Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

B2B Marketing Savvy

AUGUST 27, 2009

Sure, it felt a bit like the Wild West, at times – and it wasn’t exactly the global, social media mega-initiative Agency-types might have wanted, but it was importantly, a start. Just writing the stakeholder list down should cause most Agencies and Advocates pause.). Existing agency resources contributed little.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Advertising & PR. The gold standard of viral videos. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. A white label version for agency use is also in the works. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. Paid packages are broken down into three categories: Pro ($99/month), Agency ($299/month), and Enterprise ($999/month). To uncover some potentially undiscovered viral content, check out the "rising" tab. There's a lot going on. 1) BuzzSumo.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] [link] Graf-Martin Agency Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I agree, helping works, selling doesn't.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

Social Media 157

Social Media Media Paid Content Work Management 157

SnapApp

APRIL 4, 2018

Inbound Marketing Agency | Managing Director. . . SEMrush | PR & Content Producer. . . We are very active on Social Media, thus, it is important to us that we create a buzz and a certain level of virality with every big campaign, product or non-product related. Adam Rowles. Meri Chobanyan.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Biznology

DECEMBER 23, 2014

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. If I recall, Sony Pictures was one of my client back in the day when I worked for a DC-area new media marketing agency.

Paid Search Agency 80

Paid Search Agency PR Advertising Agencies Ad Agencies 80

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do.

PR 28

PR Press Public Relations Viral Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

MAY 27, 2014

The Short Story Long: According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. I guess we can call it buzz advertising, if you will. Agencies really are better at this then we are. The Native Matrix. Who is it written by?

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Convince & Convert

SEPTEMBER 21, 2010

It’s a good choice for agencies, too. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Buzz Marketing for Technology

OCTOBER 31, 2012

Durex later issued an apology of the offensive, misogynist tweet which was apparently sent out by their PR company. We all know the infamous ‘Old Spice’ viral video campaign by now (which earned itself over 43 million views on YouTube), but what you may not have heard of is the follow up to the video. Proctor & Gamble.

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Brandpoint

SEPTEMBER 18, 2020

Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see. So why would you be ok with an outside agency creating extra content for you? #1. Keep that in mind when you start researching agencies to work with!

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

accelerate agency

FEBRUARY 26, 2023

Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? In this post, we’ll explore why it’s important to find an effective B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. In some cases these are members of the media. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. What Role Should A Communications Agency Play In A Client’s Social Media? MI6 Marketing Agency , June 9, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. Buzz (589). CeeKue , September 22, 2010. 2010 (6542).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. link] [link] Agence C2BI Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

It’s a good choice for agencies, too. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. link] Must-read for PR/marketing pros. link] Must-read for PR/marketing pros. Bonus: ExactTarget shoutout!

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

MARCH 31, 2022

Therefore, it's a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products. In this DeFi marketing companies selection guide, you will learn about the top agencies and why they are the best to promote your DeFi products and services. How to Choose a DeFi Marketing Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52