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What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

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Getting personal with our B2B Marketing after GDPR

TaylorMadeIn KEW

25 th May has now come and gone, and in the run-up to GDPR implementation we’ve all been bombarded with opt-ins/opt-outs and updated privacy policies from every company who might hold our personal data. Photo by Caju Gomes on Unsplash. It all feels more than just a bit frantic.

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Data Privacy (Archive)

The Customer

5 min Moving from Big Data to Small & Wide Data August 20, 2021 Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025. 14 min Does Strong Data Privacy Make for Stronger Security? It turns out that’s the wrong question.

Privacy 52
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25 White Paper Examples To Inspire Your Strategy

CoSchedule

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Google’s technical white paper on financial governance in the cloud stands out through its layout.

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What General Data Protection Regulation Means For You

Stevens & Tate

Additionally, you must always give individuals the option to opt-in rather than opt-out of direct marketing – that means no more pre-ticked boxes saying ‘I want to receive promotions and updates, and you should check that any individuals currently on your mailing lists have consented to receive updates from you.

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12 Examples of High-Converting Email Forms That Work Great for Ecommerce Stores

SendX

Use Clear Incentives Consumers are always looking out for incentives and value, so it makes perfect sense for you to offer them something in return for their emails. This could also apply if you use a guest checkout process and don’t require customers to create an account and therefore submit their email before checking out.

eCommerce 221
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How to Prepare for a Cookieless Future

Zoominfo

Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. In other words, iPhone users are now opted out of data tracking by default. So, for example, if you visit Amazon.com, Amazon may drop a cookie to track your behavior while you’re on the site.