Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Email this to a friend? Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Biznology

FEBRUARY 5, 2013

And, if you have no activation plan and are just collecting name, company, email, and phone number, then you have a block to your marketing plan. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. Sadly, too many of these are static updates. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Companies Believe Social Media Can Increase Revenue! Take Advantage of.TV More customers = More business.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Your company fails to respond to a direct question posted on a social media site (e.g., Simple, right?

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 3, 2008

TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google Digg De-duplication 80

Webbiquity

JULY 18, 2012

Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.

Facebook 100

Facebook Google Digg Privacy 100

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Webbiquity

JULY 26, 2010

Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Axel Kuhn and Eric Goldman ( @gossamar ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Jill Konrath ( @jillkonrath ). June 24, 2010. SEM & SEO & PPC & CTR. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 10, 2010

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Blogging makes you and/or you company more interesting online. Companies can enhance (or damage) their brand image based on how they respond. This diagram from HubSpot illustrates the relationship visually.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 26, 2010

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Hell for companies and users, heaven for Facebook consultants. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100