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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. Solution: To improve customer satisfaction, build a strategy to reduce customer churn. Take, for example, Fulfillment by Amazon (FBA).

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization.

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Subscription Management: What It Is & Why You Need It

Hubspot

Monitor important metrics such as churn rate, revenue, customer retention, and engagement trends. By monitoring usage patterns, sending timely renewal reminders, and offering personalized offers, businesses can increase customer satisfaction, reduce churn, and foster long-term loyalty.

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The age of customer acquisition 3.0

ClickZ

Develop business models that are able to create and act on dynamic, personalized customer insights. Examples of KPIs are customer acquisition costs (CAC), return on ad spend (ROAS), daily active users (DAU), monthly active users (MAU), retention, churn rate, and so on. The post The age of customer acquisition 3.0

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8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

The proposition invites users to “unlock the power of intelligent repricing with the #1 Amazon pricing tool.” Hopefully, your monthly churn won’t be higher than 1%, which will get you to that sweet spot of a 5-7% annual churn rate. Don’t Be Afraid of High-Touch Sales.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. How much does the market reward companies that deliver excellent customer experience?

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12 Easy Tweaks to Ask for Reviews via Email

SendX

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. 5) Personalize your Message Make your clients feel special – nobody likes to feel like a number.