A Guide to Google AdWords Paid Search Bidding Strategies
NuSpark Consulting
AUGUST 5, 2017
It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. Here’s an overview of paid search bidding strategies: Manual Cost Per Click (CPC). Enhanced Cost Per Click (CPC). Maximize Clicks.
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