics. “MEASUREMENT” is the number one challenge for almost any marketer today.

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

When your only tool is a hammer, everything looks like a nail. Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity runs on a Netezza or similar "massively parallel processing" (MPP) data appliance that would typically run on-premise at the client, rather than being accessed remotely in a “Software as a Service” (SaaS) model.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.

12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.

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How Building Tools Can Generate New Leads for your Agency

Hubspot

Building your own tools can help bring in a serious influx of leads for your agency. When I say "tool", that doesn't mean you have to build an enterprise level piece of software -- a tool can be anything that provides value to your target audience.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Excellent for down-and-dirty competitive analysis.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships.

Marketing’s Evolving Accountability and The Future of Content Analytics

HG Data

I was working as a technologist building sales and marketing software and data assets for a number of companies. That was roughly 20 years ago, and since then, there has been significant growth in the number of business- focused software enabling and automating workflows. Delivering precise results and highly qualified leads is all about experimentation and analysis-based iteration. How will technology play a role in the future of content analytics?

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Marketing Action

In addition, we need the right data analysis tools to look backward and understand which campaigns worked and which didn’t, and to look ahead and predict what customers and prospects are likely to want next. For others, it may be a BI tool like Domo, SiSense, or Tableau.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month.