Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. Break up the keywords into two sets – high-volume phrase and long-tail phrases.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Track online donations, newsletter sign-ups, and volunteer registrations.

Google 28

Google Adwords Landing Pages PPC 28

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

JULY 30, 2010

We see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters. PPC return on investment (ROI), of course. One of the most common PPC errors is to dump all the traffic onto your main homepage.

PPC 28

PPC Long Tail Marketing Adwords Lead Scoring 28

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Check your site speed.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

JUNE 15, 2010

Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. PPC ( pay per click ) - Advertising scheme in which an advertiser puts an ad in an advertising venue, and pays that venue each time a visitor clicks on his/her ad. Photo credit: sfkids.org.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. PPC best practices.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

LeadSquared

DECEMBER 30, 2015

Should you have a single ‘call to action’ or lots of options, like webinars, whitepapers, chat, download offer, etc on a landing page? If it’s through a direct PPC campaign, then over over 12% is decent. The quickest way would be to spend some money and get leads from Adwords and Facebook. You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Optinmonster

NOVEMBER 13, 2019

You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. If you use a spreadsheet, then it’s helpful that Ahrefs allows you to download potential content keywords by clicking on the Export button at the top of any table. Then, download and install the MonsterInsights plugin. Download Links.

Keywords 77

Keywords Paid Content Traffic Research 77

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. On average, conversion rates for advertisers on Google AdWords are around 2.7% In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. Remarketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. Moving from keywords to topics I’m not going to bang this drum too loudly.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Directive Agency

APRIL 28, 2017

Click to download the eBook to learn where your company ranks (and how it holds up to your competitors). Click here to Download the Series C Case Study for Free! Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs).

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Convince & Convert

APRIL 19, 2012

Click the play button to listen here: Download the audio file: [link]. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. Listen Now. The RSS feed is: [link].

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Outgrow

DECEMBER 26, 2021

Marketers can create custom social media analytics reports that are downloadable in PDF and PPT format. With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. The tool helped them to rank based on the long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Marketers can create custom social media analytics reports that are downloadable in PDF and PPT format. With this research and spying tool, you can scrutinize the keywords competitors have bought, their presence at various channels, and their PPC and SEO research. The tool helped them to rank based on the long-tail keywords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Hubspot

MARCH 10, 2016

Download our free guide here to learn about the fundamentals of inbound marketing. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Some examples of CTAs are “Subscribe Now” or “Download the Whitepaper Today.” 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Download our free eBook on {insert benefit}. If a visitor downloads your lead magnet only to realize that you’ve basically thrown a couple of your existing blog articles together and reformatted it into a PDF, they’ll definitely feel like they’ve gotten the short end of the stick. Try Different PPC Ads Platforms. Google AdWords.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

seo.co

DECEMBER 10, 2020

The best keywords are natural, long-tail search terms that you casually splice into your posts. You don’t want to be super spammy with your posts, but sharing the occasional link and giving followers a reason to visit (like a free PDF download) can provide a nice and steady flow of traffic. Try Paid Traffic. Optimize for Search.

Paid Content 98

Paid Content SEO Domain Blogger 98