Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy ( see Pillar 1 ).

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

Planning 87

Planning Ideal Customer Profiles B2B Marketing Allocation 87

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 112

Advertisements Advertising Allocation Planning 112

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Reducing media buying.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Choozle

OCTOBER 30, 2023

Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. Discover the art of resource allocation, where budgets and team expertise are balanced methodically. We emphasize the importance of aligning budgets with unique marketing goals, a critical aspect of effective omnichannel planning.

Planning 91

Planning Allocation Display Resources 91

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Allocation 246

Allocation Planning Work Management Marketing Management 246

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 92

Work Management Digital Asset Management Enterprise Management Marketing Management 92

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? While planning is about answering the What and the How questions.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Allocadia

MAY 14, 2021

COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.

Allocation 45

Allocation Forrester Planning Marketing Budget Creation 45

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Hive9

APRIL 20, 2021

Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research brief suggests organizations lay out clearly defined steps to get all of their ducks in a row and better meet performance and financial targets.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

HG Data

NOVEMBER 16, 2023

Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales?

Planning 52

Planning Allocation Marketing Plans Marketing Analytics Tools 52

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 359

Planning Work Management Marketing Management Allocation 359

Heinz Marketing

APRIL 27, 2020

And last week, nearly 70 percent wanted to learn more about how to be agile. Turns out there’s agile and then there’s Agile. We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. And there’s a difference.

Planning 75

Planning Marketing Analytics Tools Allocation Practices 75

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Allocadia

APRIL 11, 2019

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. To start, please tell us about the marketing planning process at Danone. Our planning takes place in phases. It’s the classic “four P’s” of marketing!

Planning 52

Planning Marketing Plans Marketing Budget Creation Allocation 52

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. Dig deeper: Why we care about data-driven marketing 3.

Planning 120

Planning Allocation Work Management Marketing Management 120

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Allocation 179

Allocation Planning Work Management Marketing Management 179

The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant. Contact Us. .

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Allocadia

MAY 25, 2021

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Over the past year, business goals have continued to evolve due to the effects of COVID-19.

Planning 52

Planning Forrester Allocation Marketing Plans 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

6sense

AUGUST 26, 2021

And last week, nearly 70 percent wanted to learn more about how to be agile. Turns out there’s agile and then there’s Agile. We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas. And there’s a difference.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Mitigating allocative harm has been the aim of many data science tools and practices. GenAI, however, raises the stakes in two ways.

Marketing AI 114

Marketing AI Allocation Generation Planning 114