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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents.

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Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

A drip marketing campaign’s endpoint can either be a sale, a request for a consultation, or another goal you want to reach. The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. Four days later, they receive a final email with a larger discount.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. You may discover a new government initiative that encourages sustainable businesses. Consulting agency Say Yeah! Ipsos Business Consulting Automotive Case Study.

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The Immersive Content Movement: New Ceros Research

Content4Demand

Although the respondent pool included representation from B2B and B2C organizations, as well as agencies, non-profits and government organizations, there were clear overarching trends that prove content is evolving to be multimedia and more immersive. 52% of respondents said their company produces too many PDFs.

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B2B and the tourism industry: A strong digital strategy can make the difference

Integrated B2B

This is particularly true in the B2C market, where independent travelers can research a potential destination and book travel, accommodation, restaurants and entertainment quickly and easily. To bring B2B up to speed with B2C tourism platforms, tourism businesses must take full advantage of the digital communication offerings.

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Why a content strategy is so important for your business and how to build one

Canadian Marketing Association

All buyers today, whether in the B2B or B2C context, are demanding more and better digital content and information about those products and services so that they can self-select and self-educate online before they contact a company. As a consultancy, we have been using a content strategy for a number of years. Less is more.